Pet supplements are dietary products specifically designed to support the health and well-being of pets. They contain a variety of ingredients, including vitamins, minerals, herbs, amino acids, fatty acids, and probiotics, that are meant to complement a pet's regular diet. Supplements are not intended to replace a balanced, nutritious diet but to address specific health concerns or nutritional gaps that might exist.
The pet supplements market consists of sales, by entities (organizations, sole traders and partnerships), of pet supplements are designed for a variety of pets, including dogs, cats and other domesticated animals, to address specific health concerns or improve overall vitality. Pet supplements play a significant role in supporting the health of pets by targeting areas such as joint health, skin and coat condition, digestive support and immunity enhancement.
The global pet supplements market was valued at $1,620.32 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 6.00%.
Growing Pet Ownership
The growing pet ownership propelled the growth of the pet supplements market. Humanization of pets refers to the trend of treating pets as integral members of the family, often providing them with high-quality care, luxury products and experiences similar to those enjoyed by humans. The increasing ownership of pets was driven by growing emotional connections with animals, rising awareness of the health benefits of companionship and more flexible living arrangements that support pet care. The use of pet supplements rose as pet owners sought to improve their pets' health, enhance immunity and address specific needs such as joint health, skin care and digestion. For instance, in April 2024, according to the American Pet Products Association, a US-based not-for-profit industry association, 86.9 million households in the US had a pet in 2023-2024, accounting for 66% of households, up from 62% in 2022. Therefore, the growing pet ownership supported the growth of the pet supplements market in historic period.
Launch Of Innovative Plant-Based And Vegan Supplements
Companies in the pet supplements market are developing innovative plant-based and vegan supplements to meet the increasing demand for plant-based alternatives by providing consumers with an alternative to conventional products derived from animals. For instance, in January 2023, Curry n Pepper, an India-based company that advocates for an Ayurveda-inspired, plant-based lifestyle for pets, has introduced a range of Ayurvedic, plant-based supplements for pets. These supplements are designed to support the holistic well-being of pets through natural and vegan-friendly ingredients. The company's offerings include a meal balancer that provides vitamins, chelated trace minerals, and essential amino acids, such as Taurine, L-Carnitine, and vegan D3.
The global pet supplements market is concentrated, with large players operating in the market. The top ten competitors in the market made up 48.65% of the total market in 2023.
Pet Supplements Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global pet supplements market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for pet supplements? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet supplements market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet supplements market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by supplement type, by product form, by pet type, by distribution channel and by application.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the pet supplements market.
- Global Market Size And Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by supplement type, by product form, by pet type, by distribution channel and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Future Outlook And Potential Analysis- Contains information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Supplement Type: Essential Fatty Acids; Probiotics; Antioxidants; Multivitamins; Enzymes; Other Supplements
- 2) By Product Form: Chewable; Powders; Capsules/Tablets; Other Forms
- 3) By Application: Skin And Coat; Hip And Joint; Digestive Health; Other Applications
- 4) By Pet Type: Dogs; Cats; Other Pets
- 5) By Distribution Channel: Online E-Commerce; Retail Stores
- Companies Mentioned: Nestle SA (Purina PetCare Co.); Mars Petcare Inc.; Virbac Animal Health Ltd.; PetIQ Inc.; Archer Daniel Midland Co.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; pet supplements indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.