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PUBLISHER: Euromonitor International | PRODUCT CODE: 1658614
PUBLISHER: Euromonitor International | PRODUCT CODE: 1658614
Home Care in Japan
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PAGES: 66 Pages
DELIVERY TIME: 1-2 business days
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In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor's Economies data, Japan's annual inflation rate had remained relatively stable over the past three decades, wit...
Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPJP
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- The volume decline of laundry care and Japan's struggle with economic inequality
- Kao and P&G lead laundry care amidst evolving consumer demands
- Innovations meet the needs of modern consumers
PROSPECTS AND OPPORTUNITIES
- Polarisation likely to continue in laundry care
- Companies' focus will shift to profitability, customer loyalty, and sustainability
- Fabric softeners will compete for consumer attention through unique fragrance experiences
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Dishwashing in Japan sees a shift towards premium products
- Hand dishwashing dominates in Japan, with innovations relating to efficiency and sustainability
- P&G innovates in dishwashing with gel tablets aimed at eliminating pre-washing
PROSPECTS AND OPPORTUNITIES
- Kao adapts to rising costs with price increases and points-back promotions in dishwashing
- Automatic dishwashing tablets set to perform well in value terms amidst rising prices and changing consumer preference
- Kao set to lead eco-friendly initiatives in dishwashing
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Targeted solutions drive value growth in surface care in Japan
- Kao's rebranding strategy transforms product appeal
- User experience drives innovation
PROSPECTS AND OPPORTUNITIES
- Convenience and hygiene set to drive growth
- Marketing shifts will aim to engage men in household chores
- Opportunities for private label
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Bleach faces decline amidst eased pandemic restrictions
- Kao prioritises consumer safety with education on bleach
- Kaneyo Soap celebrates 90 years with eco-friendly promotions
PROSPECTS AND OPPORTUNITIES
- Decline set to continue due to lack of knowledge and competition
- Educating consumers on the safe usage of bleach in Japan
- New role of bleach in Japan's collector culture
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Toilet care adapts to inflation in Japan
- Kao's branding shifts to simplifying toilet care products
- Cultural cleaning traditions drive seasonal promotions for toilet care
PROSPECTS AND OPPORTUNITIES
- Continued growth, and opportunities to move towards sustainability
- Product enhancements meet consumer demand for hygiene and convenience
- Japanese companies seek growth abroad amidst declining population
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rinrei's new product developments aim to meet the consumer demand for efficiency
- Rinrei tries to extend seasonal cleaning to improve brand engagement
- Columbus targets professionals with fast-drying premium shoe polish
PROSPECTS AND OPPORTUNITIES
- Shift towards convenience in floor polish
- Continued premiumisation trend in shoe polish
- Columbus adapts to changing trends with innovative solutions
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Air care sees a stabilisation of value sales
- ST Corp's fragrance makeover targets younger consumers
- New product development in air care
PROSPECTS AND OPPORTUNITIES
- Shift in values offers opportunities and challenges
- Differentiating air care through fragrance innovation
- Personalised air care solutions for everyday scenarios
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Heatwaves drive value growth in home insecticides
- Consumers shift from reactive to preventative home insecticides
- Record growth in tourism spurs demand for advanced products
PROSPECTS AND OPPORTUNITIES
- Population decline will fuel new solutions amidst tourism boom in Japan
- Climate change transforms home insecticides into a category of year-round opportunity
- Further actions towards sustainability likely
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
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