Surface Computing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Description

The global surface computing market is on a rapid growth trajectory, with substantial opportunities ahead.As a result, the market is expected to grow from $48.22 billion in 2024 to $384 billion by 2031, with an impressive CAGR of 34.50%.

Surface computing offers an intuitive and natural way of interacting with digital content. Users can manipulate objects and information on a surface using touch, gestures, and even voice commands, mimicking interactions with physical objects in the real world. This user-friendly experience appeals to a broad audience, including both tech-savvy individuals and those less familiar with traditional computing devices, thus driving demand for surface computing solutions.

Surface computing is being widely adopted across various sectors, from retail and hospitality to healthcare and education. Organizations leverage surface computing to enhance customer experiences, improve productivity, and drive innovation. For example, in retail environments, interactive surfaces allow customers to browse product catalogs, customize options, and make purchases seamlessly, creating immersive shopping experiences. In healthcare, surface computing facilitates collaborative decision-making among medical professionals, enabling them to review patient data, images, and charts together for more accurate diagnoses and treatment plans.

The increasing availability and affordability of touch-enabled devices significantly drive the global market. Touchscreens have become standard features in smartphones, tablets, and laptops, making the transition to surface computing more seamless. Moreover, advancements in technology, such as developing larger and more responsive touchscreens, have expanded the possibilities for surface computing in both personal and professional settings.

In a post-pandemic world, the need for touchless interactions and reduced physical contact has become paramount. Surface computing offers a hygienic and safer alternative with interactive displays and touchless interfaces deployed in various public spaces, including airports, hotels, and retail stores. This allows users to access information and services without physical buttons or contact, boosting their popularity during the forecast period.

The demand for surface computing is driven by its intuitive user experience, broad market applicability, improving affordability, and the need for touchless interactions. As these factors continue to drive innovation and adoption, surface computing is expected to play an increasingly prominent role across various sectors globally.

Past and Future Surface Computing Sales Trends

Over the last five years, surface computing has gained popularity due to the introduction of touch-enabled devices such as smartphones and tablets. These devices have gradually familiarized users with interacting with digital content through touch and gestures, creating a demand for similar interactive experiences in other domains, leading to the rise of surface computing.

Technological advancements have also played a crucial role in driving surface computing demand. The development of more responsive and accurate touchscreens, along with improvements in graphics and processing power, has enabled the creation of interactive surfaces capable of handling complex tasks and delivering engaging user experiences. These advancements have made surface computing more feasible and appealing to both businesses and consumers.

Surface computing has been embraced by sectors such as retail, hospitality, and entertainment to enhance customer experiences and drive business growth. In retail, interactive surfaces allow retailers to create immersive shopping environments. In hospitality, interactive displays and surfaces provide guests with personalized information, entertainment options, and self-service capabilities, improving guest satisfaction. The entertainment sector has also incorporated interactive displays in gaming consoles, amusement parks, and interactive exhibits, offering novel and captivating experiences.

Surface computing has further gained traction in sectors requiring collaborative and interactive work environments, such as education and healthcare. Interactive whiteboards and touch-enabled displays have become valuable tools in classrooms, enabling teachers and students to collaborate, annotate, and access educational resources in real-time. For instance, in September 2022, Prowise introduced the Touchscreen Ten G2, an Android 11 whiteboard specifically designed for classroom use, prioritizing security and interactivity.

In healthcare, surface computing facilitates the interpretation of medical images, manipulation of patient data, and enhanced communication among healthcare professionals, leading to improved diagnoses and treatment outcomes.

Driving Factors for Surface Computing Demand

Collaborative and Interactive Work Environments in Education

The application of surface computing in education has led to the development of collaborative and interactive work environments that significantly enhance the learning experience for students. Interactive whiteboards, touch-enabled displays, and other surface computing solutions have transformed traditional classrooms into dynamic spaces where students actively engage with digital content and collaborate with peers.

Interactive tools enable teachers to deliver more engaging and interactive lessons by incorporating multimedia elements, interactive presentations, and real-time demonstrations, making complex concepts easier to grasp and understand. Touch-enabled surfaces allow students to interact directly with content, fostering a deeper level of engagement and promoting critical thinking and problem-solving skills.

Surface computing promotes collaborative learning environments where students can work together on group projects, solve problems collectively, and engage in discussions using interactive displays. Features such as simultaneous multi-touch capabilities encourage teamwork and communication skills. Surface computing solutions also facilitate integrating digital resources and educational software, enabling students to access a wealth of educational materials, online resources, and interactive applications directly from interactive surfaces.

For instance, in May 2023, Lahore College for Women University inaugurated a state-of-the-art smart classroom, a significant step toward digital education and empowering female students. Such initiatives by educational institutions are projected to drive surface computing demand.

