Sales Acceleration Platforms Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region:

Description

The global market for sales acceleration platforms is experiencing significant growth, driven by rapid digitization and the increasing importance of understanding customer behavior, with market values projected to reach $118.10 million in 2024 and $321.9 million by 2031, reflecting a robust CAGR of 15.40%. The market is expanding at a notable pace, propelled by the adoption of modern solutions aimed at enhancing customer engagement and improving sales processes. This growth is fueled by the rising demand for data enrichment tools and content optimization, which are essential for businesses to stay competitive in the digital age.

Key Growth Drivers

The demand for advanced customer targeting and acquisition methods is a primary driver of the sales acceleration platforms market. Sales intelligence tools are increasingly being utilized to gain deep insights into audience demands, challenges, and responsibilities, enabling organizations to identify opportunities that boost sales and deliver targeted offers at the optimal time. For example, Expertia AI, an India-based startup, aids SMEs in automatically identifying top candidates from a pool of applicants, illustrating the growing reliance on such technologies.

Content optimization and data enrichment tools are also playing a crucial role in market growth. Innovations such as Close Brothers Premium Finance's data insight and enrichment tools, launched to help partner brokers enhance their premium finance portfolios, demonstrate the benefits of better segmentation and targeted engagement.

Opportunities in the Market

The integration of AI in sales and marketing operations presents significant opportunities for market expansion. Technologies like Machine Learning and Natural Language Processing (NLP) are being adopted to boost sales processes. Companies like CompleteCSM, Inc., with their Customer Intelligence Cloud, are leveraging these technologies to provide better access to customer intent data. Additionally, startups such as Humantic AI, which raised substantial funding to enhance sales intelligence, highlight the potential of AI in transforming sales strategies.

Modern techniques that process information from various sources to provide lucrative insights into decision-making are expected to offer numerous opportunities. The ongoing advancements in AI and related technologies are poised to provide substantial benefits to the industry.

Market Challenges

Despite its promising growth, the sales acceleration platforms market faces several challenges. A significant barrier is the lack of technical expertise required to deploy and manage these advanced solutions. The complications associated with deploying cloud-based models further hinder market growth, particularly for smaller enterprises. Additionally, issues such as data privacy, lack of IT infrastructure, and standardization challenges pose significant obstacles.

Regional Insights

North America is anticipated to dominate the global sales acceleration platforms market, driven by the presence of numerous established players and a high level of internet penetration and digitization. The U.S., in particular, is expected to lead the regional market, benefiting from innovations like ON24's latest platform updates aimed at enhancing prospect and customer engagement.

In the Asia-Pacific region, rapid growth is expected, with countries like China, Japan, and South Korea showing significant potential. Factors such as digital transformation, technological advancements, and the presence of various startups are driving the market in this region.

Industry Contributions

The IT and Telecom sector is expected to be a major consumer of sales acceleration platforms, adopting modern methods that transform market dynamics. The adoption of these platforms is helping enterprises accelerate their speed-to-market processes and close deals more efficiently. Companies like Zendesk are continually enhancing their customer service and CRM platforms to stay competitive.

Role of Key Players

Key players in the market are focusing on introducing new software and boosting R&D to strengthen their positions. Collaborations, mergers & acquisitions, and partnerships are common strategies. Recent developments include Bold Group's launch of Managely, a business management solution tailored for the security industry, and NielsenIQ's introduction of NielsenIQ Activate, a SaaS solution designed to enhance revenue opportunities through retail media.

Segmental Analysis

The BFSI sector is projected to be a lucrative vertical, with significant growth driven by the adoption of sales intelligence systems for applications such as fraud detection, risk management, and algorithmic trading. Companies like LeadGenius provide sales intelligence solutions that meet data management, analytics, and reporting requirements in the BFSI sector.

Conclusion

The sales acceleration platforms market is poised for significant growth, driven by rapid digitization, the adoption of advanced customer engagement solutions, and the integration of AI technologies. While challenges such as technical expertise and data privacy remain, the market is expected to flourish, supported by innovations and strategic initiatives by key players. As organizations continue to recognize the importance of understanding customer behavior and leveraging modern sales tools, the market is set to expand substantially in the coming years.

Key Companies Profiled

Apttus Corporation
Koncert
Lucid Creative Group LLC
Outreach Corporation
Salesforce
SalesLoft Inc.
Sofon B.V
Tenfold Corporation
Upload Software Inc.
Yesware Inc.

Key Segments Covered in the Sales Acceleration Platforms Market

Sales Acceleration Platforms Market by Type:

Configure Price Quote (CPQ) Sales Acceleration Platforms
Sales Proposal Automation
Customer Relationship Management
Sales Email
Sales Intelligence
Other Tools

Sales Acceleration Platforms Market by End Use:

BFSI
Healthcare
Retail
Automotive
Telecom
Manufacturing
Other End Uses

Sales Acceleration Platforms Market by Region:

North America
Europe
Asia Pacific
Middle East & Africa
Latin America

1. Executive Summary

1.1. Global Sales Acceleration Platforms Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Sales Acceleration Platforms Market Outlook, 2019 - 2031

3.1. Global Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Configure Price Quote (CPQ)
  - 3.1.1.2. Sales Proposal Automation
  - 3.1.1.3. Customer Relationship Management
  - 3.1.1.4. Sales Email
  - 3.1.1.5. Sales Intelligence
  - 3.1.1.6. Other Tools
3.2. Global Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. BFSI
  - 3.2.1.2. Healthcare
  - 3.2.1.3. Retail
  - 3.2.1.4. Automotive
  - 3.2.1.5. Telecom
  - 3.2.1.6. Manufacturing
  - 3.2.1.7. Other
3.3. Global Sales Acceleration Platforms Market Outlook, by Region, Value (US$ Mn), 2019 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Sales Acceleration Platforms Market Outlook, 2019 - 2031

4.1. North America Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Configure Price Quote (CPQ)
  - 4.1.1.2. Sales Proposal Automation
  - 4.1.1.3. Customer Relationship Management
  - 4.1.1.4. Sales Email
  - 4.1.1.5. Sales Intelligence
  - 4.1.1.6. Other Tools
4.2. North America Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. BFSI
  - 4.2.1.2. Healthcare
  - 4.2.1.3. Retail
  - 4.2.1.4. Automotive
  - 4.2.1.5. Telecom
  - 4.2.1.6. Manufacturing
  - 4.2.1.7. Other
- 4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Sales Acceleration Platforms Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 4.3.1.2. U.S. Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 4.3.1.3. Canada Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 4.3.1.4. Canada Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
- 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Sales Acceleration Platforms Market Outlook, 2019 - 2031

5.1. Europe Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Configure Price Quote (CPQ)
  - 5.1.1.2. Sales Proposal Automation
  - 5.1.1.3. Customer Relationship Management
  - 5.1.1.4. Sales Email
  - 5.1.1.5. Sales Intelligence
  - 5.1.1.6. Other Tools
5.2. Europe Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. BFSI
  - 5.2.1.2. Healthcare
  - 5.2.1.3. Retail
  - 5.2.1.4. Automotive
  - 5.2.1.5. Telecom
  - 5.2.1.6. Manufacturing
  - 5.2.1.7. Other
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Sales Acceleration Platforms Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.2. Germany Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.3. U.K. Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.4. U.K. Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.5. France Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.6. France Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.7. Italy Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.8. Italy Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.9. Turkey Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.10. Turkey Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.11. Russia Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.12. Russia Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 5.3.1.13. Rest of Europe Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 5.3.1.14. Rest of Europe Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Sales Acceleration Platforms Market Outlook, 2019 - 2031

6.1. Asia Pacific Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Configure Price Quote (CPQ)
  - 6.1.1.2. Sales Proposal Automation
  - 6.1.1.3. Customer Relationship Management
  - 6.1.1.4. Sales Email
  - 6.1.1.5. Sales Intelligence
  - 6.1.1.6. Other Tools
6.2. Asia Pacific Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. BFSI
  - 6.2.1.2. Healthcare
  - 6.2.1.3. Retail
  - 6.2.1.4. Automotive
  - 6.2.1.5. Telecom
  - 6.2.1.6. Manufacturing
  - 6.2.1.7. Other
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Sales Acceleration Platforms Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.2. China Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 6.3.1.3. Japan Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.4. Japan Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 6.3.1.5. South Korea Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.6. South Korea Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 6.3.1.7. India Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.8. India Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 6.3.1.9. Southeast Asia Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.10. Southeast Asia Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 6.3.1.11. Rest of Asia Pacific Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 6.3.1.12. Rest of Asia Pacific Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Sales Acceleration Platforms Market Outlook, 2019 - 2031

7.1. Latin America Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Configure Price Quote (CPQ)
  - 7.1.1.2. Sales Proposal Automation
  - 7.1.1.3. Customer Relationship Management
  - 7.1.1.4. Sales Email
  - 7.1.1.5. Sales Intelligence
  - 7.1.1.6. Other Tools
7.2. Latin America Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 7.2.1. Key Highlights
  - 7.2.1.1. BFSI
  - 7.2.1.2. Healthcare
  - 7.2.1.3. Retail
  - 7.2.1.4. Automotive
  - 7.2.1.5. Telecom
  - 7.2.1.6. Manufacturing
  - 7.2.1.7. Other
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Sales Acceleration Platforms Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 7.3.1.2. Brazil Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 7.3.1.3. Mexico Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 7.3.1.4. Mexico Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 7.3.1.5. Argentina Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 7.3.1.6. Argentina Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 7.3.1.7. Rest of Latin America Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 7.3.1.8. Rest of Latin America Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Sales Acceleration Platforms Market Outlook, 2019 - 2031

8.1. Middle East & Africa Sales Acceleration Platforms Market Outlook, by Type, Value (US$ Mn), 2019 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Configure Price Quote (CPQ)
  - 8.1.1.2. Sales Proposal Automation
  - 8.1.1.3. Customer Relationship Management
  - 8.1.1.4. Sales Email
  - 8.1.1.5. Sales Intelligence
  - 8.1.1.6. Other Tools
8.2. Middle East & Africa Sales Acceleration Platforms Market Outlook, by End Use, Value (US$ Mn), 2019 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. BFSI
  - 8.2.1.2. Healthcare
  - 8.2.1.3. Retail
  - 8.2.1.4. Automotive
  - 8.2.1.5. Telecom
  - 8.2.1.6. Manufacturing
  - 8.2.1.7. Other
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Sales Acceleration Platforms Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 8.3.1.2. GCC Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 8.3.1.3. South Africa Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 8.3.1.4. South Africa Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 8.3.1.5. Egypt Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 8.3.1.6. Egypt Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 8.3.1.7. Nigeria Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 8.3.1.8. Nigeria Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
  - 8.3.1.9. Rest of Middle East & Africa Sales Acceleration Platforms Market by Type, Value (US$ Mn), 2019 - 2031
  - 8.3.1.10. Rest of Middle East & Africa Sales Acceleration Platforms Market by End Use, Value (US$ Mn), 2019 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Company Market Share Analysis, 2024
9.2. Competitive Dashboard
9.3. Company Profiles
- 9.3.1. Apttus Corporation
  - 9.3.1.1. Company Overview
  - 9.3.1.2. Therapy Portfolio
  - 9.3.1.3. Financial Overview
  - 9.3.1.4. Business Strategies and Development
- 9.3.2. Koncert
  - 9.3.2.1. Company Overview
  - 9.3.2.2. Therapy Portfolio
  - 9.3.2.3. Financial Overview
  - 9.3.2.4. Business Strategies and Development
- 9.3.3. Lucid Creative Group LLC
  - 9.3.3.1. Company Overview
  - 9.3.3.2. Therapy Portfolio
  - 9.3.3.3. Financial Overview
  - 9.3.3.4. Business Strategies and Development
- 9.3.4. Outreach Corporation
  - 9.3.4.1. Company Overview
  - 9.3.4.2. Therapy Portfolio
  - 9.3.4.3. Financial Overview
  - 9.3.4.4. Business Strategies and Development
- 9.3.5. Salesforce
  - 9.3.5.1. Company Overview
  - 9.3.5.2. Therapy Portfolio
  - 9.3.5.3. Financial Overview
  - 9.3.5.4. Business Strategies and Development
- 9.3.6. SalesLoft Inc.
  - 9.3.6.1. Company Overview
  - 9.3.6.2. Therapy Portfolio
  - 9.3.6.3. Financial Overview
  - 9.3.6.4. Business Strategies and Development
- 9.3.7. Sofon B.V
  - 9.3.7.1. Company Overview
  - 9.3.7.2. Therapy Portfolio
  - 9.3.7.3. Financial Overview
  - 9.3.7.4. Business Strategies and Development
- 9.3.8. Tenfold Corporation
  - 9.3.8.1. Company Overview
  - 9.3.8.2. Therapy Portfolio
  - 9.3.8.3. Financial Overview
  - 9.3.8.4. Business Strategies and Development
- 9.3.9. Upload Software Inc.
  - 9.3.9.1. Company Overview
  - 9.3.9.2. Therapy Portfolio
  - 9.3.9.3. Financial Overview
  - 9.3.9.4. Business Strategies and Development
- 9.3.10. Yesware Inc.
  - 9.3.10.1. Company Overview
  - 9.3.10.2. Therapy Portfolio
  - 9.3.10.3. Financial Overview
  - 9.3.10.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations