PUBLISHER: Grand View Research | PRODUCT CODE: 1446583
PUBLISHER: Grand View Research | PRODUCT CODE: 1446583
The global customer experience business process outsourcing market is anticipated to reach USD 199.83 billion by 2030 and is projected to grow at a CAGR of 11.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. CX BPO involves the contracting of customer experience operations and responsibilities of specific business functions to an external service provider. The rise in demand for CX BPO services can be attributed to benefits such as reduced costs, enhanced service quality, and increased flexibility. Furthermore, businesses are increasingly focusing on new technologies such as social networking, enhanced cloud computing & security, and process automation to reduce operational costs and improve profitability. CX BPO services can further improve the efficiency of the services offered by end-user businesses by leveraging the benefits of these emerging technologies, thus, driving the growth of the market.
Customer experience BPO vendors can also utilize voice recognition and chatbots to manage customer service issues swiftly, effectively, and accurately. Customer experience BPO organizations can work more quickly, execute better, and produce top-notch outcomes at a reasonable cost with artificial intelligence. Consumer journey mapping can also help businesses better identify all the situations and modes of engagement their potential customers go through. Voice recognition has recently undergone advancements and breakthroughs, enabling BPO firms to cut costs significantly, increase productivity, and improve customer service. Thus, driving the growth of the market.
Increasing demand for CX BPO services is encouraging various market players to expand their service portfolios and customer bases by adopting various business strategies. For instance, in September 2023, private investment firm Skyview Capital acquired Faneuil, LLC, a BPO firm that specializes in technical support and customer experience services for the healthcare, government, and public utilities industries. This strategic acquisition would assist Skyview Capital in strengthening its market position in the global CX BPO market and increasing its customer base. Furthermore, in September 2023, DATAMARK, Inc., a global contact center BPO firm, joined the partner ecosystem of the cloud-based contact center platform provider SuccessKPI, Inc. to assist enterprise businesses in their migration to cloud contact centers. Owing to this partner ecosystem, DATAMARK, Inc.'s customers would be able to deploy SuccessKPI, Inc.'s cloud-based platform and improve their customer satisfaction.