Global Flatbread Market - 2023-2030

Overview

Global Flatbread Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 70.7 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.

Flatbread is used as a staple food in various regions of the world. The increasing adoption of a healthy diet is improving the demand for flatbread due to its high nutritional benefits. Flatbread is used in various food applications including pizza and sandwiches. Rising demand for these convenient foods also improves the launch of new products. In October 2020, Panera Bread, an American chain store of bakery-cafe fast-casual restaurants, announced the launch of a new product line offering flatbread pizzas.

The new developments in the production and processing of flatbread are positively driving the market growth. For instance, in June 2021, Muhlenchemie, a flour treatment specialist, developed a toolkit for flatbread. A new series of enzyme systems was developed that improve flours for baking flatbreads. Various type of improvers that help in the preparation of better quality flatbread is present in the toolkit.

Increasing demand for clean-label products is improving the launch of clean-labelled flatbreads. For instance, in September 2022, Daiya, a Canadian plant-based food industry announced the launch of its first-ever plant-based and allergen-friendly flatbread. The tasty and convenient plant-based product is available in three different flavours including mushroom, caramelized onion and fig, meatless Italian sausage style crumbles, roasted pepper and kale and tomato, sunflower seed pesto and arugula.

Scope

Metrics Details

• CAGR 6.2%

• Size Available for Years 2021-2030

• Forecast Period 2023-2030

• Data Availability Value (US$)

• Segments Covered Product, Type, Distribution Channel, Application and Region

• Regions Covered North America, Europe, Asia-Pacific, South America, and Middle East & Africa

• Fastest Growing Region Asia-Pacific

• Largest Region North America

Report Insights Covered Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter's Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights.

Dynamics

New Launch of Healthy and Flavorful Flatbreads

Flatbreads are widely used in various applications to prepare ready-to-eat food products such as pizza and sandwiches. Consumers are widely appreciating the new and innovative flatbread launches for their use in quick meal preparations. With the increased consumer craving for healthy and tasty products, manufacturers are introducing flatbreads with healthy ingredients in numerous flavours to meet the consumer demand.

In June 2022, Kontos, announced the launch of the first flavoured variety - garlic - in its Greek Lifestyle brand of flatbreads, with reduced carbs and improved protein content. The company also introduced Rustics Collection, an oval-shaped naan flatbread with two flavours, tandoori naan, tandoori garlic naan and pizza crust.

In May 2023, Geeta's, an Indian food brand, expanded its product offering with the launch of a new range of Roti Flatbreads. The new soft and flexible Roti Flatbreads, are ready to eat or can be heated and are presented in two flavour varieties, such as sweet onion and paprika and five seeds.

Increasing Demand for Convenience Food Products

Hectic lifestyles and the busy schedules of the global population are increasing the demand for convenient and quick meals. Flatbreads are used as major products in the preparation of various quick meals. With the increasing demand for quick and convenient food, product manufacturers are launching new products into the market to satisfy the rising demand among end-users.

In July 2022, Dina Foods, a Mediterranean foods supplier, expanded its flatbread range with the introduction of new products including Tannour flatbread. The product is baked in an authentic stone oven for a light and delicate texture. The product is being used as a quick meal alongside curries or tagines at the household level and food service sectors.

In June 2023, Rich Products, a global, family-owned food service company announced the launch of Cheesy Pull Apart Flatbread. The flatbread is topped with mozzarella, cheddar and others and sprinkled with Italian herbs. The product is gaining popularity in various food services and restaurants due to its labour and time-saving nature. Quick-service restaurants and convenience store operators are actively buying this product, increasing the market sales.

High Competition

The flatbread market is a highly competitive market with the presence of numerous market players on a global basis. In addition to the large scale of excisting market players, many new players are entering the market. The presence of large competitors decreases the individual market sales of the companies.

To sustain in the highly competitive market, there is a continuous R&D taking place among the major markets to release better and improved products to attract more consumers. The launch of innovative and healthy products such as multigrain, low carbs and gluten-free flatbreads is resulting in an increase in the final product. The high cost can decrease the market demand among price sensitive consumers, hindering market growth.

Segment Analysis

The global flatbread market is segmented based on product, type, distribution channel, application and region.

