Healthcare CRM Market - By Component, Type, Deployment Mode, Functionality, End-use

Description

Healthcare CRM Market size is estimated to witness 11.6% CAGR between 2024 and 2032 driven by increasing adoption of digital health solutions and electronic health records (EHRs). These systems are enabling healthcare providers to manage patient information more effectively, improve communication, and enhance patient engagement. For instance, in November 2022, Epic Systems launched its CRM platform, Cheers, to aid tailored patient outreach and meet the moment on healthcare consumerism. With the rise of telehealth and remote patient monitoring, CRM systems have further become essential in coordinating care, managing patient relationships, and ensuring continuity of care.

CRM systems help streamline administrative processes, reduce paperwork, and automate routine tasks, allowing healthcare providers to focus more on patient care. By providing insights into patient preferences and behavior, these systems are enabling healthcare providers to develop targeted marketing strategies, improve service delivery, and ultimately achieve better patient outcomes.

The healthcare CRM industry is divided into component, functionality, type, deployment mode, end-use and region.

Based on component, the market size from the service segment is poised to witness significant CAGR from 2024-2032 due to its robust role in providing essential support and expertise for the implementation, customization, and ongoing management of CRM solutions. Healthcare organizations require specialized services to integrate these systems with existing IT infrastructure. This is ensuring seamless data flow and interoperability with EHRs and other digital health tools.

In terms of end-use, the healthcare CRM industry from the healthcare payers segment will witness lucrative CAGR during the forecast period. These systems enable payers to manage member relationships more effectively, enhance customer service, and improve overall satisfaction. CRM solutions also provide healthcare payers with tools to streamline communication with members, handle inquiries efficiently, and manage claims processing more accurately.

Asia Pacific healthcare CRM market is expected to generate lucrative growth during 2024-2032. The rising prevalence of chronic diseases and the aging population are driving the need for more efficient patient management and personalized care in the region. Government initiatives and investments in healthcare IT infrastructure along with the growing focus on patient-centered care and the competitive healthcare landscape will further support the market expansion.

Product Code: 9552

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Integration of artificial intelligence (AI) /machine learning (ML) in the healthcare industry
  - 3.2.1.2 Demand for a better customer experience
  - 3.2.1.3 Growing focus on patient engagement
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 High implementation cost
  - 3.2.2.2 Concerns regarding data security
3.3 Growth potential analysis
3.4 Technological landscape
3.5 Regulatory landscape
3.6 Porter's analysis
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company matrix analysis
4.3 Company market share analysis
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Component, 2021 - 2032 ($ Mn, Units)

5.1 Key trends
5.2 Software
5.3 Services

Chapter 6 Market Estimates and Forecast, By Functionality, 2021 - 2032 ($ Mn)

6.1 Key trends
6.2 Customer service and support
6.3 Digital commerce
6.4 Marketing
6.5 Sales
6.6 Cross-CRM

Chapter 7 Market Estimates and Forecast, By Type, 2021 - 2032 ($ Mn)

7.1 Key trends
7.2 Operational CRM
7.3 Analytical CRM
7.4 Collaborative CRM

Chapter 8 Market Estimates and Forecast, By Deployment Mode, 2021 - 2032 ($ Mn)

8.1 Key trends
8.2 On-premise model
8.3 Cloud/web-based model

Chapter 9 Market Estimates and Forecast, By End-Use, 2021 - 2032 ($ Mn)

9.1 Key trends
9.2 Healthcare providers
- 9.2.1 Hospitals
- 9.2.2 Clinics
- 9.2.3 Ambulatory surgical centers
- 9.2.4 Diagnostic & imaging centers
- 9.2.5 Pharmacies
- 9.2.6 Other healthcare providers
9.3 Healthcare payers
- 9.3.1 Private payers
- 9.3.2 Public payers
9.4 Life sciences industry

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn, Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Spain
- 10.3.5 Italy
- 10.3.6 Netherlands
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 South Korea
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 Middle East and Africa
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of Middle East and Africa

Chapter 11 Company Profiles

11.1 Accenture plc
11.2 Actium Health
11.3 Alvaria
11.4 Cerner Corporation (Oracle Corporation)
11.5 Creatio
11.6 hc1
11.7 International Business Machines Corporation
11.8 Keona Health
11.9 LeadSquared
11.10 Microsoft Corporation
11.11 NICE
11.12 Salesforce, Inc.
11.13 SAP SE
11.14 Talisma
11.15 Veeva Systems Inc.
11.16 Verint Systems Inc.
11.17 Zoho Corporation Pvt. Ltd.
11.18 MediCRM.ai

Healthcare CRM Market - By Component, Type, Deployment Mode, Functionality, End-use - Global Forecast