Flatbread Market Size and Forecast 2021 - 2031, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Distribution Channel, and Geography

List of Tables

The flatbread market size is valued at US$ 35.86 billion in 2024 and is projected to reach US$ 49.29 billion by 2031; it is estimated to register a CAGR of 4.7% from 2025 to 2031.

The demand for flatbreads is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise across various regions, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands. The major factors driving the growth of the flatbread market are the increasing popularity of ethnic cuisines and various strategic initiatives by key market players. Strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth globally. The rising preference for gluten-free products is also expected to fuel the market growth during the forecast period.

As consumers around the world are exploring different culinary approaches, the demand for diverse and ethnic food options is growing. With growing interest in Mediterranean, Middle Eastern, South Asian, and Latin American cuisines, ethnic flatbreads such as naan, pita, roti, and tortilla are becoming mainstream staples. This cultural exploration has expanded the range of flatbreads available in grocery stores and supermarkets, catering to a broader consumer base. Additionally, in regions experiencing significant demographic shifts, such as North America, the rising Hispanic population has notably contributed to the popularity of flatbreads. According to the Pew Research Center, the Hispanic population in the US grew by 26% from 2010 to 2022, which led to a more diverse marketplace where traditional ethnic flatbreads are available and embraced by wider demographics. Thus, the increasing multicultural population, coupled with initiatives by retailers, such as partnership, agreements, and collaborations, is contributing to the growing popularity of ethnic cuisines that include flatbreads.

Based on the distribution channel, the flatbread market is segmented into supermarkets and hypermarkets, convenience stores, bakeries, online retail, and others. Supermarkets & hypermarkets are large retail establishments that offer a wide range of products, including groceries, food and beverages, and other household goods. Also, products from different brands are available at reasonable prices in these stores, allowing consumers to quickly shop and find the right product. Manufacturers of flatbreads usually prefer to sell their products through supermarkets & hypermarkets owing to their heavy customer base. In addition, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Many supermarkets and hypermarkets have modern storage facilities to ensure ideal storage conditions for perishable items. Thus, flatbread manufacturers prefer selling their products through supermarkets & hypermarkets. Increasing urbanization, competitive pricing, and a rising working-class population boost the popularity of supermarkets & hypermarkets.

A few players operating in the flatbread market include Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Ole Mexican Foods Inc, General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, Toufayan Bakeries, and among others. Players operating in the flatbread market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.

The overall flatbread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the flatbread market.

Product Code: TIPRE00007763

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. Global Flatbread Market Landscape

4.1 Overview
4.2 Ecosystem Analysis
- 4.2.1 Raw Material Suppliers
- 4.2.2 Manufacturers
- 4.2.3 Distributors/Suppliers
- 4.2.4 Distribution Channels
- 4.2.5 List of Vendors in the Value Chain
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Competitive Rivalry
- 4.3.5 Threat of Substitutes

5. Global Flatbread Market - Key Market Dynamics

5.1 Global Flatbread Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Increasing Popularity of Ethnic Cuisines
- 5.2.2 Strategic Initiatives by Key Market Players
5.3 Market Restraints
- 5.3.1 Increasing Instances of Product Recalls
5.4 Market Opportunities
- 5.4.1 Expansion of E-Commerce Sector
5.5 Future Trends
- 5.5.1 Rising Preferences for Gluten-Free Products
5.6 Impact of Drivers and Restraints:

6. Global Flatbread Market - Global Market Analysis

6.1 Global Flatbread Market Revenue (US$ Million), 2021-2031
6.2 Global Flatbread Market Forecast Analysis

7. Global Flatbread Market Analysis - by Type

7.1 Tortilla
- 7.1.1 Overview
- 7.1.2 Tortilla: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Pita
- 7.2.1 Overview
- 7.2.2 Pita: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Naan
- 7.3.1 Overview
- 7.3.2 Naan: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)

8. Global Flatbread Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Convenience Stores
- 8.2.1 Overview
- 8.2.2 Convenience Stores: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Bakeries
- 8.3.1 Overview
- 8.3.2 Bakeries: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Online Retail
- 8.4.1 Overview
- 8.4.2 Online Retail: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)

9. Global Flatbread Market - Geographical Analysis

9.1 Overview
9.2 North America
- 9.2.1 North America Flatbread Market Overview
- 9.2.2 North America: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
- 9.2.3 North America: Flatbread Market Breakdown, by Type
  - 9.2.3.1 North America: Flatbread Market - Revenue and Forecast Analysis - by Type
- 9.2.4 North America: Flatbread Market Breakdown, by Distribution Channel
  - 9.2.4.1 North America: Flatbread Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.2.5 North America: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.2.5.1 North America: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.2.5.2 United States: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.2.5.2.1 United States: Flatbread Market Breakdown, by Type
    - 9.2.5.2.2 United States: Flatbread Market Breakdown, by Distribution Channel
  - 9.2.5.3 Canada: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.2.5.3.1 Canada: Flatbread Market Breakdown, by Type
    - 9.2.5.3.2 Canada: Flatbread Market Breakdown, by Distribution Channel
  - 9.2.5.4 Mexico: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.2.5.4.1 Mexico: Flatbread Market Breakdown, by Type
    - 9.2.5.4.2 Mexico: Flatbread Market Breakdown, by Distribution Channel
9.3 Europe
- 9.3.1 Europe Flatbread Market Overview
- 9.3.2 Europe: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
- 9.3.3 Europe: Flatbread Market Breakdown, by Type
  - 9.3.3.1 Europe: Flatbread Market - Revenue and Forecast Analysis - by Type
- 9.3.4 Europe: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.4.1 Europe: Flatbread Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.3.5 Europe: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.3.5.1 Europe: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.3.5.2 Germany: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.2.1 Germany: Flatbread Market Breakdown, by Type
    - 9.3.5.2.2 Germany: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.5.3 France: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.3.1 France: Flatbread Market Breakdown, by Type
    - 9.3.5.3.2 France: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.5.4 Italy: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.4.1 Italy: Flatbread Market Breakdown, by Type
    - 9.3.5.4.2 Italy: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.5.5 United Kingdom: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.5.1 United Kingdom: Flatbread Market Breakdown, by Type
    - 9.3.5.5.2 United Kingdom: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.5.6 Spain: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.6.1 Spain: Flatbread Market Breakdown, by Type
    - 9.3.5.6.2 Spain: Flatbread Market Breakdown, by Distribution Channel
  - 9.3.5.7 Rest of Europe: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.3.5.7.1 Rest of Europe: Flatbread Market Breakdown, by Type
    - 9.3.5.7.2 Rest of Europe: Flatbread Market Breakdown, by Distribution Channel
9.4 Asia Pacific
- 9.4.1 Asia Pacific Flatbread Market Overview
- 9.4.2 Asia Pacific: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
- 9.4.3 Asia Pacific: Flatbread Market Breakdown, by Type
  - 9.4.3.1 Asia Pacific: Flatbread Market - Revenue and Forecast Analysis - by Type
- 9.4.4 Asia Pacific: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.4.1 Asia Pacific: Flatbread Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.4.5 Asia Pacific: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.4.5.1 Asia Pacific: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.4.5.2 Australia: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.2.1 Australia: Flatbread Market Breakdown, by Type
    - 9.4.5.2.2 Australia: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.5.3 China: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.3.1 China: Flatbread Market Breakdown, by Type
    - 9.4.5.3.2 China: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.5.4 India: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.4.1 India: Flatbread Market Breakdown, by Type
    - 9.4.5.4.2 India: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.5.5 Japan: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.5.1 Japan: Flatbread Market Breakdown, by Type
    - 9.4.5.5.2 Japan: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.5.6 South Korea: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.6.1 South Korea: Flatbread Market Breakdown, by Type
    - 9.4.5.6.2 South Korea: Flatbread Market Breakdown, by Distribution Channel
  - 9.4.5.7 Rest of APAC: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.4.5.7.1 Rest of APAC: Flatbread Market Breakdown, by Type
    - 9.4.5.7.2 Rest of APAC: Flatbread Market Breakdown, by Distribution Channel
9.5 Middle East and Africa
- 9.5.1 Middle East and Africa Flatbread Market Overview
- 9.5.2 Middle East and Africa: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
- 9.5.3 Middle East and Africa: Flatbread Market Breakdown, by Type
  - 9.5.3.1 Middle East and Africa: Flatbread Market - Revenue and Forecast Analysis - by Type
- 9.5.4 Middle East and Africa: Flatbread Market Breakdown, by Distribution Channel
  - 9.5.4.1 Middle East and Africa: Flatbread Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.5.5 Middle East and Africa: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.5.5.1 Middle East and Africa: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.5.5.2 South Africa: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.5.5.2.1 South Africa: Flatbread Market Breakdown, by Type
    - 9.5.5.2.2 South Africa: Flatbread Market Breakdown, by Distribution Channel
  - 9.5.5.3 Saudi Arabia: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.5.5.3.1 Saudi Arabia: Flatbread Market Breakdown, by Type
    - 9.5.5.3.2 Saudi Arabia: Flatbread Market Breakdown, by Distribution Channel
  - 9.5.5.4 United Arab Emirates: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.5.5.4.1 United Arab Emirates: Flatbread Market Breakdown, by Type
    - 9.5.5.4.2 United Arab Emirates: Flatbread Market Breakdown, by Distribution Channel
  - 9.5.5.5 Rest of Middle East and Africa: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.5.5.5.1 Rest of Middle East and Africa: Flatbread Market Breakdown, by Type
    - 9.5.5.5.2 Rest of Middle East and Africa: Flatbread Market Breakdown, by Distribution Channel
9.6 South and Central America
- 9.6.1 South and Central America Flatbread Market Overview
- 9.6.2 South and Central America: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
- 9.6.3 South and Central America: Flatbread Market Breakdown, by Type
  - 9.6.3.1 South and Central America: Flatbread Market - Revenue and Forecast Analysis - by Type
- 9.6.4 South and Central America: Flatbread Market Breakdown, by Distribution Channel
  - 9.6.4.1 South and Central America: Flatbread Market - Revenue and Forecast Analysis - by Distribution Channel
- 9.6.5 South and Central America: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.6.5.1 South and Central America: Flatbread Market - Revenue and Forecast Analysis - by Country
  - 9.6.5.2 Brazil: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.6.5.2.1 Brazil: Flatbread Market Breakdown, by Type
    - 9.6.5.2.2 Brazil: Flatbread Market Breakdown, by Distribution Channel
  - 9.6.5.3 Argentina: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.6.5.3.1 Argentina: Flatbread Market Breakdown, by Type
    - 9.6.5.3.2 Argentina: Flatbread Market Breakdown, by Distribution Channel
  - 9.6.5.4 Rest of South and Central America: Flatbread Market - Revenue and Forecast to 2031 (US$ Million)
    - 9.6.5.4.1 Rest of South and Central America: Flatbread Market Breakdown, by Type
    - 9.6.5.4.2 Rest of South and Central America: Flatbread Market Breakdown, by Distribution Channel

10. Competitive Landscape

10.1 Company Positioning and Concentration
10.2 Heat Map Analysis by Key Players

11. Global Flatbread Market Industry Landscape

11.1 Overview
11.2 New Product Launches
11.3 Expansion

12. Company Profiles

12.1 Kontos Foods
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 GRUMA SAB de CV
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 FGF Brands Inc
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Joseph's Bakery
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Ole Mexican Foods Inc.
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 General Mills Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Goya Foods Inc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Mi Rancho
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Leighton Foods AS
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Toufayan Bakeries
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners