PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1515460
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1515460
Surface Computing Market size was valued at USD 42,541.2 Million in 2023, expanding at a CAGR of 35.02% from 2024 to 2032.
Surface computing is a kind of computer that resembles a table and has Natural User Interface (NUI) technology. Instead of using traditional graphical interfaces, users can interact with it by using common objects and natural gestures. This improves user engagement with digital content by allowing for touch and organic actions, offering multitouch capabilities, and including components like sensors, infrared light sources, CPUs, projectors, memory, and cameras. These advances in interfaces offer a distinct and dynamic computing experience.
Surface Computing Market- Market Dynamics
Escalating Need for Natural User Interface to Propel Market Growth
The industry expansion of surface computing is being driven by the increasing requirement for natural user interface (NUI) technologies in computer systems. People can interact with systems intuitively through touch or by using the object they are interacting with due to NUI, which eliminates the need for linked devices. Due to its smaller infrastructure, improved performance, and simpler architecture, NUI technology integration is a crucial component of computer systems and will likely drive more demand. The market is expanding as a result of the replacement of traditional GUI components like keyboards and mouse with user-centric technology. Greater sector growth is being attributed to increased R&D spending producing more efficient solutions, boosting market expansion over the anticipated time frame.
Surface Computing Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 35.02% over the forecast period (2024-2032)
Based on component segmentation, the software category was predicted to show maximum market share in the year 2023
Based on display type segmentation, the flat display category was the leading type in 2023
On the basis of region, North America was the leading revenue generator in 2023
The Global Surface Computing Market is segmented on the basis of Component, Display Type, Industry Vertical, and Region.
The market is divided into two categories based on display type: Curved Display and Flat Display. The flat display category dominates the market and is likely to maintain its dominance during the forecast period because of its broad use in a variety of consumer electronics and industries. Surface computing systems cannot function without flat displays, such as LCD and OLED screens, which allow for interactive touch and visual interactions. Retail kiosks, interactive whiteboards for education, digital signage, and healthcare touchscreens are just a few applications for these displays. The dominance of the Flat Display category is further driven by the increased need for visually engaging experiences in gaming and entertainment, making it a key component of the surface computing market.
The market is divided into the following categories based on industry vertical: Healthcare, BFSI, Automotive, Hospitality, Retail, and Others. The retail category dominates the market because of its alluring characteristics, such as multitouch and multi-user technology. The retail industry is adopting surface computing at a rapid rate. These advancements not only improve customer engagement but also combine various retail activities, resulting in increased efficiency. Consequently, it is expected that the retail sector will grow quickly as surface computing technology keeps expanding & changing the retail experience.
Surface Computing Market- Geographical Insights
Geographically, this market is widespread into the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. These regions are further divided as per the nations bringing business.
Over the course of the forecast period, North America is anticipated to hold the greatest share of the global market for surface computing, which is ascribed to the rising demand for technologically sophisticated products and the increased knowledge of consumers. The area is a center for technical innovation, home to numerous industry leaders, academic institutions, and start-ups creating state-of-the-art surface computing technologies. This area benefits from a robust technology ecosystem that stimulates creativity and propels the creation of novel goods and uses. Additionally, it is anticipated that the expanding media and entertainment sector will propel regional market expansion.
In addition, the surface computing market is anticipated to expand at the fastest rate in the world during the projected period in Asia Pacific. Its strong economic growth has increased spending on technology across a range of industries, including retail, healthcare, and education, which has increased demand for interactive solutions. In addition, the region's growing urbanization and population have contributed to a rise in the use of surface computing devices by both enterprises and consumers. Asia-Pacific plays a crucial role in the development and manufacturing of these systems, which is further cemented by its reputation as a hub for innovation and manufacturing. As a result, the region's market share keeps growing, highlighting its significant position in the world of surface computing.
In the surface computing market, the leading companies are Planar Systems Inc., LG Electronics Inc., Lenovo Group Ltd., HP Inc., Dell Inc., Apple Inc., Fujitsu Ltd., and Sony Corporation. These significant companies have embraced a number of crucial development tactics, including partnerships, new product releases, and corporate expansion, all of which contribute to the industry's growth in surface computing.
April 2023: Millions of clients were introduced to a virtual fitting room pilot by Zalando. Customers in all 25 Zalando markets will be able to use the virtual fitting room for the first time due to this trial. With carefully chosen apparel pieces from Zalando's and Puma's exclusive label Anna Field, the firm has already successfully conducted two pilots, during which over 30,000 customers experienced this cutting-edge technology.
January 2023: Through a multiyear, billion dollar commitment, Microsoft and OpenAI expanded their long-term cooperation and ensured that the advantages of AI advancements be widely shared with the global community. This partnership covers both AI research and supercomputing, allowing each to market the sophisticated AI technologies that are produced independently.
August 2022: Hugo Boss opened up a virtual reality dressing area where customers could try on clothing with customized avatars. Reactive Reality, a virtual try-on (VTO) provider and the exclusive German brand, have teamed up for this ambitious project, which will first be accessible to clients in the UK, Germany, and France. Customers can use individualized dummies made with Reactive Reality's PITCTOFiT platform to evaluate hundreds of products.
GLOBAL SURFACE COMPUTING MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS
Dell Inc.
Samsung Electronics Co. Ltd
Fujitsu Limited
Planar Systems, Inc.
HP Inc.
Apple Inc.
Sony Corporation
Lenovo
Microsoft Corporation
LG Electronics Inc.
Others