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PUBLISHER: Euromonitor International | PRODUCT CODE: 1655657
PUBLISHER: Euromonitor International | PRODUCT CODE: 1655657
Home Care in Malaysia
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PAGES: 64 Pages
DELIVERY TIME: 1-2 business days
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The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer Price Index (CPI). Retailers, grappling with hig...
Euromonitor International's Home Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Laundry care sees positive growth, driven by introduction of multifunctional and cost-saving products
- Baking soda emerges as key natural ingredient in laundry detergents
- Growing popularity of front-loading washing machines among urban consumers drives demand for low-suds formulations
PROSPECTS AND OPPORTUNITIES
- Laundry care will see increasing segmentation
- Bio-Home unveils ECO refill stations, while its laundry sheets offer consumers a sustainable alternative
- Offline retailers dominate, but e-commerce is set to continue to rise, as subscription-based models gain traction
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Slower growth amid changing consumer lifestyles
- At-home cooking culture remains strong among families and in rural areas, boosting dishwashing product demand
- Hand dishwashing DIY kit by Cozy offers much-needed affordability
PROSPECTS AND OPPORTUNITIES
- Dishwashing market to experience slow growth amid energy cost concerns
- Food delivery services will impact dishwashing demand
- E-commerce sales to continue to grow while physical stores retain key role
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Multifunctional products fuel growth, given high cost of living
- Refill stations appeal to environmentally-conscious consumers
- Rising demand for antibacterial and disinfecting surface care products, fuelled by consumers' growing hygiene concerns
PROSPECTS AND OPPORTUNITIES
- Stick and robotic vacuum cleaners and electric mops pose viable threat to standard floor cleaners
- Senyumm launches subscription-based eco-friendly floor detergent sheets for convenient, sustainable cleaning
- Online shopping for home care products will continue to rise, with physical stores remaining dominant
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Bleach retains its popularity, thanks to its versatility and affordability
- Rising health and environmental concerns have negative impact on sales
- Home care disinfectants offer a safer and more convenient alternative to bleach
PROSPECTS AND OPPORTUNITIES
- Bleach will remain popular amongst price-sensitive consumers, who will show little brand loyalty
- Growing demand for more sustainable products will undermine sales
- E-commerce sales will continue to rise, although physical stores will remain important
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady growth for toilet care, fuelled by increasing hygiene concerns
- In-cistern devices are valued for round-the-clock cleaning function
- Growing demand for multipurpose cleaners amid busy lifestyles
PROSPECTS AND OPPORTUNITIES
- Increasing demand for sustainable toilet care solutions
- Rising demand for disinfectants in cleaning routines
- E-commerce sales will continue to rise, although physical stores will retain largest share of the pie
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Lifestyle changes dampen demand
- Established brands dominate sales
- Offline shopping dominates, but e-commerce continues to rise
PROSPECTS AND OPPORTUNITIES
- Steady growth amid rising competition
- Convenience trend will hamper demand for furniture and metal polishes
- E-commerce will continue to gain traction, but physical stores will retain dominance
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for air care continues to grow, with natural offerings gaining traction
- High levels of car ownership drive demand for car air fresheners
- E-commerce is on the rise
PROSPECTS AND OPPORTUNITIES
- Rising demand for multifunctional air fresheners
- Candle air fresheners and reed diffusers offer a blend of fragrance and aesthetics
- Affluent consumers turn to essential oil diffusers
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in home insecticides alongside spike in number of dengue cases
- Heightened demand for insecticides with natural plant-based ingredients
- Spray and aerosol insecticides retain their popularity, while coils cater to rural needs
PROSPECTS AND OPPORTUNITIES
- Widening availability of less harmful alternatives to traditional home insecticides will restrict growth
- Affluent consumers turn to essential oil diffusers
- Physical stores retain key role, despite rise of e-commerce
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
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