Sales Performance Management Market Size - By Component, Deployment Model, Industry Vertical, Enterprise Size & Forecast, 2023

Description

List of Tables

Sales performance management (SPM) market size is projected to expand at over 16% CAGR from 2023 to 2032, driven by the growing emphasis on optimizing sales processes. In recent times, multiple sales organizations are seeking to enhance efficiency through automation, analytics, and incentive compensation management. The surging focus on data-driven decision-making is also adding to the increasing adoption of cloud-based SPM solutions for scalability.

Additionally, the demand for improved sales performance visibility and the higher alignment of sales strategies with business objectives is compelling the need for real-time insights. The dynamic nature of sales ecosystems and the pursuit of competitive advantages is driving innovations in SPM solutions. For instance, in August 2023, Beqom launched Performance Pro, its new AI-powered suite featuring intelligent goal setting, guided feedback, and data-driven performance reviews aimed at enhancing the overall performance of businesses.

The SPM market is segregated into component, enterprise size, deployment model, industry vertical, and region.

Based on enterprise size, the market share from the SMEs segment is projected to exhibit substantial CAGR through 2032. The growth can be attributed to the increasing recognition of sales performance management in boosting the sales efficiency along with the affordability of scalable cloud-based solutions. The growing need for SMEs to optimize and align their sales processes for enhanced performance will boost the segment growth.

In terms of component, the services segment is estimated to accumulate significant share of the SPM market by 2032, driven by the increasing demand for expert implementation, training, and consulting services. Of late, several businesses ae also seeking specialized services to maximize the effectiveness of their sales performance management solutions.

The market share from the cloud deployment model is anticipated to reflect significant CAGR during 2023-2032. This can be attributed to the scalability, flexibility, and cost-effectiveness of cloud solutions. The growing emphasis by businesses on adopting cloud-based solutions to streamline operations, enable remote access, and efficiently manage sales performance will also add to the market growth.

Regionally, the Asia Pacific sales performance management industry is forecasted to grow at appreciable CAGR through 2032, owing to the expanding business landscape along with the increasing adoption of technology in sales processes across the region. The growing emphasis on optimizing sales performance is also surging the demand for SPM solutions in the region.

Product Code: 7172

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data Sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Sales performance management market 360 degree synopsis, 2018 - 2032
2.2 Business trends
- 2.2.1 Total Addressable Market (TAM), 2023-2032
2.3 Regional trends
2.4 Deployment model trends
2.5 Enterprise size trends
2.6 Component trends
2.7 Industry vertical trends

Chapter 3 Sales Performance Management Market Industry Insights

3.1 Impact on COVID-19
3.2 Russia- Ukraine war impact
3.3 Industry ecosystem analysis
3.4 Vendor matrix
3.5 Profit margin analysis
3.6 Technology innovation landscape
3.7 Patent analysis
3.8 Key news and initiatives
3.9 Regulatory landscape
3.10 Impact forces
- 3.10.1 Growth drivers
  - 3.10.1.1 Growing digital transformation across various industries
  - 3.10.1.2 Increased demand for sales efficiency
  - 3.10.1.3 Rising inclination towards remote & hybrid work environments
  - 3.10.1.4 Complexity of sales compensation and incentive structures
  - 3.10.1.5 Expanding sales teams and channels
- 3.10.2 Industry pitfalls & challenges
  - 3.10.2.1 Data security and privacy
  - 3.10.2.2 Complexities in implementation of SPM solutions
3.11 Growth potential analysis
3.12 Porter's analysis
3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
- 4.3.1 Anaplan Inc.
- 4.3.2 Beqom SA
- 4.3.3 Nice Ltd.
- 4.3.4 Oracle Corporation
- 4.3.5 SAP SE
- 4.3.6 Varicent Software Inc.
- 4.3.7 Xactly
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Sales Performance Management Market Estimates & Forecast, By Component (Revenue)

5.1 Key trends, by component
5.2 Solution
- 5.2.1 Incentive compensation management
- 5.2.2 Territory management
- 5.2.3 Sales monitoring and planning
- 5.2.4 Sales performance analytics & reporting
- 5.2.5 Others
5.3 Services
- 5.3.1 Professional services
- 5.3.2 Managed services

Chapter 6 Sales Performance Management Market Estimates & Forecast, By Deployment Model (Revenue)

6.1 Key trends, by deployment model
6.2 Cloud
6.3 On-premise

Chapter 7 Sales Performance Management Market Estimates & Forecast, By Enterprise size (Revenue)

7.1 Key trends, by enterprise size
7.2 Large enterprises
7.3 SMEs

Chapter 8 Sales Performance Management Market Estimates & Forecast, By Industry Vertical (Revenue)

8.1 Key trends, by industry vertical
8.2 BFSI
8.3 IT and telecom
8.4 Manufacturing
8.5 Energy and utilities
8.6 Healthcare
8.7 Retail
8.8 Others

Chapter 9 Sales Performance Management Market Estimates & Forecast, By Region (Revenue)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE

Chapter 10 Company Profiles

10.1 Anaplan, Inc.
10.2 Beqom SA
10.3 Callidus Software Inc.
10.4 Cellarstone
10.5 Gryphon Networks
10.6 Iconixx Software Corporation
10.7 Incentive Solutions Inc.
10.8 Nice Ltd
10.9 Obero Inc.
10.10 Optymyze
10.11 Oracle Corporation
10.12 Performio Solutions Inc.
10.13 Salesforce.com Inc.
10.14 SAP SE
10.15 Varicent Software Inc.
10.16 Xactly Corporation