Integration in Smart Homes

The integration of surface computing in smart homes has revolutionized how individuals interact with and control various aspects of their living spaces. With surface computing technology, smart homes have become more intuitive, convenient, and interconnected, offering a seamless and personalized user experience.

Surface computing enables homeowners to control and manage multiple smart devices and systems through interactive surfaces such as touch-enabled walls, countertops, or tabletops. With a simple touch or gesture, residents can adjust lighting settings, regulate temperature, control home security systems, and manage entertainment systems, bringing a new level of convenience and accessibility.

Surface computing in smart homes also consolidates information and data from different devices and sensors, allowing homeowners to view and monitor real-time data such as energy consumption, security alerts, and environmental conditions on interactive surfaces. This comprehensive view enables better decision-making and optimization of resources within the home.

Additionally, surface computing in smart homes creates customized and immersive experiences, displaying personalized information such as weather updates, calendar events, and reminders tailored to individual preferences. These surfaces can serve as interactive digital assistants, providing voice-activated controls and information retrieval. Surface computing also improves the aesthetics and design of smart homes, eliminating traditional switches, buttons, and remote controls, creating a clutter-free and visually appealing environment.

In October 2022, Microsoft initiated pre-orders for the latest Surface products, including the Surface Pro 9 and Surface Laptop 5. These pre-orders are available through authorized resellers, retailers, and the official Microsoft Store. Similar new product launches are estimated to support the market.

Challenges Facing Surface Computing Sales

Several factors could hinder the growth of surface computing sales worldwide:

Complex implementation and deployment processes for large-scale surface computing solutions.
Limited availability and accessibility of surface computing solutions in certain regions.
Challenges in maintaining and cleaning touchscreens for hygiene purposes.
Concerns regarding privacy and security in touch-enabled environments.
Compatibility issues with existing software and systems.
The high cost of surface computing devices compared to traditional computing devices.

Regional Insights

China

China's surface computing market is expanding due to its tech-savvy population and the widespread popularity of touch-enabled devices. Surface computing solutions find applications in various sectors, including retail, hospitality, education, and healthcare. For instance, in May 2023, Metro implemented Telpo self-service kiosks in its stores, offering various payment options and enhancing customer experiences.

United States

The United States' surface computing market is driven by the healthcare sector, which leverages surface computing to empower patients and enhance healthcare professionals' training and efficiency. For instance, Lecat's Ventriloscope LCC introduced the VentriloCAST attachment for healthcare simulation training, enabling audio transmission over video conferencing programs.

United Kingdom

The United Kingdom's surface computing market is growing, particularly in the retail sector, where surface computing enhances customer engagement and satisfaction. For example, Hugo Boss introduced a virtual reality dressing room in August 2022, enabling online shoppers to virtually try on clothes using customized avatars, enhancing the shopping experience.

Category Insights

Vision Type

The two-dimensional segment of surface computing provides a more intuitive and natural way of interacting with digital content, with applications across various sectors. Advances in technology have improved the responsiveness, accuracy, and durability of these interfaces, further fueling demand.

Application

The hospitality segment benefits from surface computing by providing interactive and engaging experiences for guests, streamlining operations, and collecting valuable guest data for personalized marketing efforts. For instance, LEON introduced self-serve coffee kiosks branded with the LEON logo in the United Kingdom, enhancing guest experiences and driving segment growth.

Competitive Landscape

Companies in the surface computing market are investing in research and development to enhance the capabilities of their solutions, forming strategic partnerships and collaborations to integrate complementary technologies, and expanding market reach. For example, Zalando introduced a virtual fitting room experience for customers, and RoboBurger secured funding to support its production expansion efforts.

Key Companies Profiled

Microsoft Corporation
3M Co.
Apple Inc.
Qualcomm Technologies Inc.
Intel Corporation
IBM Corporation
Fujitsu Ltd.
LG Electronics Inc.
Sony Corporation
Panasonic Corporation

Surface Computing Market Outlook by Category

By Type:

Flat Surface Computing
Non-flat Surface Computing (Spherical, Cylindrical, Curved, Parabolic)

By Vision:

Two Dimensional
Three Dimensional

By Application:

Automotive
Education
Entertainment
Financial Services
Government
Healthcare
Hospitality
Retail

By Region:

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

1. Executive Summary

1.1. Global Surface Computing Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Price Analysis, 2019-2023

3.1. Global Average Price Analysis by Type, 2019-2023
3.2. Prominent Factor Affecting Surface Computing Prices
3.3. Global Average Price Analysis by Region

4. Global Surface Computing Market Outlook, 2019-2031

4.1. Global Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Flat Surface Computing
  - 4.1.1.2. Non-flat Surface Computing
4.2. Global Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Two Dimensional
  - 4.2.1.2. Three Dimensional
4.3. Global Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 4.3.1. Key Highlights
  - 4.3.1.1. Automotive
  - 4.3.1.2. Education
  - 4.3.1.3. Entertainment
  - 4.3.1.4. Financial Services
  - 4.3.1.5. Government
  - 4.3.1.6. Healthcare
  - 4.3.1.7. Hospitality
  - 4.3.1.8. Retail
4.4. Global Surface Computing Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019-2031
- 4.4.1. Key Highlights
  - 4.4.1.1. North America
  - 4.4.1.2. Europe
  - 4.4.1.3. Asia Pacific
  - 4.4.1.4. Latin America
  - 4.4.1.5. Middle East & Africa

5. North America Surface Computing Market Outlook, 2019-2031

5.1. North America Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Flat Surface Computing
  - 5.1.1.2. Non-flat Surface Computing
5.2. North America Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Two Dimensional
  - 5.2.1.2. Three Dimensional
5.3. North America Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Automotive
  - 5.3.1.2. Education
  - 5.3.1.3. Entertainment
  - 5.3.1.4. Financial Services
  - 5.3.1.5. Government
  - 5.3.1.6. Healthcare
  - 5.3.1.7. Hospitality
  - 5.3.1.8. Retail
5.4. North America Surface Computing Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2031
- 5.4.1. Key Highlights
  - 5.4.1.1. U.S. Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 5.4.1.2. U.S. Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 5.4.1.3. U.S. Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 5.4.1.4. Canada Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 5.4.1.5. Canada Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 5.4.1.6. Canada Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031

6. Europe Surface Computing Market Outlook, 2019-2031

6.1. Europe Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Flat Surface Computing
  - 6.1.1.2. Non-flat Surface Computing
6.2. Europe Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Two Dimensional
  - 6.2.1.2. Three Dimensional
6.3. Europe Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 6.3.1. Key Highlights
  - 6.3.1.1. Automotive
  - 6.3.1.2. Education
  - 6.3.1.3. Entertainment
  - 6.3.1.4. Financial Services
  - 6.3.1.5. Government
  - 6.3.1.6. Healthcare
  - 6.3.1.7. Hospitality
  - 6.3.1.8. Retail
- 6.3.2. Attractiveness Analysis
6.4. Europe Surface Computing Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2031
- 6.4.1. Key Highlights
  - 6.4.1.1. Germany Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.2. Germany Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.3. Germany Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.4. U.K. Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.5. U.K. Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.6. U.K. Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.7. France Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.8. France Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.9. France Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.10. Italy Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.11. Italy Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.12. Italy Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.13. Turkey Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.14. Turkey Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.15. Turkey Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.16. Russia Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.17. Russia Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.18. Russia Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.19. Rest of Europe Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.20. Rest of Europe Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 6.4.1.21. Rest of Europe Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031

7. Asia Pacific Surface Computing Market Outlook, 2019-2031

7.1. Asia Pacific Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Flat Surface Computing
  - 7.1.1.2. Non-flat Surface Computing
7.2. Asia Pacific Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 7.2.1. Key Highlights
  - 7.2.1.1. Two Dimensional
  - 7.2.1.2. Three Dimensional
7.3. Asia Pacific Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Automotive
  - 7.3.1.2. Education
  - 7.3.1.3. Entertainment
  - 7.3.1.4. Financial Services
  - 7.3.1.5. Government
  - 7.3.1.6. Healthcare
  - 7.3.1.7. Hospitality
  - 7.3.1.8. Retail
7.4. Asia Pacific Surface Computing Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2031
- 7.4.1. Key Highlights
  - 7.4.1.1. China Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.2. China Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.3. China Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.4. Japan Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.5. Japan Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.6. Japan Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.7. South Korea Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.8. South Korea Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.9. South Korea Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.10. India Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.11. India Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.12. India Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.13. Southeast Asia Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.14. Southeast Asia Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.15. Southeast Asia Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.16. Rest of Asia Pacific Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.17. Rest of Asia Pacific Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 7.4.1.18. Rest of Asia Pacific Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031

8. Latin America Surface Computing Market Outlook, 2019-2031

8.1. Latin America Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Flat Surface Computing
  - 8.1.1.2. Non-flat Surface Computing
8.2. Latin America Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Two Dimensional
  - 8.2.1.2. Three Dimensional
8.3. Latin America Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 8.3.1. Key Highlights
  - 8.3.1.1. Automotive
  - 8.3.1.2. Education
  - 8.3.1.3. Entertainment
  - 8.3.1.4. Financial Services
  - 8.3.1.5. Government
  - 8.3.1.6. Healthcare
  - 8.3.1.7. Hospitality
  - 8.3.1.8. Retail
8.4. Latin America Surface Computing Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2031
- 8.4.1. Key Highlights
  - 8.4.1.1. Brazil Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.2. Brazil Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.3. Brazil Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.4. Mexico Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.5. Mexico Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.6. Mexico Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.7. Argentina Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.8. Argentina Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.9. Argentina Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.10. Rest of Latin America Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.11. Rest of Latin America Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 8.4.1.12. Rest of Latin America Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031

9. Middle East & Africa Surface Computing Market Outlook, 2019-2031

9.1. Middle East & Africa Surface Computing Market Outlook, by Type, Value (US$ Bn) and Volume (Units), 2019-2031
- 9.1.1. Key Highlights
  - 9.1.1.1. Flat Surface Computing
  - 9.1.1.2. Non-flat Surface Computing
9.2. Middle East & Africa Surface Computing Market Outlook, by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
- 9.2.1. Key Highlights
  - 9.2.1.1. Two Dimensional
  - 9.2.1.2. Three Dimensional
9.3. Middle East & Africa Surface Computing Market Outlook, by Application, Value (US$ Bn) and Volume (Units), 2019-2031
- 9.3.1. Key Highlights
  - 9.3.1.1. Automotive
  - 9.3.1.2. Education
  - 9.3.1.3. Entertainment
  - 9.3.1.4. Financial Services
  - 9.3.1.5. Government
  - 9.3.1.6. Healthcare
  - 9.3.1.7. Hospitality
  - 9.3.1.8. Retail
9.4. Middle East & Africa Surface Computing Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2031
- 9.4.1. Key Highlights
  - 9.4.1.1. GCC Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.2. GCC Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.3. GCC Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.4. South Africa Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.5. South Africa Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.6. South Africa Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.7. Egypt Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.8. Egypt Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.9. Egypt Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.10. Nigeria Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.11. Nigeria Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.12. Nigeria Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.13. Rest of Middle East & Africa Surface Computing Market by Type, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.14. Rest of Middle East & Africa Surface Computing Market by Vision, Value (US$ Bn) and Volume (Units), 2019-2031
  - 9.4.1.15. Rest of Middle East & Africa Surface Computing Market by Application, Value (US$ Bn) and Volume (Units), 2019-2031

10. Competitive Landscape

10.1. By Type vs by Vision Heatmap
10.2. Company Market Share Analysis, 2023
10.3. Competitive Dashboard
10.4. Company Profiles
- 10.4.1. Microsoft Corporation
  - 10.4.1.1. Company Overview
  - 10.4.1.2. Product Portfolio
  - 10.4.1.3. Financial Overview
  - 10.4.1.4. Business Strategies and Development
- 10.4.2. 3M Co
  - 10.4.2.1. Company Overview
  - 10.4.2.2. Product Portfolio
  - 10.4.2.3. Financial Overview
  - 10.4.2.4. Business Strategies and Development
- 10.4.3. Apple Inc.
  - 10.4.3.1. Company Overview
  - 10.4.3.2. Product Portfolio
  - 10.4.3.3. Financial Overview
  - 10.4.3.4. Business Strategies and Development
- 10.4.4. Qualcomm Technologies Inc.
  - 10.4.4.1. Company Overview
  - 10.4.4.2. Product Portfolio
  - 10.4.4.3. Financial Overview
  - 10.4.4.4. Business Strategies and Development
- 10.4.5. Intel Corporation
  - 10.4.5.1. Company Overview
  - 10.4.5.2. Product Portfolio
  - 10.4.5.3. Financial Overview
  - 10.4.5.4. Business Strategies and Development
- 10.4.6. IBM Corporation
  - 10.4.6.1. Company Overview
  - 10.4.6.2. Product Portfolio
  - 10.4.6.3. Financial Overview
  - 10.4.6.4. Business Strategies and Development
- 10.4.7. Fujitsu Ltd.
  - 10.4.7.1. Company Overview
  - 10.4.7.2. Product Portfolio
  - 10.4.7.3. Financial Overview
  - 10.4.7.4. Business Strategies and Development
- 10.4.8. LG Electronics Inc.
  - 10.4.8.1. Company Overview
  - 10.4.8.2. Product Portfolio
  - 10.4.8.3. Financial Overview
  - 10.4.8.4. Business Strategies and Development
- 10.4.9. Sony Corporation
  - 10.4.9.1. Company Overview
  - 10.4.9.2. Product Portfolio
  - 10.4.9.3. Financial Overview
  - 10.4.9.4. Business Strategies and Development
- 10.4.10. Panasonic Corporation
  - 10.4.10.1. Company Overview
  - 10.4.10.2. Product Portfolio
  - 10.4.10.3. Financial Overview
  - 10.4.10.4. Business Strategies and Development

11. Appendix

11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations