PUBLISHER: Euromonitor International | PRODUCT CODE: 1598248
PUBLISHER: Euromonitor International | PRODUCT CODE: 1598248
Malaysia: Consumer Profile
High birth rates and immigration sustain Malaysia's youthful demographic, with millennials and Gen Z driving digital and eco-conscious preferences. While a saving culture influences spending, an expanding middle class boosts demand for value-orientated goods. Rising single-person and urban households shape needs for compact, convenient products, while family households fuel demand for family-centric options. The consumer landscape is increasingly tech-integrated and quality-focused.
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- Euromonitor's Malaysia: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
- Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in Malaysia in 2023
How developments today shape the consumer of tomorrow
Malaysia's youthful population grows amid immigration and moderate birth rates
Rising obesity, high cholesterol, and focus on health among Malaysians
Generation Z poised to lead Malaysia's consumer landscape by 2040
Urbanisation drives Kuala Lumpur's growth as Malaysia's leading city
Opportunities for growth
Shift towards smaller family sizes and growing single-person households
Evolving housing preferences favour smaller, well-located homes
Ageing household heads drive demand for eldercare and community-based solutions
Digital adoption rises as Malaysians embrace connectivity and smart home technology
Food and hospitality costs are the main driver of mild consumer price increases
Baby boomers lead in financial optimism and increased spending on health and wellness
Rising disposable income among younger adults to drive luxury consumption
Kuala Lumpur dominates consumer spending supported by rising digital engagement
Key findings of consumer surveys
Millennials lead in willingness to pay for health and quality in food and household essentials
Rising cost of living drives some consumers towards frugality and value-focused shopping
Consumers increasingly embrace environment- and community-conscious lifestyles
Malaysian consumers demonstrate financial prudence and resilience
High salaries and work-life balance top priorities for millennials, less so for baby boomers
