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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1448079

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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1448079

Global Retail Roaming Market: 2024-2028

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KEY STATISTICS
Total active outbound mobile roaming subscribers in 2024:752mn
Total active outbound mobile roaming subscribers in 2028:1.1bn
2024 to 2028 market growth:42%
Forecast period:2024-2028

Overview

Our Retail Roaming research suite provides in-depth analysis and evaluation of how the retail roaming sphere is evolving, in addition to technologies and trends disrupting the retail roaming market. The acceleration of outbound 5G roaming has provided users with higher-speed connectivity options while roaming, as well as an ever-increasing range of consumer devices for users to roam with also impacting the roaming market size. The uptake of cellular tablets and smartwatches is increasing, thus meaning that there are a greater range of devices that users can roam on. Travel SIMs and travel eSIMs have and will continue to disrupt the roaming market for operators, alongside the changes to roaming operations caused by cloud roaming services. These factors will all add another dimension to the retail roaming market, and subsequently, the tourism industry.

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Market Trends & Forecasts

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries and several different segments, as well as a Strategy & Trends document which gives a complete assessment of the key trends, challenges and recommendations for stakeholders. Collectively, they provide a critical tool for understanding this ever-changing market; giving operators a tool to shape their future offerings.

Key Features

  • Market Dynamics: Insights into key trends and market impacts resulting from challenges within the retail roaming market; addressing challenges posed by the evolution of travel SIMs and travel eSIMs and cloud roaming services, as well as the opportunities presented by the deployment of 5G standalone networks. This retail roaming research also includes a regional market growth analysis on the current development and future growth of retail roaming across 60 key countries.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the retail roaming market, accompanied by key strategic recommendations for operators.
  • Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth in outbound roaming subscribers, outbound roaming split by 4G and 5G networks, consumer device roaming, cruise roaming and total retail roaming market value.
  • Country Readiness Index: Comprehensive coverage featuring country-level analysis on the future of 60 markets split by 8 key regions; thoroughly evaluating each country's future success in the retail roaming market. It categorises these 60 countries into 4 distinct classifications: Focus Markets, Growth Markets, Saturated Markets, and Developing Markets. This analysis is accompanied by insight into the key strategies needed to offer roaming solutions in these countries.

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways & Strategic Recommendations
  • 1.2. Key Takeaways
  • 1.3. Strategic Recommendations

2. Future Market Outlook for Retail Roaming

  • 2.1. Introduction to Retail Roaming
  • 2.2. Retail Roaming Recovery from COVID-19
    • Figure 2.2: Total Number of Outbound Travellers per annum (m), Split by 8 Key Regions, 2019-2024
      • i. Disruption of COVID-19 Recovery
  • 2.3. Travel SIMs & eSIMs
    • Figure 2.2: Travel SIMs vs Travel eSIMs
    • 2.3.1. Travel SIMs
    • 2.3.2. Travel eSIMs
      • Figure 2.3: Total Number of Smartphones That Use eSIMs (m), Split by 8 Key Regions, 2024-2028
      • Figure 2.4: Number of Mobile Subscribers Using Travel eSIM Services (m), Split by 8 Key Regions, 2024-2028
  • 2.4. 5G and 6G
    • 2.4.1. 5G
      • Figure 2.5: Global Mobile 5G Active Connections (m), Split by 8 Key Regions, 2024-2028
      • Figure 2.6: Total Outbound 5G Voice, SMS and Data Roaming Revenue ($m), Split by 8 Key Regions, 2024-2028
    • 2.4.2. 6G
  • 2.5. Bundling of Consumer Devices for Retail Roaming
    • Figure 2.7: Total Number of Consumer Devices (excluding Smartphones) That Are Cellular (m), Split by Device Type, 2024
    • Figure 2.8: Total Number of Cellular Devices That Are Roaming (m), Split by 8 Regions, 2024-2028
    • 2.5.1. Operator Retail Roaming Offerings
    • 2.5.2. Increased Reliance on Mobile Devices for Critical Use Cases
    • 2.5.3. Mi-Fi Devices
    • 2.5.4. New and Emerging Retain Roaming Technology
  • 2.6. Cruise Roaming
    • Figure 2.9: Satellite Roaming Infographic
    • 2.6.1. Cruise Uptake and Roaming
      • Figure 2.10: Total Cruise Passengers (m), Split by 8 Key Regions, 2020-2028
      • Figure 2.11: Total Number of Cruise Liner Roamers (m), Split by 8 key Regions, 2024-2028
    • 2.6.2. Operator Retail Roaming Offerings and Bill Shock
  • 2.7. Cloud Services

3. Country Readiness Index

  • 3.1. Introduction to Country Readiness Index
    • Figure 3.1: Retail Roaming Country Readiness Index Regional Definitions
    • Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Retail Roaming
    • Figure 3.3: Juniper Research Country Readiness Index: Retail Roaming
    • Table 3.4: Retail Roaming Country Readiness Index: Market Segments
    • 3.1.1. Focus Markets
      • Figure 3.5: Total Retail Roaming Spend in Focus Markets ($m), Split by Top 7 Countries, 2024-2028
      • i. High Levels of International Travel
      • ii. Device Penetration
        • Figure 3.6: Total Roaming Revenue from Roaming Devices in Focus Markets ($m), Split by Top 7 Countries, 2024-2028
      • iii. Operator Retail Roaming Offerings
    • 3.1.2. Growth Markets
      • i. Digital Revolution in Africa & Middle East
      • ii. China's Slow Recovery from COVID-19
        • Figure 3.7: Total Number of Outbound Roaming Subscribers (m), China, 2024-2028
      • iii. India
    • 3.1.3. Saturated Markets
      • Figure 3.8: Total Retail Roaming Spend in Saturated Markets ($m), Split by 10 Select Countries, 2024
    • 3.1.4. Developing Markets
      • Figure 3.9: Total Outbound Travellers in Developing Markets (m), Split by 8 Select Countries, 2024-2028
      • i. Mexico
        • Table 3.10: Juniper Research's Country Readiness Index Heatmap: North America
        • Table 3.11: Juniper Research's Country Readiness Index Heatmap: Latin America
        • Table 3.12: Juniper Research's Country Readiness Index Heatmap: West Europe
        • Table 3.13: Juniper Research's Country Readiness Index Heatmap: Central and East Europe
        • Table 3.14: Juniper Research's Country Readiness Index Heatmap: Far East & China
        • Table 3.15: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
        • Figure 3.16: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
        • Table 3.17: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

4. Market Forecasts and Key Takeaways

  • 4.1.1. Total Number of Outbound Roaming Subscribers
    • Figure & Table 4.1: Total Number of Outbound Roaming Subscribers (m), Split 8 Key Regions, 2024-2028
  • 4.1.2. Total Outbound Retail Roaming Spend
    • Figure & Table 4.2: Total Outbound Voice, SMS & Data Roaming Spend from Mobile Subscriptions ($m), Split by 8 Key Regions, 2023-2028
  • 4.1.3. Total Outbound Roaming Data Traffic
    • Figure & Table 4.3: Total Outbound Roaming Data Traffic (million MB), Split by Key Regions, 2023-2028
  • 4.2. Introduction to Voice, SMS and Data Roaming Forecasts
    • Figure 4.4: Total Outbound Voice, SMS & Data Roaming Revenue ($m), Split by Key Services, in 2024
    • 4.2.1. Data Roaming Forecast Methodology
    • 4.2.2. Voice Roaming Forecast Methodology
    • 4.2.3. SMS Roaming Forecast Methodology
      • Figure 4.5: Retail Roaming (Data, SMS & Voice) Forecast Methodology
    • 4.2.4. Outbound SMS Roaming Revenue
      • Figure & Table 4.6: Total Outbound SMS Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
    • 4.2.5. Outbound Voice Roaming Revenue
      • Figure & Table 4.7: Total Outbound Voice Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
    • 4.2.6. Outbound Data Roaming Revenue
      • Figure & Table 4.8: Total Outbound Data Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
  • 4.3. 4G Roaming Forecast Methodology
    • 4.3.1. Forecast Methodology & Assumptions
      • Figure 4.9: 4G Retail Roaming Forecast Methodology
    • 4.3.2. Total Outbound 4G Roaming Subscribers
      • Figure & Table 4.10: Total Outbound 4G Roaming Subscribers (m), Split by 8 Key Regions, 2023-2028
    • 4.3.3. Total Outbound 4G Voice, SMS & Data Roaming Revenue
      • Figure & Table 4.11: Total Outbound 4G Voice, SMS & Data Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
  • 4.4. 5G Roaming Forecast Methodology
    • 4.4.1. Forecast Methodology & Assumptions
      • Figure 4.12: 5G Retail Roaming Forecast Methodology
    • 4.4.2. Total Outbound 5G Roaming Subscribers
      • Figure & Table 4.13: Total Outbound 5G Roaming Subscribers (m), Split by 8 Key Regions, 2023-2028
    • 4.4.3. Total Outbound 5G Voice, SMS & Data Roaming Revenue
      • Figure & Table 4.14: Total Outbound 5G Voice, SMS & Data Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
  • 4.5. Consumer Device Forecast Methodology
    • 4.5.1. Forecast Methodology & Assumptions
      • Figure 4.15: Consumer Device Forecast Methodology
    • 4.5.2. Total Roaming Revenue from Roaming Devices
      • Figure & Table 4.16: Total Roaming Revenue from Roaming Devices ($m), Split 8 Key Regions, 2023-2028
  • 4.6. Cruise Roaming Forecast & Methodology
    • 4.6.1. Forecast Methodology & Assumptions
  • 4.17: Cruise Roaming Forecast Methodology
    • 4.6.2. Total Cruise Roaming Revenue
      • Figure & Table 4.18: Total Cruise Roaming Revenue ($m), Split by 8 Key Regions, 2023-2028
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Jeroen Van Heghe

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Christine Sirois

Manager - Americas

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