PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1617114
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1617114
Pet Probiotics Supplements Market Forecasts to 2030 - Global Analysis By Form, Functionality, Sales Channel and By Geography
According to Stratistics MRC, the Global Pet Probiotics Supplements Market is accounted for $780 million in 2024 and is expected to reach $1,088 million by 2030 growing at a CAGR of 5.7% during the forecast period. Pet probiotics supplements are dietary products designed to support the digestive health of pets, particularly dogs and cats. These supplements contain live beneficial bacteria or yeast strains that help maintain a healthy balance of gut flora. They are often used to help pets recover from illnesses, after antibiotic treatments, or during times of stress that might disrupt their gut health.
According to the World Health Organization (WHO), the minimum live bacterial count should be 106 CFU/g to have beneficial health effects.
Market Dynamics:
Driver:
Rising awareness of pet health
Pet owners are becoming more conscious of the importance of maintaining their pets' overall well-being, not just in terms of physical fitness but also gut health. Probiotics, which contain beneficial bacteria, help promote a healthy digestive system in pets, improving nutrient absorption, reducing gastrointestinal issues like diarrhea, and boosting immune function. As pets' diets evolve, with more focus on balanced, natural foods, probiotics are gaining recognition as an essential part of a pet's daily regimen. The rise in awareness of pet health has been fueled by greater access to information through social media, veterinary care advancements, and pet health influencers, making owners more proactive in preventing health issues.
Restraint:
High cost of premium probiotic products
The high cost of premium probiotic products is a significant barrier to the growth of the pet probiotics supplements market. Many premium probiotics, which promise superior quality and more effective results, are often priced higher due to the use of advanced technology, higher-quality ingredients, and stringent manufacturing standards. These costs are passed on to consumers, making them less accessible to pet owners who may be hesitant to invest in expensive supplements for their pets, especially when compared to other pet health products.
Opportunity:
Rising focus on natural and organic products
Pet owners are increasingly seeking holistic and chemical-free solutions to improve their pets' health, particularly in gut health, immune support, and digestion. This shift toward natural products is driving the development of probiotics that are made from organic ingredients, free from artificial additives, preservatives, and harmful chemicals. These supplements are seen as safer and more effective alternatives to traditional pet medications, which may have side effects. With rising awareness about the importance of gut health for pets, brands are focusing on formulating probiotic products with natural, plant-based ingredients, beneficial bacteria and organic nutrients.
Threat:
Lack of regulatory oversight
The lack of regulatory oversight in the pet probiotics supplement market is creating significant challenges for both consumers and manufacturers. Unlike human probiotics, which are subject to stringent regulations by agencies like the FDA, pet probiotics face limited scrutiny, leading to inconsistent product quality and safety standards. This lack of oversight means that some supplements may not contain the ingredients they claim, may be ineffective, or could even be harmful to pets. Without standardized testing or clear labeling guidelines, pet owners may struggle to choose the right products, potentially risking their pets' health.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the pet probiotics supplements market. Initially, supply chain disruptions and manufacturing halts led to shortages of raw materials and finished products, affecting product availability. This was further compounded by logistical challenges, which delayed shipments and increased costs. While some pet owners prioritized their pets' health during the pandemic, driving an increase in sales, others faced financial constraints, which led to reduced discretionary spending on non-essential items like supplements. Despite the challenges, the pandemic accelerated the shift toward online shopping, which helped maintain market growth.
The Capsules segment is expected to be the largest during the forecast period
Capsules segment is expected to dominate the largest share over the estimated period, by offering a convenient, efficient, and precise way to deliver beneficial bacteria to pets. As pet owners become more conscious of their animals' digestive health, capsules provide an easy-to-administer alternative to powders or liquids, which may be difficult to dose correctly or administer consistently. Capsules ensure accurate dosage and maintain the potency of probiotics, preventing degradation from exposure to air or moisture. Additionally, the rising demand for specialized pet supplements focused on gut health is driving innovation in capsule formulations, with options tailored for different animal sizes, breeds, and health needs.
The Digestive Health segment is expected to have the highest CAGR during the forecast period
Digestive Health segment is estimated to grow at a rapid pace during the forecast period as it focuses on enhancing pet probiotic supplements to promote overall wellness in pets. These supplements are designed to improve gut health, boost immunity, and support optimal digestion by introducing beneficial bacteria into a pet's digestive system. As more pet owners recognize the importance of maintaining their pets' digestive balance, the demand for high-quality probiotics has surged. These supplements are tailored to address specific issues like diarrhea, constipation, food sensitivities, and other digestive disturbances. Advances in probiotic formulations now include species-specific strains, ensuring maximum effectiveness for different types of pets, whether dogs, cats or exotic animals. These elements are boosting the segmental growth.
Region with largest share:
Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period. As pet ownership continues to rise in countries like China, Japan, and India, pet owners are becoming more aware of the importance of maintaining their pets' health, particularly through digestive wellness. Veterinarians, recognizing the benefits of probiotics for pets, are increasingly advising their use to address issues like gastrointestinal health, allergies, and immune system support. This growing trend is further fueled by the rise in awareness of pet gut health and its link to overall well-being. The availability of a wide range of probiotic supplements, including powders, capsules, and treats, has made it easier for pet owners to integrate these products into their pets' diets across the region.
Region with highest CAGR:
Europe region is estimated to witness the highest CAGR during the projected time frame. Pet owners are increasingly aware of the importance of gut health for their pets, recognizing that a balanced digestive system supports overall well-being, boosts immunity, and improves energy levels. As a result, there is growing demand for probiotic supplements that aid in the maintenance of healthy digestion in pets, especially in Europe where pet ownership is high and owners are willing to invest in premium health products. The growing prevalence of gastrointestinal issues, allergies, and sensitivities among pets further fuels the demand for probiotic solutions.
Key players in the market
Some of the key players in Pet Probiotics Supplements market include BASF SE, Bayer AG, Cargill, Incorporated, Kemin Industries, Lallemand Inc, Mars Petcare Inc, Nestle Purina Petcare, Nutramax Laboratories, VetriScience Laboratories, Probiotics International Ltd, Wellness Pet Company, Hill's Pet Nutrition, Troy Animal Healthcare, Alltech and Pala-Tech Laboratories.
Key Developments:
In November 2024, Dhanuka Agritech Limited, one of India's leading agri input companies, has signed an agreement to acquire international rights to the active ingredients Iprovalicarb and Triadimenol. With this acquisition, Dhanuka plans to expand its footprint in more than 20 countries, including the regions of LATAM, EMEA and Asia including India.
In April 2024, General Mills acquired the Belgium-based premium pet food brand Edgards and Cooper as part of its Accelerate Strategy. With this acquisition, General Mills aims to target the premium pet market in European markets.
Forms Covered:
- Powder
- Capsules
- Soft Chews
- Liquid
Functionalities Covered:
- Immunity Booster
- Gut Health
- Allergy Support
- Digestive Health
- Other Functionalities
Sales Channels Covered:
- Ecommerce
- Supermarket
- Pet Food Shops
- Veterinary Clinics
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Emerging Markets
- 3.7 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Pet Probiotics Supplements Market, By Form
- 5.1 Introduction
- 5.2 Powder
- 5.3 Capsules
- 5.4 Soft Chews
- 5.5 Liquid
6 Global Pet Probiotics Supplements Market, By Functionality
- 6.1 Introduction
- 6.2 Immunity Booster
- 6.3 Gut Health
- 6.4 Allergy Support
- 6.5 Digestive Health
- 6.6 Other Functionalities
7 Global Pet Probiotics Supplements Market, By Sales Channel
- 7.1 Introduction
- 7.2 Ecommerce
- 7.3 Supermarket
- 7.4 Pet Food Shops
- 7.5 Veterinary Clinics
8 Global Pet Probiotics Supplements Market, By Geography
- 8.1 Introduction
- 8.2 North America
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Rest of Europe
- 8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 New Zealand
- 8.4.6 South Korea
- 8.4.7 Rest of Asia Pacific
- 8.5 South America
- 8.5.1 Argentina
- 8.5.2 Brazil
- 8.5.3 Chile
- 8.5.4 Rest of South America
- 8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 Qatar
- 8.6.4 South Africa
- 8.6.5 Rest of Middle East & Africa
9 Key Developments
- 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 9.2 Acquisitions & Mergers
- 9.3 New Product Launch
- 9.4 Expansions
- 9.5 Other Key Strategies
10 Company Profiling
- 10.1 BASF SE
- 10.2 Bayer AG
- 10.3 Cargill, Incorporated
- 10.4 Kemin Industries
- 10.5 Lallemand Inc
- 10.6 Mars Petcare Inc
- 10.7 Nestle Purina Petcare
- 10.8 Nutramax Laboratories
- 10.9 VetriScience Laboratories
- 10.10 Probiotics International Ltd
- 10.11 Wellness Pet Company
- 10.12 Hill's Pet Nutrition
- 10.13 Troy Animal Healthcare
- 10.14 Alltech
- 10.15 Pala-Tech Laboratories
List of Tables
- Table 1 Global Pet Probiotics Supplements Market Outlook, By Region (2022-2030) ($MN)
- Table 2 Global Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 3 Global Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 4 Global Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 5 Global Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 6 Global Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 7 Global Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 8 Global Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 9 Global Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 10 Global Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 11 Global Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 12 Global Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 13 Global Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 14 Global Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 15 Global Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 16 Global Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 17 Global Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
- Table 18 North America Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
- Table 19 North America Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 20 North America Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 21 North America Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 22 North America Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 23 North America Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 24 North America Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 25 North America Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 26 North America Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 27 North America Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 28 North America Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 29 North America Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 30 North America Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 31 North America Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 32 North America Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 33 North America Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 34 North America Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
- Table 35 Europe Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
- Table 36 Europe Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 37 Europe Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 38 Europe Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 39 Europe Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 40 Europe Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 41 Europe Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 42 Europe Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 43 Europe Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 44 Europe Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 45 Europe Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 46 Europe Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 47 Europe Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 48 Europe Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 49 Europe Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 50 Europe Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 51 Europe Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
- Table 52 Asia Pacific Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
- Table 53 Asia Pacific Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 54 Asia Pacific Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 55 Asia Pacific Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 56 Asia Pacific Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 57 Asia Pacific Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 58 Asia Pacific Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 59 Asia Pacific Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 60 Asia Pacific Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 61 Asia Pacific Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 62 Asia Pacific Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 63 Asia Pacific Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 64 Asia Pacific Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 65 Asia Pacific Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 66 Asia Pacific Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 67 Asia Pacific Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 68 Asia Pacific Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
- Table 69 South America Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
- Table 70 South America Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 71 South America Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 72 South America Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 73 South America Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 74 South America Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 75 South America Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 76 South America Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 77 South America Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 78 South America Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 79 South America Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 80 South America Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 81 South America Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 82 South America Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 83 South America Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 84 South America Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 85 South America Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
- Table 86 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Country (2022-2030) ($MN)
- Table 87 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Form (2022-2030) ($MN)
- Table 88 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Powder (2022-2030) ($MN)
- Table 89 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Capsules (2022-2030) ($MN)
- Table 90 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Soft Chews (2022-2030) ($MN)
- Table 91 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Liquid (2022-2030) ($MN)
- Table 92 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Functionality (2022-2030) ($MN)
- Table 93 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Immunity Booster (2022-2030) ($MN)
- Table 94 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Gut Health (2022-2030) ($MN)
- Table 95 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Allergy Support (2022-2030) ($MN)
- Table 96 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
- Table 97 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Other Functionalities (2022-2030) ($MN)
- Table 98 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Sales Channel (2022-2030) ($MN)
- Table 99 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Ecommerce (2022-2030) ($MN)
- Table 100 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Supermarket (2022-2030) ($MN)
- Table 101 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Pet Food Shops (2022-2030) ($MN)
- Table 102 Middle East & Africa Pet Probiotics Supplements Market Outlook, By Veterinary Clinics (2022-2030) ($MN)