Increasing Prevalence of Gluten Intolerance

The global flatbread market is segmented based on type into gluten flatbread and gluten-free flatbread. The increasing gluten intolerance cases worldwide are increasing the demand for gluten-free flatbreads. According to the Celiac Disease Foundation 2023, it is estimated that celiac disease affects 1 in 100 people worldwide. The increasing prevalence of gluten allergy is driving the demand for gluten-free products, including flatbreads.

The new product launches boost the segment growth. For instance, in January 2023, Nairn's, a preserved bakery goods manufacturer, announced the launch of Gluten-Free Sourdough Flatbread. The product is made with gluten-free wholegrain oats. These flatbreads are high in fibre and free from artificial additives making it a healthier option.

Geographical Penetration

Increased Demand for Convenient Food Products

North America dominated the global flatbread market. Developed countries such as U.S. and Canada have an increased demand for the fast-food industry with high consumption rates. Busy lifestyles and tight schedules in this region result in high demand for convenient food that is ready-to-eat. The region has a high demand for pizza, sandwiches and other food products that use flatbread in their preparations.

The increased demand for these products positively helped in the launch of flatbreads featuring the highly demanded flavors of the product. In February 2023, Tim Hortons, a Canadian multinational coffeehouse and restaurant chain, announced the launch of a new Flatbread Pizza in Calgary with various flavors including Pepperoni, Cheese, and Chicken Parmesan.

The presence of major market players strengthens the regional market growth. Further, the new product launches positively drive market growth. For instance, in September 2020, American Flatbread, announced Meatless Evolution, the launch of a New Line of Plant-Based Pizzas. The product offerings include plant-based pizza products with both traditional and non-dairy cheese options made with organic wheat, pea protein and other ingredients.

Competitive Landscape

The major global players in the market include: Tyson Foods Inc., Gruma, S.A.B. De C.V., Ole Mexican Foods Inc., Atoria's Family Bakery, Evron Foods Ltd., Klosterman Baking Company, Kontos Foods Inc., Signature Flatbreads Ltd, American Flatbread Company and Stonefire.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic moderately impacted the global flatbread market. The pandemic created challenges for manufacturers in sourcing the raw materials required to produce flatbreads. There was a temporary halt in the processing units due to a reduced workforce and limited material availability.

The disruptions in the distribution channels negatively impacted the market growth due to the reduced reach of product supply to the end-user. In addition, the strict government regulations resulted in the shutdown of multiple food service sectors and restaurants that use high quantities of flatbreads, badly impacting the market growth.

The flatbread has a greater advantage of better shelf-life compared to conventional bread products and can be widely used in the preparation of quick and easy meals. During the pandemic, the shutdown of food outlets increased the food preparations at the household level. The demand for flatbread from the household sector positively impacted the market growth.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including food and food service sectors. The interrupted supply chain activities and distribution channels due to war conditions created a huge impact on the demand-supply chain conditions, creating challenges in sourcing the raw materials and distributing the final product to the end-users. The war created import and export trade disruptions, resulting in economic disturbances.

By Product

• Tortilla
• Naan
• Pita
• Focaccia
• Fry bread
• Others

By Type

• Gluten Flatbread
• Gluten-Free Flatbread

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Bakeries
• E-commerce

By Application

• Pizza
• Sandwich
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In September 2023, Deli Kitchen, the innovative bakery brand of Signature Flatbreads, a global leader in flatbread production, announced the expansion of its product offering with the launch of new products into the market. The new offering includes Deli Kitchen Garlic Tear & Share Flatbread and Deli Kitchen Indian Spiced Wraps.
• In May 2023, Gregg's plc, a British bakery chain announced the launch of a new range of flatbreads with various flavours. The launch includes product offerings such as Chicken Shawarma Flatbread, Mexican Chicken Flatbread and Vegan Tandoori Flatbread.
• In May 2022, Squeaky Bean, announced the launch of two new ready-to-eat flatbreads including Jerk Chicken Style Folded Flatbread and Madras Chicken Style Folded Flatbread.

Why Purchase the Report?

• To visualize the global flatbread market segmentation based on product, type, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of flatbread market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global flatbread market report would provide approximately 69 tables, 64 figures and 230 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies