PUBLISHER: Grand View Research | PRODUCT CODE: 1529607
PUBLISHER: Grand View Research | PRODUCT CODE: 1529607
MEA Healthcare CRM Market Size, Share & Trends Analysis Report By Functionality, By Deployment Mode (On-premise, Cloud/Web-based), By End Use, By Region, And Segment Forecasts, 2024 - 2030
MEA Healthcare CRM Market Size & Trends
The MEA healthcare CRM market size was estimated at USD 0.66 billion in 2023 and is expected to grow at a CAGR of 7.4% from 2024 to 2030. The rising adoption of digital health technologies, including electronic health records (EHRs), telemedicine, mobile, and the integration of artificial intelligence (AI) and machine learning (ML) in the healthcare sector to enhance operational efficiency and patient care is driving the market growth. In addition, the rising burden of chronic diseases in the region and the demand for structured data and automation in healthcare organizations is expected to fuel the market growth.
The market is anticipated to grow due to a rising need for organized data and automation within healthcare organizations. According to the African Union August 2023 insights, despite having 24% of the global disease burden in Africa, health spending by governments in Africa constitutes only about 1% of the region's total health expenditures. This disparity is largely attributed to the lack of precise data, fragmented manual data gathering, and the absence of a central electronic database.
The absence of database results in significant gaps in data collection and capture, potentially leading to underrepresentation of key population segments and biased digital health technologies. Consequently, data-driven interventions might be detrimental and skewed for specific populations. Addressing these challenges through the implementation of advanced CRM systems can facilitate more accurate and comprehensive data management, ultimately supporting equitable healthcare delivery and improving patient outcomes across the region.
The intensity of globalization, along with increasing competition and advancements in ICT, has compelled companies in developing countries to focus on CRM to maximize revenues. SMEs play a crucial role in this context and should be supported as agents of structural change, helping to reduce marginalization and achieve equitable income distribution. The rise in ICT usage and development has integrated Middle Eastern economies into the global competitive landscape.
According to a study Journal published in March 2021, client relation management spending in this region has reached to 10.7%, reflecting its importance as a customer-focused business strategy that seamlessly integrates sales, marketing, and customer care services to create and add value for both the company and its customers. The significance of CRM is evident in its ability to increase customer retention, predict future customer transactions, and provide a comprehensive overview of customer needs and requirements.
Furthermore, CRM has become a vital strategy for small companies in the Middle East, highlighting the necessity for more SMEs to implement CRM for effective business operations. CRM not only fosters high-performance strategies but also facilitates value-added, technical, and innovative mechanisms to gain a competitive edge.
The region's growing healthcare expenditure and the population's demand for improved medical services are accelerating the adoption of new technologies. CRM systems, in particular, are becoming essential for managing patient data, facilitating personalized care, and improving overall healthcare delivery efficiency. These systems support providers in delivering better patient outcomes and operational effectiveness, making them integral to the region's evolving healthcare landscape.
MEA Healthcare CRM Market Report Segmentation
This report forecasts revenue growth at regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the MEA healthcare CRM market report based on functionality, deployment mode, end use, and region:
- Functionality Outlook (Revenue, USD Million, 2018 - 2030)
- Customer Service and Support
- Digital Commerce
- Marketing
- Sales
- Cross -CRM
- Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
- On-premise Model
- Cloud/Web-based Model
- End use Outlook (Revenue, USD Million, 2018 - 2030)
- Healthcare Providers
- Healthcare Payers
- Life Sciences Industry
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- MEA
South Africa
Saudi Arabia
UAE
Kuwait
Rest of MEA
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Functionality
- 1.2.2. Deployment Mode
- 1.2.3. End Use
- 1.2.4. Regional scope
- 1.2.5. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased database
- 1.4.2. GVR's internal database
- 1.4.3. Secondary sources
- 1.4.4. Primary research
- 1.4.5. Details of primary research
- 1.4.5.1. Data for primary interviews in MEA
- 1.5. Information or Data Analysis
- 1.5.1. Data analysis models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Commodity flow analysis (Model 1)
- 1.7.2. Approach 1: Commodity flow approach
- 1.8. List of Secondary Sources
- 1.9. List of Primary Sources
- 1.10. Objectives
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.2.1. Functionality Outlook
- 2.2.2. Deployment Mode Outlook
- 2.2.3. End use Outlook
- 2.2.4. Regional Outlook
- 2.3. Competitive Insights
Chapter 3. MEA Healthcare CRM Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Integration of AI/ML in the healthcare industry
- 3.2.1.2. Demand for a better customer experience
- 3.2.2. Market restraint analysis
- 3.2.2.1. High implementation cost
- 3.2.2.2. Data Security risk
- 3.2.1. Market driver analysis
- 3.3. MEA Healthcare CRM Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's Five Forces
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Technological landscape
- 3.3.2.3. Economic landscape
- 3.3.1. Industry Analysis - Porter's Five Forces
- 3.4. COVID-19 Impact Analysis
Chapter 4. MEA Healthcare CRM Market: Functionality Estimates & Trend Analysis
- 4.1. MEA Healthcare CRM Market: Functionality Dashboard
- 4.2. MEA Healthcare CRM Market: Functionality Movement Analysis
- 4.3. MEA Healthcare CRM Market Size & Forecasts and Trend Analyses, 2018 to 2030
- 4.4. Customer Service and Support
- 4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5. Digital Commerce
- 4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.6. Marketing
- 4.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.7. Sales
- 4.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.8. Cross-CRM
- 4.8.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. MEA Healthcare CRM Market: Deployment Mode Estimates & Trend Analysis
- 5.1. MEA Healthcare CRM Market: Deployment Mode Dashboard
- 5.2. MEA Healthcare CRM Market: Deployment Mode Movement Analysis
- 5.3. MEA Healthcare CRM Market Size & Forecasts and Trend Analyses, 2018 to 2030
- 5.4. On-premise Model
- 5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5. Cloud/Web-based Model
- 5.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. MEA Healthcare CRM Market: End Use Estimates & Trend Analysis
- 6.1. MEA Healthcare CRM Market: End Use Dashboard
- 6.2. MEA Healthcare CRM Market: End Use Movement Analysis
- 6.3. MEA Healthcare CRM Market Size & Forecasts and Trend Analyses, 2018 to 2030
- 6.4. Healthcare Providers
- 6.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5. Healthcare Payers
- 6.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.6. Life Sciences Industry
- 6.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 7. Regional Estimates & Trend Analysis by Functionality, Deployment Mode, End Use
- 7.1. MEA Healthcare CRM Market: Regional Dashboard
- 7.2. MEA Healthcare CRM Market: Regional Movement Analysis
- 7.3. MEA Healthcare CRM Market Size & Forecasts and Trend Analyses by Functionality, Deployment Mode, End Use, 2018 to 2030
- 7.4. MEA
- 7.4.1. South Africa
- 7.4.1.1. Key country dynamics
- 7.4.1.2. Regulatory framework/reimbursement structure
- 7.4.1.3. Competitive scenario
- 7.4.1.4. South Africa market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.2. Saudi Arabia
- 7.4.2.1. Key country dynamics
- 7.4.2.2. Regulatory framework/reimbursement structure
- 7.4.2.3. Competitive scenario
- 7.4.2.4. Saudi Arabia market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.3. UAE
- 7.4.3.1. Key country dynamics
- 7.4.3.2. Regulatory framework/reimbursement structure
- 7.4.3.3. Competitive scenario
- 7.4.3.4. UAE market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.4. Kuwait
- 7.4.4.1. Key country dynamics
- 7.4.4.2. Regulatory framework/reimbursement structure
- 7.4.4.3. Competitive scenario
- 7.4.4.4. Kuwait market estimates and forecasts, 2018 - 2030 (USD Million)
- 7.4.1. South Africa
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company/Competition Categorization
- 8.3. Vendor Landscape
- 8.3.1. List of key distributors and channel partners
- 8.3.2. Key customers
- 8.3.3. Key company market share analysis, 2023
- 8.3.4. Microsoft
- 8.3.4.1. Company overview
- 8.3.4.2. Financial performance
- 8.3.4.3. Product benchmarking
- 8.3.4.4. Strategic initiatives
- 8.3.5. Cerner Corporation (Oracle)
- 8.3.5.1. Company overview
- 8.3.5.2. Financial performance
- 8.3.5.3. Product benchmarking
- 8.3.5.4. Strategic initiatives
- 8.3.6. IBM
- 8.3.6.1. Company overview
- 8.3.6.2. Financial performance
- 8.3.6.3. Product benchmarking
- 8.3.6.4. Strategic initiatives
- 8.3.7. SAP
- 8.3.7.1. Company overview
- 8.3.7.2. Financial performance
- 8.3.7.3. Product benchmarking
- 8.3.7.4. Strategic initiatives
- 8.3.8. Accenture
- 8.3.8.1. Company overview
- 8.3.8.2. Financial performance
- 8.3.8.3. Product benchmarking
- 8.3.8.4. Strategic initiatives
- 8.3.9. Zoho Corporation
- 8.3.9.1. Company overview
- 8.3.9.2. Financial performance
- 8.3.9.3. Product benchmarking
- 8.3.9.4. Strategic initiatives
- 8.3.10. hc1
- 8.3.10.1. Company overview
- 8.3.10.2. Financial performance
- 8.3.10.3. Product benchmarking
- 8.3.10.4. Strategic initiatives
- 8.3.11. LeadSquared
- 8.3.11.1. Company overview
- 8.3.11.2. Financial performance
- 8.3.11.3. Product benchmarking
- 8.3.11.4. Strategic initiatives
- 8.3.12. Salesforce
- 8.3.12.1. Company overview
- 8.3.12.2. Financial performance
- 8.3.12.3. Product benchmarking
- 8.3.12.4. Strategic initiatives
- 8.3.13. Veeva Systems
- 8.3.13.1. Company overview
- 8.3.13.2. Financial performance
- 8.3.13.3. Product benchmarking
- 8.3.13.4. Strategic initiatives
- 8.3.14. Talisma
- 8.3.14.1. Company overview
- 8.3.14.2. Financial performance
- 8.3.14.3. Product benchmarking
- 8.3.14.4. Strategic initiatives
- 8.3.15. Verint Systems Inc.
- 8.3.15.1. Company overview
- 8.3.15.2. Financial performance
- 8.3.15.3. Product benchmarking
- 8.3.15.4. Strategic initiatives
- 8.3.16. Creatio
- 8.3.16.1. Company overview
- 8.3.16.2. Financial performance
- 8.3.16.3. Product benchmarking
- 8.3.16.4. Strategic initiatives
List of Tables
- Table 1 List of abbreviations
- Table 2 MEA healthcare CRM market, by region, 2018 - 2030 (USD Million)
- Table 3 MEA healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 4 MEA healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 5 MEA healthcare CRM market, by end use, 2018 - 2030 (USD Million)
- Table 6 South Africa healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 7 South Africa healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 8 South Africa healthcare CRM market, by end use, 2018 - 2030 (USD Million)
- Table 9 Saudi Arabia healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 10 Saudi Arabia healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 11 Saudi Arabia healthcare CRM market, by end use, 2018 - 2030 (USD Million)
- Table 12 UAE healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 13 UAE healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 14 UAE healthcare CRM market, by end use, 2018 - 2030 (USD Million)
- Table 15 Kuwait healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 16 Kuwait healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 17 Kuwait healthcare CRM market, by end use, 2018 - 2030 (USD Million)
- Table 18 Rest of MEA healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
- Table 19 Rest of MEA healthcare CRM market, by deployment mode, 2018 - 2030 (USD Million)
- Table 20 Rest of MEA healthcare CRM market, by end use, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Market research process
- Fig. 2 Data triangulation techniques
- Fig. 3 Primary research pattern
- Fig. 4 Primary interviews in MEA
- Fig. 5 Market research approaches
- Fig. 6 Value-chain-based sizing & forecasting
- Fig. 7 QFD modeling for market share assessment
- Fig. 8 Market formulation & validation
- Fig. 9 MEA healthcare CRM market: market outlook
- Fig. 10 MEA healthcare CRM competitive insights
- Fig. 11 Parent market outlook
- Fig. 12 Related/ancillary market outlook
- Fig. 13 Penetration and growth prospect mapping
- Fig. 14 Industry value chain analysis
- Fig. 15 MEA healthcare CRM market driver impact
- Fig. 16 MEA healthcare CRM market restraint impact
- Fig. 17 MEA healthcare CRM market strategic initiatives analysis
- Fig. 18 MEA healthcare CRM market: Functionality movement analysis
- Fig. 19 MEA healthcare CRM market: Functionality outlook and key takeaways
- Fig. 20 Customer service and support market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Digital commerce market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Marketing market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 23 Sales market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 24 Cross-CRM market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 MEA healthcare CRM market: Deployment mode movement Analysis
- Fig. 26 MEA healthcare CRM market: Deployment mode outlook and key takeaways
- Fig. 27 On-premise model market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Cloud/web-based model market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 29 MEA healthcare CRM market: End use movement analysis
- Fig. 30 MEA healthcare CRM market: End use outlook and key takeaways
- Fig. 31 Healthcare providers market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Healthcare payers market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Life sciences industry market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 34 MEA healthcare CRM market: Regional movement analysis
- Fig. 35 MEA healthcare CRM market: Regional outlook and key takeaways
- Fig. 36 MEA healthcare CRM market share and leading players
- Fig. 37 MEA market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 38 South Africa
- Fig. 39 South Africa market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Saudi Arabia
- Fig. 41 Saudi Arabia market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 42 UAE
- Fig. 43 UAE market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 44 Kuwait
- Fig. 45 Kuwait market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 46 Market share of key market players - MEA healthcare CRM market
