PUBLISHER: Euromonitor International | PRODUCT CODE: 1493920
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493920
Consumer Values and Behaviour in Malaysia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumers in Malaysia prioritise taking precautions for health and safety when leaving home
Millennials comfortable with who they are and feel that they are accepted in their society
Consumers carry out in-depth investigation into the products they are familiar with
Millennials ensure they know everything about the goods they are considering buying
Malaysians believe the future will be bright, more so than the global average
Millennials are the most positive and optimistic in their outlook
Among home activities, Malaysians choose to connect with friends or family virtually
Safe location is the most appreciated home feature among Malaysian households
Malaysians prefer to prepare their own meals
Malaysian consumers assert that they are unable to cook due to their busy schedule
Millennials confirm range of barriers to cooking at home
Healthy ingredients and clear nutrition labels greatest concerns for dietary restrictions
Generation X prioritise maintaining a good work-life balance
Malaysians primarily desire to earn a high salary, especially millennials
Malaysians indicate they wish to uphold a division between their job and private life
Malaysians prefer interacting with their friends virtually
Gen Z consumers most actively involved in monthly leisure activities
Malaysian consumers prioritise best value offerings when travelling
Younger generations expect nature and outdoor activities options when on vacation
Weekly running or jogging the most frequent exercise routine
Younger generations leading the pack in weekly running or jogging routines
Massages proving to be the preferred stress-reduction activity for Malaysians
Malaysian consumers are feeling uneasy about the effects of climate change
Consumers actively striving for eco-friendly and sustainable habits
Malaysian consumers motivated to utilise packaging that is environmentally sustainable
Malaysian consumers use social and political media to share their views
Malaysian consumers always on the lookout for a good bargain
Millennials love shopping, from finding bargains to simply browsing
Malaysians strive to live a simple lifestyle
Millennials remain loyal to tried and tested brands
Malaysian consumers fixed to digital platforms for streaming content
Malaysians expect to increase spending on health and wellness
Younger generations intending to increase expenditure on health and wellness offerings
Malaysians are concerned about their financial standing
Millennials feeling the pinch in terms of their current financial position
Millennials anticipated to make the biggest increase in attempts at saving money
Consumers actively manage data sharing and privacy settings
Baby boomers least concerned about managing their online identity privacy settings
Malaysian consumers utilise platforms for communicating digitally
Millennials most active in updating and frequenting their online profiles
Younger generations most willing to share, write and read reviews on products or services
Consumers interacting by following or liking companies' social media feed or posts
Millennials much more likely to engage with brands online
