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PUBLISHER: Euromonitor International | PRODUCT CODE: 1661574
PUBLISHER: Euromonitor International | PRODUCT CODE: 1661574
Home Care in Hong Kong, China
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PAGES: 57 Pages
DELIVERY TIME: 1-2 business days
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Overall value sales of home care in Hong Kong recorded marginal growth in 2024, mainly due to a strong focus on functionality offered by products with antibacterial and deodorisation features, which have added specific value to new launches. There were also a number of price adjustments driven by economic factors, such as global inflationary pressures, alongside the ongoing desire among local consumers to improve their quality of life. Value growth was also supported by innovations with product...
Euromonitor International's Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPHK
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Laundry care remains under pressure from mobility, maturity and pricing pressures
- Liquid tablet detergents continues strong performance in local market
- International brands remain popular as expatriates slowly return
PROSPECTS AND OPPORTUNITIES
- Further focus on functionality associated with health concerns
- Consumption polarisation will maintain its momentum in Hong Kong
- International brands set to strengthen their foothold in local market
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Consumers continue to seek products with antibacterial properties
- Growing shift towards automatic dishwashing
- Concerns about residue from automatic dishwashing products
PROSPECTS AND OPPORTUNITIES
- Further focus on antibacterial/antiviral functionality within hand dishwashing
- Increasingly fragmented competitive landscape as newer players lead sustainable innovation drive
- E-commerce to become a mainstay for many local consumers
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Surface care maintains solid demand as local consumers continue to stock up on essentials
- Both multifunctionality and specific surface care prove popular with some consumers
- E-commerce's popularity persists due to convenience and expansion of options
PROSPECTS AND OPPORTUNITIES
- Solid demand for surface care as hygiene concerns persist post-pandemic
- Domestic brands aim to gain greater traction
- Antibacterial features or products integrating baking soda set to remain popular
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Bleach continues to decline post-pandemic
- Odours and child safety concerns are also factors behind the decline of bleach
- Despite negative trajectory, many local consumers continue to value bleach
PROSPECTS AND OPPORTUNITIES
- Further fall in demand for bleach over the forecast period
- International players to retain dominance, leaving limited room for local brands
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Toilet care demand remains steady as hygiene habits persist post-pandemic
- Toilet liquids/foam remains most popular format of toilet care in Hong Kong
- Growing sales for in-cistern devices and rim blocks
PROSPECTS AND OPPORTUNITIES
- Toilet care set for stable but undynamic performance over the forecast period
- Smaller brands projected to gain greater share
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Despite further decline for shoe polish, demand from certain consumers remains relevant
- Demand for furniture polish and floor polish continues to fall
- International player SC Johnson retains dominance of polishes
PROSPECTS AND OPPORTUNITIES
- Demand for polishes set to continue to fall as local consumers avoid polishing
- Shoe polish will remain the largest value category
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stable demand for air care as consumer habits persist post-pandemic
- Sales of car air fresheners continue to fall due to competition from other products
- Retail e-commerce gains further growth momentum
PROSPECTS AND OPPORTUNITIES
- Established trends across air care likely to be retained over the forecast period
- Local brands expected to gain stronger penetration of air care in the coming years
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Low growth for home insecticides as consumers maintain healthy living environments
- Spray/aerosol insecticides remains most popular format due to established use and affordability
- Weak performances for other formats of home insecticides
PROSPECTS AND OPPORTUNITIES
- Home insecticides to maintain certain trends over the forecast period
- Use of natural ingredients set to gain momentum as consumers demand perceived healthier insecticide solutions
- Retail e-commerce set to gain further share of distribution
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
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