PUBLISHER: Euromonitor International | PRODUCT CODE: 1497475
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497475
Consumer Values and Behaviour in the Philippines
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumers have complex ideals, preferences and concerns
Baby boomers are most concerned about health and safety measures when leaving home
Filipino consumers enjoy experimenting with novel goods and services
Baby boomers are more concerned about buying brands that they fully trust
Filipino consumers' outlook on the future is very positive compared to the global average
Younger generations are more willing to work longer hours in the future
While at home, Filipinos frequently connect virtually with friends or family
Safe location is the most appreciated home feature among Filipinos
Consumers prefer to prepare their own meals and treats
Having someone else cook/not having time to cook are major barriers to cooking at home
Gen X say that someone else living with them is in charge of making their meals
Healthy ingredients remain top of mind in terms of dietary preferences
Older generations expect to set their own work hours
Filipinos primarily desire to attain a lucrative wage
All consumers aim to uphold a division between their job and private life
Consumers frequently engage in online social activities
Gen Z's main leisure activity consists of socialising both online and in person
Consumers in the Philippines primarily seek a secure place to visit when travelling
Value for money is top of mind for older generations when planning a trip
Less strenuous exercise such as walking or hiking is the more popular training routine
Younger cohorts enjoy using a bicycle as a means of exercise
Millennials are more actively managing their stress and mental wellbeing
Consumers are worried about climate change
Consumers are actively striving for eco-friendly and sustainable habits
Baby boomers are most active in green behaviours and activism
Consumers like to browse in stores even if they don't need to buy anything
Older generations especially like to browse in stores even if they don't need to buy anything
Filipino consumers endeavour to embrace a minimalist lifestyle
Younger generations are least concerned about living a minimalist lifestyle
Consumers are set to increase their spending on health and wellness
Gen Z expect to increase their spending on experiences the most
Consumers show apprehension regarding their current financial situation
Older generations are more concerned about their finances compared to the youth
Millennials expect to increase money saving the most
Consumers actively manage data sharing and privacy settings
Gen Z hold the strongest attitude about remaining anonymous online
Consumers in the Philippines frequently access social media accounts to edit profiles
Millennials most frequently use communication or messaging apps
Gen Z are most active on metaverse platforms
Consumers in the Philippines follow or like companies' social media feeds or posts
Millennials are more likely to provide feedback on products or services via social media
