PUBLISHER: KBV Research | PRODUCT CODE: 1335544
PUBLISHER: KBV Research | PRODUCT CODE: 1335544
North America Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030
The North America Demand Side Platform Market would witness market growth of 24.1% CAGR during the forecast period (2023-2030).
Demand Side Platform (DSP) is software that allows marketers to acquire advertising space for their advertising portfolio. Through an instantaneous bidding system and ad exchange, agencies purchase ad portfolios using this platform. These platforms advertise inventory across various media, including display, mobile, video, and native. The market is being driven by marketers' growing preference for and demand for programmatic advertising. Supply-Side Platforms (SSPs) and DSPs are two examples of programmatic advertising.
For instance, Google released three tools for advertising on Connected TV (CTV) in August 2022. It additionally developed sophisticated programmatic guarantee, Nielsen Digital Ad Ratings for audience assurances, and integrated CTV workflow throughout YouTube and other CTV apps. These additions facilitated the planning, management, and measurement of cross-channel performance for advertisers.
The landscape of Canadian advertising has undergone a profound transformation owing to digital advertising. In addition to having one of the greatest internet penetration rates in the world, Canadians spend significantly more time online than they do with any other traditional media or entertainment format, encouraging advertisers to follow suit. Canada is one of the world's major marketplaces for digital advertising, even though this amount is still a long way from the investment volume of the United States. YouthSing to the World Economic Forum, nearly half of American youths between the ages of 13 and 17 are virtually always online. YouTube, TikTok, and Instagram are this age group's most widely used social media platforms; less than a third of users claim to use Facebook.
It's hardly unexpected that marketers are increasing their investments in the space to reach their target demographic, given the tremendous growth of digital advertising. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. In light of this, the adoption of the demand side platform in the region is predicted to grow as a result of the expanding advertising sector.
The US market dominated the North America Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $22,969 million by 2030. The Canada market is poised to grow at a CAGR of 26.9% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 25.8% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments covered in the Report:
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Demand Side Platform Market, by Channel
- 1.4.2 North America Demand Side Platform Market, by Type
- 1.4.3 North America Demand Side Platform Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market as a Glance
- 2.1 Key highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in Demand Side Platform
Chapter 5. North America Demand Side Platform Market by Channel
- 5.1 North America Video Market by Country
- 5.2 North America Display Market by Country
- 5.3 North America Mobile Market by Country
- 5.4 North America Others Market by Country
Chapter 6. North America Demand Side Platform Market by Type
- 6.1 North America Full/Managed Service Market by Country
- 6.2 North America Self Service Market by Country
Chapter 7. North America Demand Side Platform Market by Country
- 7.1 US Demand Side Platform Market
- 7.1.1 US Demand Side Platform Market by Channel
- 7.1.2 US Demand Side Platform Market by Type
- 7.2 Canada Demand Side Platform Market
- 7.2.1 Canada Demand Side Platform Market by Channel
- 7.2.2 Canada Demand Side Platform Market by Type
- 7.3 Mexico Demand Side Platform Market
- 7.3.1 Mexico Demand Side Platform Market by Channel
- 7.3.2 Mexico Demand Side Platform Market by Type
- 7.4 Rest of North America Demand Side Platform Market
- 7.4.1 Rest of North America Demand Side Platform Market by Channel
- 7.4.2 Rest of North America Demand Side Platform Market by Type
Chapter 8. Company Profiles
- 8.1 Google LLC (Alphabet Inc.)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
- 8.2 Amazon.com, Inc.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.2.4 SWOT Analysis
- 8.3 Adobe, Inc.
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 The TradeDesk, Inc
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Recent strategies and developments:
- 8.4.3.1 Partnerships, Collaborations, and Agreements:
- 8.4.3.2 Product Launches and Product Expansions:
- 8.4.4 SWOT Analysis
- 8.5 MediaMath Inc.
- 8.5.1 Company Overview
- 8.5.2 Recent strategies and developments:
- 8.5.2.1 Partnerships, Collaborations, and Agreements:
- 8.5.3 SWOT Analysis
- 8.6 Adform
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Products and Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
- 8.6.5.1 Partnerships, Collaborations, and Agreements:
- 8.6.5.2 Product Launches and Product Expansions:
- 8.6.6 SWOT Analysis
- 8.7 Microsoft Corporation (Xandr)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 SWOT Analysis
- 8.8 SmartyAds
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
- 8.8.2.1 Partnerships, Collaborations, and Agreements:
- 8.8.3 SWOT Analysis
- 8.9 Gourmet Ads
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Basis Technologies
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 2 North America Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 3 North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 4 North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 5 North America Video Market by Country, 2019 - 2022, USD Million
- TABLE 6 North America Video Market by Country, 2023 - 2030, USD Million
- TABLE 7 North America Display Market by Country, 2019 - 2022, USD Million
- TABLE 8 North America Display Market by Country, 2023 - 2030, USD Million
- TABLE 9 North America Mobile Market by Country, 2019 - 2022, USD Million
- TABLE 10 North America Mobile Market by Country, 2023 - 2030, USD Million
- TABLE 11 North America Others Market by Country, 2019 - 2022, USD Million
- TABLE 12 North America Others Market by Country, 2023 - 2030, USD Million
- TABLE 13 North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 14 North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 15 North America Full/Managed Service Market by Country, 2019 - 2022, USD Million
- TABLE 16 North America Full/Managed Service Market by Country, 2023 - 2030, USD Million
- TABLE 17 North America Self Service Market by Country, 2019 - 2022, USD Million
- TABLE 18 North America Self Service Market by Country, 2023 - 2030, USD Million
- TABLE 19 North America Demand Side Platform Market by Country, 2019 - 2022, USD Million
- TABLE 20 North America Demand Side Platform Market by Country, 2023 - 2030, USD Million
- TABLE 21 US Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 22 US Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 23 US Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 24 US Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 25 US Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 26 US Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 27 Canada Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 28 Canada Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 29 Canada Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 30 Canada Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 31 Canada Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 32 Canada Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 33 Mexico Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 34 Mexico Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 35 Mexico Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 36 Mexico Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 37 Mexico Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 38 Mexico Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 39 Rest of North America Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 40 Rest of North America Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 41 Rest of North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 42 Rest of North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 43 Rest of North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 44 Rest of North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 45 Key Information - Google LLC
- TABLE 46 Key Information - Amazon.com, Inc.
- TABLE 47 Key Information - Adobe, Inc.
- TABLE 48 Key Information - The TradeDesk, Inc
- TABLE 49 Key Information - MediaMath Inc.
- TABLE 50 Key Information - Adform
- TABLE 51 key information - Microsoft Corporation
- TABLE 52 Key Information - SmartyAds
- TABLE 53 Key Information - Gourmet Ads
- TABLE 54 Key Information - Basis Technologies
List of Figures
- FIG 1 Methodology for the research
- FIG 2 North America Demand Side Platform Market, 2019 - 2030, USD Million
- FIG 3 Key Factors Impacting Demand Side Platform Market
- FIG 4 Porter's Five Forces Analysis - Demand side platform Market
- FIG 5 North America Demand Side Platform Market share by Channel, 2022
- FIG 6 North America Demand Side Platform Market share by Channel, 2030
- FIG 7 North America Demand Side Platform Market by Channel, 2019 - 2030, USD Million
- FIG 8 North America Demand Side Platform Market share by Type, 2022
- FIG 9 North America Demand Side Platform Market share by Type, 2030
- FIG 10 North America Demand Side Platform Market by Type, 2019 - 2030, USD Million
- FIG 11 North America Demand Side Platform Market share by Country, 2022
- FIG 12 North America Demand Side Platform Market share by Country, 2030
- FIG 13 North America Demand Side Platform Market by Country, 2019 - 2030, USD Million
- FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
- FIG 15 SWOT analysis: Amazon.com, Inc.
- FIG 16 SWOT Analysis: Adobe, Inc.
- FIG 17 SWOT analysis: The TradeDesk, Inc.
- FIG 18 SWOT analysis: MediaMath Inc.
- FIG 19 Recent strategies and developments: Adform
- FIG 20 SWOT analysis: Adform
- FIG 21 SWOT Analysis: Microsoft Corporation
- FIG 22 SWOT Analysis: SmartyAds
- FIG 23 SWOT Analysis: SmartyAds
