Pet Supplements Market by Product, Pet, Distribution

List of Tables

[187 Pages Report] The Pet Supplements Market size was estimated at USD 862.00 million in 2023 and expected to reach USD 915.73 million in 2024, at a CAGR 6.90% to reach USD 1,375.21 million by 2030.

Pet supplements are products designed to provide pets with nutrients, vitamins, minerals, and other dietary elements that may need to be obtained in sufficient quantities from their regular diet. They come in various forms, such as powders, liquids, tablets, or capsules, and can cater to multiple health-related issues, including joint support, skin and coat health, digestive wellness, and overall vitality. These supplements enhance the nutritional balance and well-being of pets, potentially aiding in preventing certain health conditions or managing existing ones. An increase in pet ownership, a rising focus on pet health and wellness, and the humanization of pets lead to higher consumer spending on pet care, further increasing the demand for pet supplements. However, the stringent regulatory environment surrounding animal health products, which can delay the introduction of new supplements to the market coupled with the prevalence of low-quality counterfeit products, poses a threat to pet health and undermines market credibility, impeding market growth. Nevertheless, developing customized and targeted supplements, leveraging technology for personalized pet nutrition, and expanding e-commerce and direct-to-consumer sales models provide potential opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 862.00 million
Estimated Year [2024]	USD 915.73 million
Forecast Year [2030]	USD 1,375.21 million
CAGR (%)	6.90%

Product: Burgeoning adoption of multivitamins and minerals to fill nutritional gaps in a pet's diet

Antioxidants play a crucial role in minimizing the impact of oxidative stress in pets, which can lead to chronic diseases, including heart disease, arthritis, and cancer. These supplements are often advocated for aging pets to support cognitive health and immune function. Depending on the pet's exposure to environmental stressors and age, antioxidant supplementation can vary in preference. Digestive enzymes are crucial for pets with gastrointestinal issues or those with pancreatic insufficiency. They facilitate better digestion and absorption of nutrients. Pets on a processed food diet or those with digestive disorders show a high preference for these supplements. Glucosamine supplements support joint health and mobility in pets, particularly those older or suffering from joint-related issues such as arthritis. The need for glucosamine rises with the pet's age and level of physical activity. Green Tripe supplements are valued for their high nutrient content, aiding digestion, and promoting a healthy microflora balance in the gut. They are generally preferred by owners of pets needing a palatable, protein-rich diet booster. Multivitamins and Minerals are comprehensive supplements intended to fill nutritional gaps in a pet's diet and are commonly used by owners aiming to ensure their pets receive a balanced range of nutrients. Prebiotics promote healthy gut bacteria and improve gastrointestinal health. They are especially preferred for pets with irregular digestion or those recovering from antibiotic treatment. These supplements are rapidly gaining popularity as pet owners become more aware of the benefits of gut health.

Distribution: Evolving online distribution of pet supplements

Offline distribution includes physical retail stores such as pet shops, veterinary clinics, and supermarkets. Consumers who prefer to shop offline may do so because of the need for immediate purchase, the desire to visually inspect the product or seek in-person expert advice, and the need for more trust or access to online shopping platforms. Online distribution channels include e-commerce platforms, manufacturer websites, and direct-to-consumer services. This segment caters to consumers who prefer convenience, better pricing, more comprehensive selection, and access to customer reviews and ratings. It is particularly advantageous for technology-driven people living in areas with less access to physical retail outlets.

Regional Insights

Americas represents a highly developing pet supplements market, primarily due to high pet adoption rates and significant pet healthcare expenditure in the United States and Canada. The tendency of pet humanization, where pets are treated as family members, is particularly strong in this region, leading to increased demand for premium pet supplements that promise enhanced health benefits. Europe's pet supplements market is advanced, with numerous well-established players offering various products. The region's stringent pet supplements and food regulations ensure high-quality standards, thus fostering consumer trust. The growing trend of natural and organic supplements is particularly strong in Germany, the UK, and France. Regulations, such as the EU's Animal Health Regulation (AHR), affect new product entries and the market players active in this region. The pet supplements market in the Middle East and Africa is driven by the increasing number of expatriates and a growing local population adopting pets as part of the family. The increased interest in high-quality pet care products is influenced by western trends, particularly in affluent areas and pet-friendly cities in the Middle East. However, the region's overall contribution to the global pet supplements market remains modest, constrained by economic disparity and cultural attitudes towards pet ownership. The APAC region represents a significant opportunity for the pet supplements market due to its large population base and increasing rate of pet ownership. The region is experiencing a notable shift in consumer attitudes toward pet care, with a keen interest in specialized and premium products. However, the market is quite diverse, with varying trends and regulatory environments across different countries. Rapid urbanization and the humanization of pets are propelling demand for pet supplements, with a particular interest in natural and regionally sourced ingredients.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Pet Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pet Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Pet Supplements Market, highlighting leading vendors and their innovative profiles. These include Antelope Pets, Ayurvet Limited by Zenex Animal Health India Private Ltd., Bactolac Pharmaceutical, Inc., Beaphar Beheer BV, Blue Buffalo Co., Ltd. by General Mills, Inc., Boehringer Ingelheim International GmbH, Elanco Animal Health Incorporated, FoodScience, LLC, Garmon Corp. by Swedencare AB, Growel Agrovet Private Limited, Kemin Industries, Inc., Mars, Incorporated, Maruha Nichiro Group, Natural Dog Company, NEKTON GmbH, Nestle SA, Novotech Nutraceuticals, Inc., Now Health Group, Inc., Nutramax Laboratories, Inc., NutraPak USA, Nutri-Pet Research, Inc., Only Natural Pet, The Higgins Group Corp, VetriScience Laboratories., Virbac SA, and Zoetis Services LLC.

Market Segmentation & Coverage

This research report categorizes the Pet Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Anti-oxidants
- Digestive Enzymes
- Essential Fatty Acids
- Glucosamine
- Green Tripe
- Multivitamins and Minerals
- Prebiotics

Pet
- Birds
- Cats
- Dogs
- Horses
- Rabbits

Distribution
- Offline
- Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Pet Supplements Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pet Supplements Market?

3. What are the technology trends and regulatory frameworks in the Pet Supplements Market?

4. What is the market share of the leading vendors in the Pet Supplements Market?

5. Which modes and strategic moves are suitable for entering the Pet Supplements Market?

Product Code: MRR-430D5F38223D

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Socio-Economic Aspects and Inclination Towards the Humanization of Animals
  - 5.1.1.2. Growing Awareness and Importance to the Health and Well-Being of Pets
- 5.1.2. Restraints
  - 5.1.2.1. Ambiguity over Allergies and Significant Intolerance Associated with the Supplements
- 5.1.3. Opportunities
  - 5.1.3.1. Growing Trend of Raw Food Feeding and Natural Supplements
  - 5.1.3.2. Introduction of New Supplement and Nutraceutical Products
- 5.1.4. Challenges
  - 5.1.4.1. Competition from Functional and Fortified Pet Food
5.2. Market Segmentation Analysis
- 5.2.1. Product: Burgeoning adoption of multivitamins and minerals to fill nutritional gaps in a pet's diet
- 5.2.2. Distribution: Evolving online distribution of pet supplements
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization

6. Pet Supplements Market, by Product

6.1. Introduction
6.2. Anti-oxidants
6.3. Digestive Enzymes
6.4. Essential Fatty Acids
6.5. Glucosamine
6.6. Green Tripe
6.7. Multivitamins and Minerals
6.8. Prebiotics

7. Pet Supplements Market, by Pet

7.1. Introduction
7.2. Birds
7.3. Cats
7.4. Dogs
7.5. Horses
7.6. Rabbits

8. Pet Supplements Market, by Distribution

8.1. Introduction
8.2. Offline
8.3. Online

9. Americas Pet Supplements Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Pet Supplements Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Pet Supplements Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. General Mills Acquires Fera Pets, Inc., Introduces Growth Fund
- 12.3.2. Native Pet Expands Its Growing Portfolio with the Launch of The Daily, An All-In-One Premium Supplement
- 12.3.3. CULT Food Science Announces MOU for Distribution Agreement in Singapore for Noochies! Pet Foods.

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio