PUBLISHER: Euromonitor International | PRODUCT CODE: 1497463
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497463
Consumer Values and Behaviour in Singapore
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumers in Singapore are concerned about the rising costs of products
Gen X are showing the most concern about rising prices
Consumers extensively research the products and services they consume
Younger consumers are more active in doing research around products they use
Singaporeans are optimistic about their future
Younger generations are looking forward to a brighter future
While at home, consumers in Singapore frequently connect with friends or family virtually
Safe location remains the most desired home feature
Consumers in Singapore prefer to prepare their own meals
Consumers assert that they are unable to cook due to their busy schedules
Millennials are most likely to blame barriers for lack of cooking at home
Consumers in Singapore are focused on finding and identifying healthy ingredients
Gen X expect to have a job that enables an equilibrium between work and personal lives
Consumers in Singapore primarily desire to earn a high salary
All generations say they uphold a strong division between their job and private life
Consumers enjoy socialising with friends both online and face to face
Gen Z proves to be the most sociable generation
Singaporeans prioritise getting the most value for money when travelling
Older generations are more likely to immerse themselves in local culture
Singaporeans actively participate in running or jogging at least once a week
Millennials remain most committed to various forms of weekly exercise
Millennials undertake stress-reduction and mental wellbeing activities the most
Consumers are concerned about climate change
Gen X are leading by example in living more sustainable lives
Singaporeans are motivated to use products designed for energy efficiency
Millennials are most active and committed to activism around political and social issues
Consumers like to explore shops even if they have no intension of purchasing anything
Gen X would much rather browse than spend money if no bargains are found
Consumers in Singapore endeavour to embrace a minimalist lifestyle
Older generations aim to lead a minimalist lifestyle
Consumers in Singapore are drawn to digital platforms for streaming content
Expenditure on health and wellness is expected to see the greatest increase in the next year
Millennials are most willing to spend money for personal development and upskilling
Consumers are comfortable with their current financial situation
Older generations are most comfortable with their current finances
Gen Z are planning on active steps to save more and reduce overall expenditure
Singaporeans actively manage data sharing and privacy settings
Gen Z prefer to communicate online, but are also most conscious about staying anonymous
Singaporean consumers use a range of messaging or communication apps almost every day
Gen Z are most active in frequency of online activities
Younger consumers enjoy the benefits of price comparison sites and writing reviews
Consumers in Singapore show support for companies by following their social media updates
Millennials are much more likely to engage with companies and brands online
