Global Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Regional Outlook and Forecast, 2023

List of Tables

The Global Demand Side Platform Market size is expected to reach $110 billion by 2030, rising at a market growth of 24.9% CAGR during the forecast period.

Demand for video DSPs is driven by the growth of online video advertising and the acceptance of over-the-top (OTT) streaming platforms, which enable advertisers to engage viewers with fascinating video ad formats, thereby Video segment would generate approximately 37% share of the market by 2030. The fast growth of video streaming through OTT services like Netflix, Apple TV+, and YouTube TV has put CTV display advertising in the spotlight. For instance, in 2021, the revenue from streaming in the United States climbed by 22.8%. For instance, Google LLC expanded the Google Marketing Platform's Display & Video 360 functionalities in May 2022. To enhance CTV advertising, the company increased the amount of CTV inventory available on the Display & Video 360 demand-side platform and extended Google audiences to CTV devices. Some of the factors impacting the market are increased use of DSPs for programmatic advertising, increasing growth of mobile games, and expanding fraudulent activities in the advertising sector.

The demand-side platform market is driven by simple management and improved campaign reporting benefits. Demand-side platform market growth is anticipated due to factors such as speed, innovative advertising, precise targeting, research, and the growing availability of digital advertising inventory. The market is projected to develop in step with the growing demand for programmatic advertising. DSPs can enhance and automate data-driven advertising using cutting-edge machine learning and artificial intelligence. The market is therefore expected to grow due to technological advancements. With the growing acceptance of various mobile games globally, the industry is being pushed by an increase in demand for in-game advertising. Marketers may now contact customers in a brand-safe environment due to in-game advertising. As a huge number of developers sold ad space to commercialize the content, there has been a rise in the proportion of free-to-play mobile games with in-game advertising. This increasing growth of mobile games is further raising the adoption of demand side platforms, thereby resulting in market growth.

However, as more consumers shop online, fraudulent advertising is becoming a bigger threat. Millions of false adverts that deceive consumers are displayed to them, leading them to illegal e-commerce sites that sell fake goods and offer false services. Ad fraud can occur in various ways, such as false ad impressions/clicks generated by bad bots, piling ads on top of one another, and creating fake ghost sites that imitate legitimate websites to obtain permission from ad networks. This factor poses a challenge for the market and thus impedes its expansion.

Channel Outlook

Based on channel, the market is fragmented into display, mobile, video and native. The display segment acquired a substantial revenue share in the market in 2022. Display DSPs are vital in programmatic advertising, allowing advertisers to purchase ad inventory across various websites and display networks. Advertisers who use display DSPs have access to a robust collection of tools and features that help them to improve the targeting, reach, and effectiveness of their display advertising campaigns.

Type Outlook

By type, the market is classified into self-service and full/managed service. In 2022, the full/managed service segment held the highest revenue share in the market. In full/managed service DSP, a third party, such as an agency, executes and manages the complete campaign to target an accurate audience with the assistance of their media strategist's team. Managed service providers are proficient in the numerous targeting possibilities that are offered by DSP. Further, a fully managed service for a demand-side platform can enhance campaign performance and give access to resources and knowledge that might otherwise be difficult to obtain internally.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. Increasing programmatic ad expenditure drives the regional market's expansion. Additionally, demand-side platform software adoption is receiving significant attention from market players. The region is heavily utilizing software and incorporating prominent businesses from many sectors of the economy. Additionally, numerous reputable and modest regional advertisers use these platforms for short-term performance ads and brand-building efforts.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.

Strategies Deployed in Demand Side Platform Maret

2023-Jun: Trade Desk revealed Kokai, AI programmatic platform, with a new user interface and advanced features like cross-platform measurements. The new platform offers superior AI optimization capabilities and can process 13 million ad impressions per second.

2023-Jun: SmartyAds formed a partnership with PubMatic, an independent technology company offering digital advertising supply chain. The partnership would enable the company to offer superior supply across all ad formats and outstanding opportunities to advertise with impact.

2023-May: MediaMath entered into partnership with Sonobi, an independent, consumer-focused, technology company, and Captify, a leading Search Intelligence Platform. The partnership focuses on combining the expertise of companies and offering brands a higher level of engagement and more efficient ad spending with quality inventory and enhanced targeting.

2023-Feb: Adform came into partnership with Scope3. The partnership would allow the company to offer its client implementation green media solutions with quantifiable data and results. Additionally, brands can monitor the campaigns' carbon footprint directly through the Adform DSP.

2022-Oct: Adform partnered with EMX by Big Village, the leading premium SSP, and end-to-end programmatic technology group. With this partnership, the company would be able to deliver premium direct CTV supply, in a transparent and measurable environment to its customers.

2022-Mar: Trade Desk teamed up with Adobe, an American software company known for its multimedia and creativity software products. The integration with Adobe Real-Time Customer Data Platform enables marketers to drive more precision and applicability in advertising. Moreover, it would enable the advertisers to test new identity capabilities, such as Unified ID 2.0, as they get ready for a cookieless environment.

2022-Mar: MediaMath formed a partnership with Hivestack, the world's leading independent programmatic digital out-of-home (DOOH) ad tech company. With this partnership, both companies would combine their technologies to reveal multiple programmatic DOOH, and other cross-channel media campaigns globally.

2021-May: SmartyAds joined hands with Xiaomi, a Chinese designer, and manufacturer of consumer electronics. Through this collaboration, the company offers development opportunities for providers and enables them to reach vast ad inventory featured by Xiaomi.

2021-Feb: MediaMath partnered with Flipkart, an E-commerce marketplace. The partnership is aimed to enable brands to design high-impact marketing campaigns and make data-driven decisions to purchase online ad inventory. Furthermore, it would drive better client experiences and engagement and deliver transparency and accountability to brands.

2020-Sep: Adform introduced FLOW, a new product suite. The new platform offers DSP, DMP, SSP, DCO, and ad servers and provides its users to secure significantly stronger results.

Scope of the Study

Market Segments covered in the Report:

By Channel

Video
Display
Mobile
Others

By Type

Full/Managed Service
Self Service

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Companies Profiled

Google LLC (Alphabet Inc.)
Amazon.com, Inc.
Adobe, Inc.
The TradeDesk, Inc
MediaMath Inc.
Adform
Microsoft Corporation (Xandr)
SmartyAds
Gourmet Ads
Basis Technologies

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Demand Side Platform Market, by Channel
- 1.4.2 Global Demand Side Platform Market, by Type
- 1.4.3 Global Demand Side Platform Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
3.3 Porter Five Forces Analysis

Chapter 4. Strategies Deployed in Demand Side Platform

Chapter 5. Global Demand Side Platform Market by Channel

5.1 Global Video Market by Region
5.2 Global Display Market by Region
5.3 Global Mobile Market by Region
5.4 Global Others Market by Region

