PUBLISHER: IMARC | PRODUCT CODE: 1541747
PUBLISHER: IMARC | PRODUCT CODE: 1541747
Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2024-2032
The global flatbread market size reached US$ 45.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.14% during 2024-2032. The rising health consciousness, emerging popularity of ethnic foods, growing product innovations, and the increasing awareness of global cuisines are primarily driving the market's growth.
Flatbread Market Analysis:
Major Market Drivers: The shifting inclination toward a healthy diet, owing to the increasing health consciousness amongst consumers and the growing awareness regarding the high nutritional value of flatbread, is majorly driving the market growth. Additionally, the rising consumption of ready-to-eat (RTE) items, such as flatbread, due to hectic lifestyles and busy working schedules, is acting as another growth-inducing factor.
Key Market Trends: The extensive usage of effective packaging and sorbates and benzoates as standard preservatives by manufacturers to inhibit yeast, water activity, and moisture for extending the shelf life of flatbread is supporting the market growth. Moreover, significant technological advancements, such as the employment of new refrigeration solutions and modern bread-baking concepts, are propelling the market growth.
Competitive Landscape: Some of the prominent flatbread market companies include Atoria's Family Bakery, Evron Foods Ltd., Gruma S.A.B. de C.V., Klosterman Baking Company, Kontos Foods Inc., La Brea Bakery (Aryzta AG), Ole Mexican Foods Inc., Signature Flatbreads Ltd, and Tyson Foods Inc., among many others.
Geographical Trends: According to the flatbread market dynamics, flatbreads are popular in North America due to the multicultural population and increasing interest in diverse cuisines, including Mediterranean, Middle Eastern, and Indian. Moreover, flatbreads like pita, focaccia, and lavash are traditional in various European cuisines. Their popularity in local and regional diets drives demand.
Challenges and Opportunities: High competition among key players and fluctuating prices of raw materials are hampering the market's growth. However, introducing new flavors, ingredients, and ethnic varieties can capture consumer interest and differentiate products in a crowded market.
Flatbread Market Trends:
Rising Demand for Healthy Foods
Consumers are increasingly looking for convenient meal options. For instance, according to IMARC, the global convenience food market size reached US$ 484.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 782.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.47% during 2024-2032. Flatbreads are often perceived as healthier alternatives to traditional bread due to their typically lower fat content and simpler ingredient lists. These factors are expected to propel the flatbread market in the coming years.
Growing Popularity of Plant-Based Ingredients
As more consumers adopt vegan and plant-based diets, there is a rising demand for flatbreads made without animal products. For instance, according to a poll conducted by Rakuten Insight in February 2024, more than 48% of Indian respondents indicated they had consumed plant-based food products due to worries about animal welfare in food production. Furthermore, around 46% choose to pursue a vegetarian or vegan diet. This has led manufacturers to develop flatbreads that use plant-based ingredients, appealing to this growing demographic. These factors further positively influence the flatbread market forecast.
Product Innovations
There is a rising demand for whole grain and high-fiber flatbreads due to their perceived health benefits. Various manufacturers are launching low-calorie and high-fiber flatbreads. For instance, in January 2023, Flagship Food Group introduced Carb Cutting tortillas under the labels La Tortilla Factory and Tortilla King. The new tortilla range consists of a zero-carb tortilla, a 4-gram net-carb flour tortilla, and a 4-gram net-carb whole wheat tortilla. These products appeal to health-conscious consumers who are looking for more nutritious alternatives to traditional flatbreads, thereby boosting the flatbread market revenue.
Global Flatbread Industry Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global flatbread market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
Tortilla
Naan
Pita
Focaccia
Fry Bread
Others
The report has provided a detailed breakup and analysis of the flatbread market based on the product type. This includes tortilla, naan, pita, focaccia, fry bread, and others. According to the report.
According to the flatbread market outlook, tortillas are highly versatile and used in a variety of dishes, such as wraps, tacos, quesadillas, and burritos, making them a staple in many households and food service establishments. Moreover, as Indian cuisine gains popularity worldwide, naan, a traditional Indian flatbread, is increasingly being featured on menus in both ethnic and mainstream restaurants. Apart from this, pita bread is commonly used for sandwiches, wraps, and as a base for various dips and spreads, such as hummus and tzatziki. Furthermore, focaccia's artisanal nature and its association with gourmet dining boost its demand, particularly in upscale restaurants and bakeries.
Breakup by Distribution Channel:
Business-to-Business
Business-to-Consumer
Hypermarkets and Supermarkets
Specialty and Convenience Stores
Bakeries
Online Stores
The report has provided a detailed breakup and analysis of the flatbread market based on the distribution channel. This includes business-to-business, and business-to-consumer (hypermarkets and supermarkets, specialty and convenience stores, bakeries, and online stores).
According to the flatbread market overview, various business-to-business distribution channels, including restaurants, cafes, and fast-casual dining establishments, often use flatbreads in a variety of dishes, such as wraps, pizzas, and sandwiches. They look for bulk suppliers who can provide consistent quality and reliable delivery. Moreover, consumers purchase flatbread from supermarkets and grocery stores. The variety available-ranging from traditional options like pita and naan to artisanal and health-oriented varieties-drives consumer interest, further propelling the demand from business to consumer establishments.
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
According to the flatbread market statistics, there is significant demand for a variety of flatbreads including tortillas, pita, and naan in North America. Tortillas are particularly popular due to the prevalence of Mexican and Tex-Mex cuisines. Moreover, European countries have a strong tradition of consuming various types of flatbreads. In Mediterranean countries flatbreads, such as pita and focaccia, are staples. Central and Eastern Europe also have rich traditions of flatbread. Apart from this, flatbread is a dietary staple in many Middle East and African countries. Products like pita, lavash, and khubz are integral to daily meals. The region has a high consumption rate of these products.
Competitive Landscape:
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:
Atoria's Family Bakery
Evron Foods Ltd.
Gruma S.A.B. de C.V.
Klosterman Baking Company
Kontos Foods Inc.
La Brea Bakery (Aryzta AG)
Ole Mexican Foods Inc.
Signature Flatbreads Ltd
Tyson Foods Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Flatbread Market Recent Developments:
May 2024: Baked Earth Bakery introduced its original garlic and coriander naan bites to supermarket giant Asda. They are suitable for vegans and cook in the oven for two to three minutes or under the grill for one to two minutes. They are also ideal for home freezing.
March 2024: King Arthur Baking Company unveiled its newest line of premium mixes, Savory Bread Mix Kits. These mix kits provide a unique baking experience for bakers of all skill levels, with flexible options including Crisp & Airy Focaccia, and Perfectly Tender Flatbread.
January 2024: Cracker manufacturer Partners, A Tasteful Choice Co. introduced a range of sourdough flatbread crackers. The crackers are available in three varieties: sea salt, rosemary, and garlic herb. They are produced from vegan, all-natural, non-GMO Project-verified ingredients.
Key Questions Answered in This Report:
- How has the global flatbread market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global flatbread market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global flatbread market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Flatbread Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Tortilla
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Naan
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Pita
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Focaccia
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Fry Bread
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Distribution Channel
- 7.1 Business-to-Business
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Business-to-Consumer
- 7.2.1 Market Trends
- 7.2.2 Key Segment
- 7.2.2.1 Hypermarkets and Supermarkets
- 7.2.2.2 Specialty and Convenience Stores
- 7.2.2.3 Bakeries
- 7.2.2.4 Online Stores
- 7.2.3 Market Forecast
8 Market Breakup by Region
- 8.1 North America
- 8.1.1 United States
- 8.1.1.1 Market Trends
- 8.1.1.2 Market Forecast
- 8.1.2 Canada
- 8.1.2.1 Market Trends
- 8.1.2.2 Market Forecast
- 8.1.1 United States
- 8.2 Asia-Pacific
- 8.2.1 China
- 8.2.1.1 Market Trends
- 8.2.1.2 Market Forecast
- 8.2.2 Japan
- 8.2.2.1 Market Trends
- 8.2.2.2 Market Forecast
- 8.2.3 India
- 8.2.3.1 Market Trends
- 8.2.3.2 Market Forecast
- 8.2.4 South Korea
- 8.2.4.1 Market Trends
- 8.2.4.2 Market Forecast
- 8.2.5 Australia
- 8.2.5.1 Market Trends
- 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
- 8.2.6.1 Market Trends
- 8.2.6.2 Market Forecast
- 8.2.7 Others
- 8.2.7.1 Market Trends
- 8.2.7.2 Market Forecast
- 8.2.1 China
- 8.3 Europe
- 8.3.1 Germany
- 8.3.1.1 Market Trends
- 8.3.1.2 Market Forecast
- 8.3.2 France
- 8.3.2.1 Market Trends
- 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
- 8.3.3.1 Market Trends
- 8.3.3.2 Market Forecast
- 8.3.4 Italy
- 8.3.4.1 Market Trends
- 8.3.4.2 Market Forecast
- 8.3.5 Spain
- 8.3.5.1 Market Trends
- 8.3.5.2 Market Forecast
- 8.3.6 Russia
- 8.3.6.1 Market Trends
- 8.3.6.2 Market Forecast
- 8.3.7 Others
- 8.3.7.1 Market Trends
- 8.3.7.2 Market Forecast
- 8.3.1 Germany
- 8.4 Latin America
- 8.4.1 Brazil
- 8.4.1.1 Market Trends
- 8.4.1.2 Market Forecast
- 8.4.2 Mexico
- 8.4.2.1 Market Trends
- 8.4.2.2 Market Forecast
- 8.4.3 Others
- 8.4.3.1 Market Trends
- 8.4.3.2 Market Forecast
- 8.4.1 Brazil
- 8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast
9 SWOT Analysis
- 9.1 Overview
- 9.2 Strengths
- 9.3 Weaknesses
- 9.4 Opportunities
- 9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
- 11.1 Overview
- 11.2 Bargaining Power of Buyers
- 11.3 Bargaining Power of Suppliers
- 11.4 Degree of Competition
- 11.5 Threat of New Entrants
- 11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
- 13.1 Market Structure
- 13.2 Key Players
- 13.3 Profiles of Key Players
- 13.3.1 Atoria's Family Bakery
- 13.3.1.1 Company Overview
- 13.3.1.2 Product Portfolio
- 13.3.2 Evron Foods Ltd.
- 13.3.2.1 Company Overview
- 13.3.2.2 Product Portfolio
- 13.3.3 Gruma S.A.B. de C.V.
- 13.3.3.1 Company Overview
- 13.3.3.2 Product Portfolio
- 13.3.4 Klosterman Baking Company
- 13.3.4.1 Company Overview
- 13.3.4.2 Product Portfolio
- 13.3.5 Kontos Foods Inc.
- 13.3.5.1 Company Overview
- 13.3.5.2 Product Portfolio
- 13.3.6 La Brea Bakery (Aryzta AG)
- 13.3.6.1 Company Overview
- 13.3.6.2 Product Portfolio
- 13.3.7 Ole Mexican Foods Inc.
- 13.3.7.1 Company Overview
- 13.3.7.2 Product Portfolio
- 13.3.8 Signature Flatbreads Ltd
- 13.3.8.1 Company Overview
- 13.3.8.2 Product Portfolio
- 13.3.9 Tyson Foods Inc.
- 13.3.9.1 Company Overview
- 13.3.9.2 Product Portfolio
- 13.3.9.3 Financials
- 13.3.9.4 SWOT Analysis
- 13.3.1 Atoria's Family Bakery
List of Figures
- Figure 1: Global: Flatbread Market: Major Drivers and Challenges
- Figure 2: Global: Flatbread Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Flatbread Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: Flatbread Market: Breakup by Product Type (in %), 2023
- Figure 5: Global: Flatbread Market: Breakup by Distribution Channel (in %), 2023
- Figure 6: Global: Flatbread Market: Breakup by Region (in %), 2023
- Figure 7: Global: Flatbread (Tortilla) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 8: Global: Flatbread (Tortilla) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 9: Global: Flatbread (Naan) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: Global: Flatbread (Naan) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: Global: Flatbread (Pita) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: Flatbread (Pita) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: Flatbread (Focaccia) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: Flatbread (Focaccia) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: Flatbread (Fry Bread) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: Flatbread (Fry Bread) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: Flatbread (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: Flatbread (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: Flatbread (Business-to-Business) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: Flatbread (Business-to-Business) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: Flatbread (Business-to-Consumer) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: Global: Flatbread (Business-to-Consumer) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: North America: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: North America: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: United States: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: United States: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: Canada: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: Canada: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: Asia-Pacific: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: Asia-Pacific: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: China: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: China: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: Japan: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: Japan: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: India: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: India: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: South Korea: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: South Korea: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: Australia: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: Australia: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: Indonesia: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: Indonesia: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Others: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Others: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: Europe: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 46: Europe: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 47: Germany: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 48: Germany: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 49: France: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 50: France: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: United Kingdom: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: United Kingdom: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: Italy: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: Italy: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Spain: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Spain: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: Russia: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: Russia: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: Others: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 60: Others: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 61: Latin America: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 62: Latin America: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 63: Brazil: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 64: Brazil: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 65: Mexico: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 66: Mexico: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 67: Others: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 68: Others: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 69: Middle East and Africa: Flatbread Market: Sales Value (in Million US$), 2018 & 2023
- Figure 70: Middle East and Africa: Flatbread Market: Breakup by Country (in %), 2023
- Figure 71: Middle East and Africa: Flatbread Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 72: Global: Flatbread Industry: SWOT Analysis
- Figure 73: Global: Flatbread Industry: Value Chain Analysis
- Figure 74: Global: Flatbread Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Flatbread Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Flatbread Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
- Table 3: Global: Flatbread Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
- Table 4: Global: Flatbread Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 5: Global: Flatbread Market: Competitive Structure
- Table 6: Global: Flatbread Market: Key Players
