Italy: Consumer Profile

The rapid ageing population and negative rate of natural change in Italy is compensated by the wave of immigration and influx of refugees. Consumers are increasingly concerned about their actions and purchasing behaviours on the environment as well as social equality. Inflation and economic inequalities are placing consumer under pressure, making them more conscious of their purchasing decisions.

Euromonitor's Italy: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Economy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.