Out-of-home Tea Market by Product Type, Packaging, Utility, Certification, End-user

List of Tables

The Out-of-home Tea Market was valued at USD 43.29 billion in 2023, expected to reach USD 45.41 billion in 2024, and is projected to grow at a CAGR of 5.73%, to USD 63.95 billion by 2030.

The out-of-home tea market refers to the consumption of tea products outside traditional home settings, covering establishments like cafes, restaurants, fast-food chains, and office spaces. This market's scope extends to various tea forms, including ready-to-drink, specialty teas, and innovative blends catering to diverse taste preferences. The necessity of this market is driven by the increasing consumer demand for convenient and high-quality beverages, aligning with health-conscious trends that promote tea's antioxidant benefits. The application and end-use scope encompass recreational enjoyment, social engagement spaces, and institutional uses in hotels and corporate environments, emphasizing convenience, premium quality, and wellness.

KEY MARKET STATISTICS
Base Year [2023]	USD 43.29 billion
Estimated Year [2024]	USD 45.41 billion
Forecast Year [2030]	USD 63.95 billion
CAGR (%)	5.73%

Market insights reveal key growth influencers such as rising consumer preferences for natural and organic products, the proliferation of tea-inspired health beverages, and the sophistication of tea-drinking experiences offered by premium brands. Additionally, the adoption of sustainable practices and packaging solutions represents potential opportunities for growth. Businesses can capitalize on these by innovating with plant-based materials and emphasizing environmentally friendly initiatives, which resonate well with eco-conscious consumers.

However, the market faces limitations like intense competition from alternative beverages such as coffee and energy drinks, fluctuating raw material prices, and economic disruptions affecting consumer spending power. A primary challenge is maintaining product freshness and taste consistency across different distribution channels, particularly in ready-to-drink formats.

To stimulate business growth, innovation should focus on the development of functional teas infused with health-enhancing nutrients, exploring untapped niches like herbal and regional flavors, and leveraging technology for personalized tea experiences. Engaging with digital platforms for marketing can also supplement traditional channels and heighten brand visibility. The market's nature is dynamic and rapidly evolving, stressing the importance of agility and responsiveness to consumer trends. Therefore, businesses should prioritize research into sustainable sourcing, flavor diversification, and cross-industry collaborations to ensure resilient growth within the competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Out-of-home Tea Market

The Out-of-home Tea Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increase in awareness about the health benefits associated with tea
- High availability across cafes, online & offline retail stores, and food outlets
Market Restraints
- Fluctuating cost of raw materials used in making of out-of-home tea
Market Opportunities
- Introduction of novel and advanced flavors in the out-of-home tea
- Improvements in the packaging and increasing rate of certifications of products
Market Challenges
- Contamination and quality issues with out-of-home tea

Porter's Five Forces: A Strategic Tool for Navigating the Out-of-home Tea Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Out-of-home Tea Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Out-of-home Tea Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Out-of-home Tea Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Out-of-home Tea Market

A detailed market share analysis in the Out-of-home Tea Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Out-of-home Tea Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Out-of-home Tea Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Out-of-home Tea Market, highlighting leading vendors and their innovative profiles. These include Fauchon SAS, The Republic of Tea, Inc., Nestle S.A., Ceylon Tea, Bettys & Taylors Group Limited, DavidsTea Inc., Sugimoto Seicha Usa, Inc., Dilmah Ceylon Tea Company PLC by MJF Exports (Pvt) Limited, Vahdam Teas Private Limited, Organic India Pvt. Ltd., Associated British Foods PLC, Palais des Thes, Sapat International Pvt. Ltd., Williamson Magor & Co. Limited, Harney & Sons Fine Tea, Guangzhou Runming Food Technology Co., Ltd, Numi, Inc., Marvel Tea, Sancha Tea, The Coca-Cola Company, TenFu's Tea, Tata Consumer Products Limited, Kirin Holdings Company, Limited, ITO EN LTD., Jacobs Douwe Egberts B.V., Asahi Group Holdings, Ltd., Sapporo Holdings Limited, Teaxpress, Unilever PLC, Lipton Teas and Infusions, Apeejay Surrendra Group, Tea of Life, Barry's Tea, Julius Meinl Industrieholding GmbH, Suntory Holdings Limited, Godrej & Boyce Manufacturing Company Limited, Bigelow Tea, Nerada Tea Pty Ltd., Betjeman and Barton, The Hain Celestial Group, Inc., Kusmi Tea by Orientis Gourmet SAS, The Daintree Tea Company, Dabur India Limited, and PepsiCo, Inc..

Market Segmentation & Coverage

This research report categorizes the Out-of-home Tea Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product Type, market is studied across Black Tea, Green Tea, and Herbal Tea.
Based on Packaging, market is studied across Bottled Tea, Canned Tea, Pouches, and Tea Bags.
Based on Utility, market is studied across Loose Leaf Tea and Ready-to-Drink.
Based on Certification, market is studied across Conventional and Organic.
Based on End-user, market is studied across Hotels & Restaurants, Offices & Institutions, and Tea Stalls & Cafe's.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-036C5CF3B4E9

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increase in awareness about the health benefits associated with tea
  - 5.1.1.2. High availability across cafes, online & offline retail stores, and food outlets
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuating cost of raw materials used in making of out-of-home tea
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of novel and advanced flavors in the out-of-home tea
  - 5.1.3.2. Improvements in the packaging and increasing rate of certifications of products
- 5.1.4. Challenges
  - 5.1.4.1. Contamination and quality issues with out-of-home tea
5.2. Market Segmentation Analysis
- 5.2.1. Product Type: Growing demand for green tea due to its health benefits
- 5.2.2. End-User: Expanding usage of Out of Home tea across tea stalls & cafe and hotels & restaurants
- 5.2.3. Packaging: Growing utilization of sustainable materials in tea bags
- 5.2.4. Utility: Increasing consumer inclination towards ready-to-drink tea options with new flavors
- 5.2.5. Certification: Proliferating consumption and production of organic out-of-home tea with increasing consumer awareness
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental
5.5. Client Customization
- 5.5.1. Annual Statistics on Tea Consumption 2019-2023
- 5.5.2. Annual Statistics on Out-of-home Tea Consumption 2019-2023

6. Out-of-home Tea Market, by Product Type

6.1. Introduction
6.2. Black Tea
6.3. Green Tea
6.4. Herbal Tea

7. Out-of-home Tea Market, by Packaging

7.1. Introduction
7.2. Bottled Tea
7.3. Canned Tea
7.4. Pouches
7.5. Tea Bags

8. Out-of-home Tea Market, by Utility

8.1. Introduction
8.2. Loose Leaf Tea
8.3. Ready-to-Drink

9. Out-of-home Tea Market, by Certification

9.1. Introduction
9.2. Conventional
9.3. Organic

10. Out-of-home Tea Market, by End-user

10.1. Introduction
10.2. Hotels & Restaurants
10.3. Offices & Institutions
10.4. Tea Stalls & Cafe's

11. Americas Out-of-home Tea Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Out-of-home Tea Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Out-of-home Tea Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. Tata Tea Chakra Gold Launches Gold Premium Leaf Tea in AP and Telangana Market
- 14.3.2. What's Hitting the Shelves? New Beverage Launches
- 14.3.3. Vahdam India Launches Refreshing Iced Tea Line to Delight Consumers
- 14.3.4. Nestle Everyday and Tata Tea Kanan Devan partner for the Perfect Cup of Tea
- 14.3.5. DAVIDsTEA Expands Tea Bar Rollout on a National Scale
- 14.3.6. Bigelow Tea Introduces Three New Teas: Peak Energy(TM) Black Tea Plus Extra L-Theanine & Caffeine, Whispering Wildflowers(TM) Herbal Tea Plus L-Theanine, Ginger Honey Herbal Tea Plus Zinc
- 14.3.7. Javo Beverage Launches New All-NaturalL Functional Energy Lemonades And Flavored Iced Teas For Foodservice Operators To Meet Consumer Interest, Drive Beverages Sales
- 14.3.8. JDE Peet's to combine its Out-Of-Home and CPG Europe segments
- 14.3.9. Asahi Launches First New Tea Brand in 32 Years
- 14.3.10. Julius Meinl Acquires Three Distributors to Strengthen its U.S. Business

Companies Mentioned

1. Fauchon SAS
2. The Republic of Tea, Inc.
3. Nestle S.A.
4. Ceylon Tea
5. Bettys & Taylors Group Limited
6. DavidsTea Inc.
7. Sugimoto Seicha Usa, Inc.
8. Dilmah Ceylon Tea Company PLC by MJF Exports (Pvt) Limited
9. Vahdam Teas Private Limited
10. Organic India Pvt. Ltd.
11. Associated British Foods PLC
12. Palais des Thes
13. Sapat International Pvt. Ltd.
14. Williamson Magor & Co. Limited
15. Harney & Sons Fine Tea
16. Guangzhou Runming Food Technology Co., Ltd
17. Numi, Inc.
18. Marvel Tea
19. Sancha Tea
20. The Coca-Cola Company
21. TenFu's Tea
22. Tata Consumer Products Limited
23. Kirin Holdings Company, Limited
24. ITO EN LTD.
25. Jacobs Douwe Egberts B.V.
26. Asahi Group Holdings, Ltd.
27. Sapporo Holdings Limited
28. Teaxpress
29. Unilever PLC
30. Lipton Teas and Infusions
31. Apeejay Surrendra Group
32. Tea of Life
33. Barry's Tea
34. Julius Meinl Industrieholding GmbH
35. Suntory Holdings Limited
36. Godrej & Boyce Manufacturing Company Limited
37. Bigelow Tea
38. Nerada Tea Pty Ltd.
39. Betjeman and Barton
40. The Hain Celestial Group, Inc.
41. Kusmi Tea by Orientis Gourmet SAS
42. The Daintree Tea Company
43. Dabur India Limited
44. PepsiCo, Inc.