PUBLISHER: Grand View Research | PRODUCT CODE: 1530063
PUBLISHER: Grand View Research | PRODUCT CODE: 1530063
The global sorghum market size is expected to reach USD 31.77 billion by 2030, and expanding at a CAGR of 5.4% from 2024 to 2030 according to a new report by Grand View Research, Inc. Sorghum's gluten-free nature and rich nutritional values align with health-conscious consumer trends, fostering increased demand for sorghum-based products. Its versatility, finding applications in staple foods, livestock feed, ethanol production, and various industries, contributes to a broadening market. Business-to-business (B2B) dominance, climate resilience, continuous innovation in seed technology, government support, and its role in addressing food security needs further drive the expansion.
The increased demand for sorghum-based products is closely linked to the growing trend of health-conscious consumer behavior, particularly a surge in interest in gluten-free alternatives. Sorghum is a naturally gluten-free grain, making it a suitable choice for individuals who follow gluten-free diets due to celiac disease, or gluten sensitivity, or those who simply prefer to reduce gluten intake for health reasons. Sorghum offers several nutritional benefits that contribute to its popularity in the health-conscious market. It is a good source of essential nutrients such as fiber, protein, vitamins, and minerals. Additionally, sorghum has antioxidant properties, which are beneficial for overall health and well-being.
As consumers increasingly prioritize health and nutrition, there is an increased awareness of the potential drawbacks associated with gluten-containing grains for certain individuals. This has led to a surge in demand for alternative grains like sorghum, not only among those with specific dietary restrictions but also among a broader consumer base looking for diverse and nutritious food options. Food manufacturers and producers have responded to this trend by incorporating sorghum into a variety of products, ranging from gluten-free flour and baking mixes to cereals, snacks, and other processed foods. The versatility of sorghum in culinary applications has further fueled its adoption in the food industry, meeting the needs of consumers who seek both gluten-free options and nutritionally rich alternatives.
For instance, in March 2023, Mars, Inc.'s Seeds of Change brand launched a new Super Grains line, expanding its rice- and grain-based meal offerings. This includes the "Indian Style" flavor, featuring sorghum, quinoa, and finer millet. With the commitment to make ancient grains like sorghum more accessible and convenient, this initiative aligns with the broader trend of incorporating diverse and nutritious grains into mainstream diets.
Furthermore, advancements in seed technology have played a crucial role in enhancing the characteristics of sorghum varieties, leading to increased production. Ongoing research and development efforts in this field have focused on incorporating desirable traits into sorghum seeds, thereby addressing challenges and optimizing yields.
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