Chapter 6. Global Demand Side Platform Market by Type

6.1 Global Full/Managed Service Market by Region
6.2 Global Self Service Market by Region

Chapter 7. Global Demand Side Platform Market by Region

7.1 North America Demand Side Platform Market
- 7.1.1 North America Demand Side Platform Market by Channel
  - 7.1.1.1 North America Video Market by Country
  - 7.1.1.2 North America Display Market by Country
  - 7.1.1.3 North America Mobile Market by Country
  - 7.1.1.4 North America Others Market by Country
- 7.1.2 North America Demand Side Platform Market by Type
  - 7.1.2.1 North America Full/Managed Service Market by Country
  - 7.1.2.2 North America Self Service Market by Country
- 7.1.3 North America Demand Side Platform Market by Country
  - 7.1.3.1 US Demand Side Platform Market
    - 7.1.3.1.1 US Demand Side Platform Market by Channel
    - 7.1.3.1.2 US Demand Side Platform Market by Type
  - 7.1.3.2 Canada Demand Side Platform Market
    - 7.1.3.2.1 Canada Demand Side Platform Market by Channel
    - 7.1.3.2.2 Canada Demand Side Platform Market by Type
  - 7.1.3.3 Mexico Demand Side Platform Market
    - 7.1.3.3.1 Mexico Demand Side Platform Market by Channel
    - 7.1.3.3.2 Mexico Demand Side Platform Market by Type
  - 7.1.3.4 Rest of North America Demand Side Platform Market
    - 7.1.3.4.1 Rest of North America Demand Side Platform Market by Channel
    - 7.1.3.4.2 Rest of North America Demand Side Platform Market by Type
7.2 Europe Demand Side Platform Market
- 7.2.1 Europe Demand Side Platform Market by Channel
  - 7.2.1.1 Europe Video Market by Country
  - 7.2.1.2 Europe Display Market by Country
  - 7.2.1.3 Europe Mobile Market by Country
  - 7.2.1.4 Europe Others Market by Country
- 7.2.2 Europe Demand Side Platform Market by Type
  - 7.2.2.1 Europe Full/Managed Service Market by Country
  - 7.2.2.2 Europe Self Service Market by Country
- 7.2.3 Europe Demand Side Platform Market by Country
  - 7.2.3.1 Germany Demand Side Platform Market
    - 7.2.3.1.1 Germany Demand Side Platform Market by Channel
    - 7.2.3.1.2 Germany Demand Side Platform Market by Type
  - 7.2.3.2 UK Demand Side Platform Market
    - 7.2.3.2.1 UK Demand Side Platform Market by Channel
    - 7.2.3.2.2 UK Demand Side Platform Market by Type
  - 7.2.3.3 France Demand Side Platform Market
    - 7.2.3.3.1 France Demand Side Platform Market by Channel
    - 7.2.3.3.2 France Demand Side Platform Market by Type
  - 7.2.3.4 Russia Demand Side Platform Market
    - 7.2.3.4.1 Russia Demand Side Platform Market by Channel
    - 7.2.3.4.2 Russia Demand Side Platform Market by Type
  - 7.2.3.5 Spain Demand Side Platform Market
    - 7.2.3.5.1 Spain Demand Side Platform Market by Channel
    - 7.2.3.5.2 Spain Demand Side Platform Market by Type
  - 7.2.3.6 Italy Demand Side Platform Market
    - 7.2.3.6.1 Italy Demand Side Platform Market by Channel
    - 7.2.3.6.2 Italy Demand Side Platform Market by Type
  - 7.2.3.7 Rest of Europe Demand Side Platform Market
    - 7.2.3.7.1 Rest of Europe Demand Side Platform Market by Channel
    - 7.2.3.7.2 Rest of Europe Demand Side Platform Market by Type
7.3 Asia Pacific Demand Side Platform Market
- 7.3.1 Asia Pacific Demand Side Platform Market by Channel
  - 7.3.1.1 Asia Pacific Video Market by Country
  - 7.3.1.2 Asia Pacific Display Market by Country
  - 7.3.1.3 Asia Pacific Mobile Market by Country
  - 7.3.1.4 Asia Pacific Others Market by Country
- 7.3.2 Asia Pacific Demand Side Platform Market by Type
  - 7.3.2.1 Asia Pacific Full/Managed Service Market by Country
  - 7.3.2.2 Asia Pacific Self Service Market by Country
- 7.3.3 Asia Pacific Demand Side Platform Market by Country
  - 7.3.3.1 China Demand Side Platform Market
    - 7.3.3.1.1 China Demand Side Platform Market by Channel
    - 7.3.3.1.2 China Demand Side Platform Market by Type
  - 7.3.3.2 Japan Demand Side Platform Market
    - 7.3.3.2.1 Japan Demand Side Platform Market by Channel
    - 7.3.3.2.2 Japan Demand Side Platform Market by Type
  - 7.3.3.3 India Demand Side Platform Market
    - 7.3.3.3.1 India Demand Side Platform Market by Channel
    - 7.3.3.3.2 India Demand Side Platform Market by Type
  - 7.3.3.4 South Korea Demand Side Platform Market
    - 7.3.3.4.1 South Korea Demand Side Platform Market by Channel
    - 7.3.3.4.2 South Korea Demand Side Platform Market by Type
  - 7.3.3.5 Singapore Demand Side Platform Market
    - 7.3.3.5.1 Singapore Demand Side Platform Market by Channel
    - 7.3.3.5.2 Singapore Demand Side Platform Market by Type
  - 7.3.3.6 Malaysia Demand Side Platform Market
    - 7.3.3.6.1 Malaysia Demand Side Platform Market by Channel
    - 7.3.3.6.2 Malaysia Demand Side Platform Market by Type
  - 7.3.3.7 Rest of Asia Pacific Demand Side Platform Market
    - 7.3.3.7.1 Rest of Asia Pacific Demand Side Platform Market by Channel
    - 7.3.3.7.2 Rest of Asia Pacific Demand Side Platform Market by Type
7.4 LAMEA Demand Side Platform Market
- 7.4.1 LAMEA Demand Side Platform Market by Channel
  - 7.4.1.1 LAMEA Video Market by Country
  - 7.4.1.2 LAMEA Display Market by Country
  - 7.4.1.3 LAMEA Mobile Market by Country
  - 7.4.1.4 LAMEA Others Market by Country
- 7.4.2 LAMEA Demand Side Platform Market by Type
  - 7.4.2.1 LAMEA Full/Managed Service Market by Country
  - 7.4.2.2 LAMEA Self Service Market by Country
- 7.4.3 LAMEA Demand Side Platform Market by Country
  - 7.4.3.1 Brazil Demand Side Platform Market
    - 7.4.3.1.1 Brazil Demand Side Platform Market by Channel
    - 7.4.3.1.2 Brazil Demand Side Platform Market by Type
  - 7.4.3.2 Argentina Demand Side Platform Market
    - 7.4.3.2.1 Argentina Demand Side Platform Market by Channel
    - 7.4.3.2.2 Argentina Demand Side Platform Market by Type
  - 7.4.3.3 UAE Demand Side Platform Market
    - 7.4.3.3.1 UAE Demand Side Platform Market by Channel
    - 7.4.3.3.2 UAE Demand Side Platform Market by Type
  - 7.4.3.4 Saudi Arabia Demand Side Platform Market
    - 7.4.3.4.1 Saudi Arabia Demand Side Platform Market by Channel
    - 7.4.3.4.2 Saudi Arabia Demand Side Platform Market by Type
  - 7.4.3.5 South Africa Demand Side Platform Market
    - 7.4.3.5.1 South Africa Demand Side Platform Market by Channel
    - 7.4.3.5.2 South Africa Demand Side Platform Market by Type
  - 7.4.3.6 Nigeria Demand Side Platform Market
    - 7.4.3.6.1 Nigeria Demand Side Platform Market by Channel
    - 7.4.3.6.2 Nigeria Demand Side Platform Market by Type
  - 7.4.3.7 Rest of LAMEA Demand Side Platform Market
    - 7.4.3.7.1 Rest of LAMEA Demand Side Platform Market by Channel
    - 7.4.3.7.2 Rest of LAMEA Demand Side Platform Market by Type

Chapter 8. Company Profiles

8.1 Google LLC (Alphabet Inc.)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
  - 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
8.2 Amazon.com, Inc.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.2.4 SWOT Analysis
8.3 Adobe, Inc.
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
8.4 The TradeDesk, Inc
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Recent strategies and developments:
  - 8.4.3.1 Partnerships, Collaborations, and Agreements:
  - 8.4.3.2 Product Launches and Product Expansions:
- 8.4.4 SWOT Analysis
8.5 MediaMath Inc.
- 8.5.1 Company Overview
- 8.5.2 Recent strategies and developments:
  - 8.5.2.1 Partnerships, Collaborations, and Agreements:
- 8.5.3 SWOT Analysis
8.6 Adform
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Products and Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
  - 8.6.5.1 Partnerships, Collaborations, and Agreements:
  - 8.6.5.2 Product Launches and Product Expansions:
- 8.6.6 SWOT Analysis
8.7 Microsoft Corporation (Xandr)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 SWOT Analysis
8.8 SmartyAds
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
  - 8.8.2.1 Partnerships, Collaborations, and Agreements:
- 8.8.3 SWOT Analysis
8.9 Gourmet Ads
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
8.10. Basis Technologies
- 8.10.1 Company Overview

Chapter 9. Winning Imperatives - Global Demand Side Platform Market

LIST OF TABLES

TABLE 1 Global Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 2 Global Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 3 Global Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 4 Global Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 5 Global Video Market by Region, 2019 - 2022, USD Million
TABLE 6 Global Video Market by Region, 2023 - 2030, USD Million
TABLE 7 Global Display Market by Region, 2019 - 2022, USD Million
TABLE 8 Global Display Market by Region, 2023 - 2030, USD Million
TABLE 9 Global Mobile Market by Region, 2019 - 2022, USD Million
TABLE 10 Global Mobile Market by Region, 2023 - 2030, USD Million
TABLE 11 Global Others Market by Region, 2019 - 2022, USD Million
TABLE 12 Global Others Market by Region, 2023 - 2030, USD Million
TABLE 13 Global Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 14 Global Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 15 Global Full/Managed Service Market by Region, 2019 - 2022, USD Million
TABLE 16 Global Full/Managed Service Market by Region, 2023 - 2030, USD Million
TABLE 17 Global Self Service Market by Region, 2019 - 2022, USD Million
TABLE 18 Global Self Service Market by Region, 2023 - 2030, USD Million
TABLE 19 Global Demand Side Platform Market by Region, 2019 - 2022, USD Million
TABLE 20 Global Demand Side Platform Market by Region, 2023 - 2030, USD Million
TABLE 21 North America Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 22 North America Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 23 North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 24 North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 25 North America Video Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Video Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Display Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Display Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Mobile Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Mobile Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 33 North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 34 North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 35 North America Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Self Service Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Self Service Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 41 US Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 42 US Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 43 US Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 44 US Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 45 US Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 46 US Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 47 Canada Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 48 Canada Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 49 Canada Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 50 Canada Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 51 Canada Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 52 Canada Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 53 Mexico Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 54 Mexico Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 55 Mexico Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 56 Mexico Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 57 Mexico Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 58 Mexico Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 59 Rest of North America Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 60 Rest of North America Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 61 Rest of North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 62 Rest of North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 63 Rest of North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 64 Rest of North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 65 Europe Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 66 Europe Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 67 Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 68 Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 69 Europe Video Market by Country, 2019 - 2022, USD Million
TABLE 70 Europe Video Market by Country, 2023 - 2030, USD Million
TABLE 71 Europe Display Market by Country, 2019 - 2022, USD Million
TABLE 72 Europe Display Market by Country, 2023 - 2030, USD Million
TABLE 73 Europe Mobile Market by Country, 2019 - 2022, USD Million
TABLE 74 Europe Mobile Market by Country, 2023 - 2030, USD Million
TABLE 75 Europe Others Market by Country, 2019 - 2022, USD Million
TABLE 76 Europe Others Market by Country, 2023 - 2030, USD Million
TABLE 77 Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 78 Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 79 Europe Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 80 Europe Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 81 Europe Self Service Market by Country, 2019 - 2022, USD Million
TABLE 82 Europe Self Service Market by Country, 2023 - 2030, USD Million
TABLE 83 Europe Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 84 Europe Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 85 Germany Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 86 Germany Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 87 Germany Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 88 Germany Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 89 Germany Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 90 Germany Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 91 UK Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 92 UK Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 93 UK Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 94 UK Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 95 UK Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 96 UK Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 97 France Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 98 France Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 99 France Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 100 France Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 101 France Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 102 France Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 103 Russia Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 104 Russia Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 105 Russia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 106 Russia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 107 Russia Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 108 Russia Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 109 Spain Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 110 Spain Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 111 Spain Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 112 Spain Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 113 Spain Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 114 Spain Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 115 Italy Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 116 Italy Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 117 Italy Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 118 Italy Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 119 Italy Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 120 Italy Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 121 Rest of Europe Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 122 Rest of Europe Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 123 Rest of Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 124 Rest of Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 125 Rest of Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 126 Rest of Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 127 Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 128 Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 129 Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 130 Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 131 Asia Pacific Video Market by Country, 2019 - 2022, USD Million
TABLE 132 Asia Pacific Video Market by Country, 2023 - 2030, USD Million
TABLE 133 Asia Pacific Display Market by Country, 2019 - 2022, USD Million
TABLE 134 Asia Pacific Display Market by Country, 2023 - 2030, USD Million
TABLE 135 Asia Pacific Mobile Market by Country, 2019 - 2022, USD Million
TABLE 136 Asia Pacific Mobile Market by Country, 2023 - 2030, USD Million
TABLE 137 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 138 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 139 Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 140 Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 141 Asia Pacific Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 142 Asia Pacific Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 143 Asia Pacific Self Service Market by Country, 2019 - 2022, USD Million
TABLE 144 Asia Pacific Self Service Market by Country, 2023 - 2030, USD Million
TABLE 145 Asia Pacific Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 146 Asia Pacific Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 147 China Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 148 China Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 149 China Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 150 China Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 151 China Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 152 China Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 153 Japan Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 154 Japan Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 155 Japan Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 156 Japan Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 157 Japan Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 158 Japan Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 159 India Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 160 India Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 161 India Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 162 India Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 163 India Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 164 India Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 165 South Korea Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 166 South Korea Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 167 South Korea Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 168 South Korea Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 169 South Korea Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 170 South Korea Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 171 Singapore Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 172 Singapore Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 173 Singapore Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 174 Singapore Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 175 Singapore Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 176 Singapore Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 177 Malaysia Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 178 Malaysia Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 179 Malaysia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 180 Malaysia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 181 Malaysia Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 182 Malaysia Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 183 Rest of Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 184 Rest of Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 185 Rest of Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 186 Rest of Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 187 Rest of Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 188 Rest of Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 189 LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 190 LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 191 LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 192 LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 193 LAMEA Video Market by Country, 2019 - 2022, USD Million
TABLE 194 LAMEA Video Market by Country, 2023 - 2030, USD Million
TABLE 195 LAMEA Display Market by Country, 2019 - 2022, USD Million
TABLE 196 LAMEA Display Market by Country, 2023 - 2030, USD Million
TABLE 197 LAMEA Mobile Market by Country, 2019 - 2022, USD Million
TABLE 198 LAMEA Mobile Market by Country, 2023 - 2030, USD Million
TABLE 199 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 200 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 201 LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 202 LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 203 LAMEA Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 204 LAMEA Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 205 LAMEA Self Service Market by Country, 2019 - 2022, USD Million
TABLE 206 LAMEA Self Service Market by Country, 2023 - 2030, USD Million
TABLE 207 LAMEA Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 208 LAMEA Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 209 Brazil Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 210 Brazil Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 211 Brazil Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 212 Brazil Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 213 Brazil Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 214 Brazil Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 215 Argentina Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 216 Argentina Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 217 Argentina Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 218 Argentina Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 219 Argentina Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 220 Argentina Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 221 UAE Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 222 UAE Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 223 UAE Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 224 UAE Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 225 UAE Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 226 UAE Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 227 Saudi Arabia Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 228 Saudi Arabia Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 229 Saudi Arabia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 230 Saudi Arabia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 231 Saudi Arabia Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 232 Saudi Arabia Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 233 South Africa Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 234 South Africa Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 235 South Africa Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 236 South Africa Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 237 South Africa Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 238 South Africa Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 239 Nigeria Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 240 Nigeria Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 241 Nigeria Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 242 Nigeria Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 243 Nigeria Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 244 Nigeria Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 245 Rest of LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 246 Rest of LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 247 Rest of LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 248 Rest of LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 249 Rest of LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 250 Rest of LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 251 Key Information - Google LLC
TABLE 252 Key Information - Amazon.com, Inc.
TABLE 253 Key Information - Adobe, Inc.
TABLE 254 Key Information - The TradeDesk, Inc
TABLE 255 Key Information - MediaMath Inc.
TABLE 256 Key Information - Adform
TABLE 257 key information - Microsoft Corporation
TABLE 258 Key Information - SmartyAds
TABLE 259 Key Information - Gourmet Ads
TABLE 260 Key Information - Basis Technologies

List of Figures

FIG 1 Methodology for the research
FIG 2 Global Demand Side Platform Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Demand Side Platform Market
FIG 4 Porter's Five Forces Analysis - Demand side platform Market
FIG 5 Global Demand Side Platform Market share by Channel, 2022
FIG 6 Global Demand Side Platform Market share by Channel, 2030
FIG 7 Global Demand Side Platform Market by Channel, 2019 - 2030, USD Million
FIG 8 Global Demand Side Platform Market share by Type, 2022
FIG 9 Global Demand Side Platform Market share by Type, 2030
FIG 10 Global Demand Side Platform Market by Type, 2019 - 2030, USD Million
FIG 11 Global Demand Side Platform Market share by Region, 2022
FIG 12 Global Demand Side Platform Market share by Region, 2030
FIG 13 Global Demand Side Platform Market by Region, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 SWOT analysis: Amazon.com, Inc.
FIG 16 SWOT Analysis: Adobe, Inc.
FIG 17 SWOT analysis: The TradeDesk, Inc.
FIG 18 SWOT analysis: MediaMath Inc.
FIG 19 Recent strategies and developments: Adform
FIG 20 SWOT analysis: Adform
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: SmartyAds
FIG 23 SWOT Analysis: SmartyAds

Global Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Regional Outlook and Forecast, 2023 - 2030

Description

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