PUBLISHER: Euromonitor International | PRODUCT CODE: 1640278
PUBLISHER: Euromonitor International | PRODUCT CODE: 1640278
Philippines: Consumer Profile
Rapid urbanisation, a solid middle class, and evolving family structures shape the Philippines' consumer landscape. Economic challenges such as inflation and income disparity persist, but consumer spending remains amidst digital connectivity and urban living. Environmental awareness is growing as consumers prioritise sustainable choices. Key lifestyle shifts include flexible work models, enhanced home technology adoption, and a heightened focus on health and wellness.
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- Euromonitor's Philippines: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
- Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in the Philippines in 2023
How developments today shape the consumers of tomorrow
Generation Z leads a youthful demographic profile in the Philippines
Rising obesity and health risks drive consumer focus on wellness in the Philippines
Slowing growth shifts demographic focus to younger generations
Urbanisation accelerates, boosting workforce in key Philippine cities
Opportunities for growth
Shift towards smaller family sizes as single person households grow
Safety and air quality top home preferences amid rising housing costs
Ageing and male-dominant household heads define future demographics
Digital connectivity and personal computer possession to surge by 2040
Inflation drives up costs of essential goods, prompting spending cuts in the Philippines
Generation X leads spending increase, prioritising health and wellness
Youth income growth accelerates as high earners shape luxury consumption
Rising consumer expenditure led by leisure and Manila's dominance in 2040
Key findings of consumer survey
Older generations prioritise value for money and health properties in spending preferences
Rising costs drive Filipino consumers to prioritise bargains and quality
Environmental concerns drive consumer values especially among Baby Boomers
Limited financial security concerns drive cautious spending among Filipinos
High salary top priority for all generations except for Baby Boomers
Key takeaways
