Thailand - The Future of Foodservice to 2028

List of Tables

The foodservice profit sector generated revenue of THB2,098 billion ($60 billion) in 2023, recording a negative compound annual growth rate (CAGR) of 0.1% during 2018-23.

QSR was the largest channel, accounting for a 31.3% share of total sales, followed by FSR with 20.6%. FSR, QSR, and coffee & tea shop recorded value growth during 2018-23. However, ice cream parlor, pub, club & bar, accommodation, retail, workplace, leisure, mobile operator, and travel recorded losses.

During 2023-28, the Thai profit sector will register a value CAGR of 6%. The number of transactions will register a CAGR of 4.7%, and the number of outlets will post a CAGR of 0.2%.

This report provides an in-depth evaluation of the Thai foodservice market, including analysis of the key issues impacting the industry.

This report includes -

Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
For each of three key profit sector channels - QSR, FSR, and coffee & tea shop- a deep dive into the 'who', 'why', 'what', 'where' and 'what next'.
Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Scope

Macro context -

Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels -

A number of foodservice channels have been grouped together to form the "profit sector"; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then "deep dive" into each of the three key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), and coffee & tea shop. The report structure for each of these channels is explained on the next page.

Cost sector channels -

A number of foodservice channels have been grouped together to form the "cost sector"; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state's foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.

Product Code: GDFS240022CS

Introduction
Report Guide
Executive Summary
Macroeconomic Context
Macroeconomic Overview
Trends Landscape
Profit Sector - Consumer Behavior
Profit Sector Metrics
Key Metric Highlights
Value Share and Growth by Channel
Outlets and Transactions Growth by Channel
Operator Buying Volumes and Growth by Channel
Channel Historic and Future Growth Dynamics
Outlet-Type and Owner-Type Growth Dynamics
Introduction
Report Guide
Executive Summary
Macroeconomic Context
Macroeconomic Overview
Trends Landscape
Profit Sector - Consumer Behavior
Profit Sector Metrics
Key Metric Highlights
Value Share and Growth by Channel
Outlets and Transactions Growth by Channel
Operator Buying Volumes and Growth by Channel
Channel Historic and Future Growth Dynamics
Outlet-Type and Owner-Type Growth Dynamics
Full-Service Restaurant (FSR)
Summary & Key Points
Metrics
Key Players
Who?
Why?
What?
Where?
What Next
Coffee & Tea Shop
Summary & Key Points
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Cost Sector Metrics
Cost Operator Trends - Historic and Future Growth
Data and Channel Share Breakdown
Education
Growth Dynamics & Drivers
What Next?
Healthcare
Growth Dynamics & Drivers
What Next?
Military & Civil Defense
Growth Dynamics & Drivers
What Next?
Welfare & Services
Growth Dynamics & Drivers
What Next?

Appendix

Product Code: GDFS240022CS

List of Tables

Profit Sector Metrics
Restaurant outlet types: value growth (CAGR 2023-28)
Restaurant owner types: value growth (CAGR 2023-28)
QSR: Metrics: Growth Dynamics
QSR: What? Food & Drink Split: Operator buying price value
FSR: Metrics: Growth Dynamics
FSR: What? Food & Drink Split: Operator buying price value
Coffee & Tea Shop: Metrics: Growth Dynamics
Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value
Cost Operators: Data and Channel Share Breakdown

List of Figures

GDP per capita
Consumer price inflation (%)
Population (millions)
Population by age group (%)
Households' share of income distribution, 2023
Unemployment rate
Which of the following features has the greatest influence on your choices of products/services in the current situation? "Always or often influences my choices
In light of the rising cost of living, how have your shopping habits changed for each of the following types of products?
How often do you consume food and drinks at the following locations?
How do consumers describe their spend at the following outlets?
2023 value sales and channel shares
Historic and future performances (value performance)
Historic and future outlet number dynamics
Historic and future performances (transactions)
Profit channels' historic and future buying volume performances (liter m)
Profit channels' historic and future buying volume performances (kg m)
Channel dynamics in the profit sector, 2018-23
Channel dynamics in the profit sector, 2023-28
Restaurant outlet types: 2023 value
Restaurant owner types 2023: value
QSR: Operator share of sales, 2023
How often do you consume food and drinks at QSRs? By age group
How often do you consume food and drinks at QSRs? By gender
QSR: Annual household income distribution of frequent consumers
Influential factors for frequent consumers on choice of food/drinks at QSR- always/often
Important factors for frequent consumers when deciding to make a purchase at QSR - essential/nice-to-have
QSR: Total profit sector OSP by channel 2023
QSR cuisine by number of outlets
QSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
QSR: Top five food dishes' penetration in QSR, 2024
QSR: Top 10 ingredients' penetration in QSR, 2024
QSR: Case Study: How does the following feature influence your choice of food and drinks? "How ethical/environmentally friendly/socially responsible the product/service is"
QSR: Case Study: How does the following feature influence your choice of food and drinks? "New experiences associated with the product/service"
QSR by cuisine type, 2023 OSP
QSR by location type, 2023 OSP
FSR: Operator share of sales, 2023
How often do you consume food and drinks at FSRs? By age group
How often do you consume food and drinks at FSRs? By gender
FSR: Annual household income distribution of frequent consumers
Influential factors for frequent consumers on choice of food/drinks at FSR- always/often
FSR cuisine by number of outlets
FSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
FSR: Top five food dishes' penetration in QSR, 2024
FSR: Top 10 ingredients' penetration in QSR, 2024
FSR by cuisine type, 2023 OSP
FSR by location type, 2023 OSP
Coffee & tea shop: Operator share of sales, 2023
How often do you consume food and drinks at coffee & tea shops? By age group
How often do you consume food and drinks at coffee & tea shops? By gender
Coffee & tea shop: Annual household income distribution of frequent consumers
Influential factors for frequent consumers on choice of food/drinks at coffee & tea shops - always/often
Important factors for frequent consumers when deciding to make a purchase at coffee & tea shops - essential/nice-to-have
Coffee & tea shop by location type, 2023 OSP
Channel dynamics in the cost sector, 2023-28
Channel dynamics in the cost sector, 2023-28
Cost Operators: Data and Channel Share Breakdown

Thailand - The Future of Foodservice to 2028

Description

Table of Contents

List of Tables

Scope

Reasons to Buy

Table of Contents

Table of Contents

Appendix

List of Tables

List of Figures