Singapore Probiotic Food Supplements Market - 2024-2027

Report Overview

The Singapore probiotic food supplement market recorded a value of US$ 17.02 million in 2023 and is expected to reach a value of US$ 23.33 million in 2027, growing at a CAGR of 8.22% during the forecast period (2024-2027).

Consumers are increasingly seeking tailored health solutions that address their specific health concerns and individual needs. This trend is leading to the development of personalized probiotic supplements that are customized based on individual health assessments, microbiome profiles, and genetic information. Advances in biotechnology and data analytics are enabling companies to offer more targeted probiotic formulations, enhancing their effectiveness and appeal.

As more people become informed about the positive impact of probiotics on digestive health, immunity, and overall well-being, there is a growing demand for probiotic supplements. This trend is driven by a greater emphasis on preventive healthcare and self-care among consumers. The market is responding with a wider range of probiotic products that cater to diverse health needs, reflecting the heightened interest in maintaining a healthy lifestyle.

Companies in Singapore's probiotic supplement market are driving growth by developing targeted formulations that address specific health concerns like immunity, mental health, and energy. In May 2022, Singapore-based gut microbiome firm AMILI launched five new probiotic formulations under its consumer health brand, BIO & ME. These products are designed to target specific health areas, including immunity, well-being, energy, mental health, and strength.

Market Drivers

Increasing Popularity of Personalized Nutrition

As consumers become more aware of the unique nutritional needs that arise from differences in genetics, lifestyle, and health conditions, there is a growing demand for tailored dietary solutions that go beyond the one-size-fits-all approach. This trend is particularly significant in the probiotic segment, where personalized nutrition can address specific gut health issues, immune support, and other wellness goals, thereby fueling market expansion.

The rise of personalized nutrition is leading to the development of subscription-based models and direct-to-consumer (DTC) services that deliver customized probiotic supplements directly to consumers' doors. These services often include ongoing consultations and adjustments to the probiotic formulations based on individual responses and evolving health needs, making the probiotic supplement market more dynamic and responsive to consumer demands.

This focus on personalization is not only expanding the market but also setting new standards for what consumers expect from their probiotic supplements. For instance, on April 11, 2024, Singapore-based firm Nutricode launched an innovative AI-powered personalized nutrition platform designed to bridge the gap between complex scientific data and everyday understanding. This cutting-edge platform aims to assist consumers in making more informed and effective supplement choices by translating intricate nutritional science into clear, actionable insights tailored to individual needs.

Rising Demand for Functional Foods and Supplements

As consumers increasingly prioritize their health and well-being, there is a noticeable shift toward products that offer more than basic nutrition. The increasing awareness of the gut microbiome's role in overall health is encouraging more consumers to incorporate probiotic supplements into their daily routines. This growing interest in gut health is creating a strong demand for probiotic supplements that can be easily integrated into the diet, whether through pills, powders, or enhanced food products.

Major players in the probiotic market are prioritizing research and development to innovate new formulations that address evolving consumer demands beyond traditional health concerns. For instance, on September 5, 2022, Singapore-based Of Dreams and Knowledge launched a new line of six biofunctional foods designed to help prevent chronic conditions and address a variety of health concerns, including bacterial and viral infections. Additionally, the company claims that these products may aid in slowing the aging process.

Market Restraints

High Competition from Alternative Health Supplements

The proliferation of alternative health supplements creates a diverse and fragmented environment where probiotic supplements must vie for consumer attention. Products such as vitamins, minerals, herbal supplements, and other functional foods offer consumers a broad array of options for achieving health benefits. As a result, probiotic supplements face the challenge of differentiating themselves amidst a crowded market. The availability of these alternatives can dilute market share and limit the growth opportunities for probiotic products, as consumers may gravitate towards supplements that promise similar or additional health benefits.

The presence of a wide range of alternative health supplements contributes to consumer confusion and choice overload. When faced with numerous options, consumers might struggle to make informed decisions about which supplement best meets their health needs. This complexity can lead to hesitation or indecision, potentially impacting the overall demand for probiotics. In this scenario, probiotic supplements must not only compete on product efficacy but also on educating consumers about their specific benefits compared to other supplements.

Market Segment Analysis

The Singapore probiotic food supplement market is segmented based on ingredients, dosage, application, age, and distribution channel.

Rising Use of Lactobacillus as a Beneficial Bacteria in Digestive Health

In Singapore's probiotic food supplement market, Lactobacillus dominates as a key ingredient due to its proven efficacy in promoting digestive health and overall well-being. With increasing consumer awareness of gut health and immunity, strains like Lactobacillus acidophilus and Lactobacillus rhamnosus have become staples in many dietary supplements. Lactobacillus is valued for its ability to maintain a balanced gut microbiome, aid in nutrient absorption, and reduce gastrointestinal discomfort.

Manufacturers are developing scientifically-backed formulations that target gut health and immunity to cater to the demands of the health-conscious population and aging demographic. In March 2022, KINS Co. Ltd, a Japanese company specializing in personalized nutrition and beauty, announced its expansion into Singapore, launching its skincare line and supplements in the city-state. Their supplements feature 22 types of probiotics, including Lactobacillus, yeast, and nutrients from lactic acid bacteria.

Sustainability Analysis

Sustainable packaging trends, such as recyclable and biodegradable materials, are being adopted to reduce environmental impact. Local companies and global brands alike are focusing on sustainable sourcing of ingredients, which is critical in maintaining biodiversity and supporting ethical farming practices. Furthermore, the shift towards plant-based and non-dairy probiotics aligns with the growing vegan and lactose-intolerant population.

Energy-efficient production methods and the reduction of water usage in manufacturing contribute to the industry's eco-friendly footprint. Singapore's strategic focus on sustainability and innovation creates opportunities for companies to implement circular economy principles, including waste reduction and resource optimization. However, the market faces challenges in balancing rapid growth with environmental concerns, making it crucial for businesses to prioritize long-term sustainability efforts.

Unmet Needs

While probiotics are well-regarded for their digestive health benefits, there is growing consumer interest in products that combine probiotics with additional functional ingredients such as prebiotics, vitamins, minerals, or herbal extracts. These combined formulations could offer synergistic effects, providing more comprehensive health support. The market currently lacks a diverse range of such integrated products, suggesting an opportunity for innovation in developing supplements that address multiple health aspects in a single product.

Despite the increasing popularity of probiotics, there remains a significant knowledge gap regarding their benefits, appropriate usage, and the science behind probiotic strains. Many consumers are not fully aware of how different probiotics can impact their health or how to select the most suitable product for their needs. This lack of understanding can result in suboptimal product choices and underutilization of probiotics.

There is a need for greater accessibility and affordability of probiotic supplements in the market. While there is a range of probiotic products available, the high cost associated with premium formulations and specialized brands can limit access for a segment of the population. This affordability issue can be a barrier for consumers who are interested in incorporating probiotics into their daily routine but find the price prohibitive.

Market Competitive Landscape

The major players in the market include Nano Singapore, Greenlife International Pte Ltd., Kordel's Singapore, Holistic Way, Bio Health Link Pte Ltd., LAC Global Pte. Ltd., Ocean Health Pte Ltd., Best World International Ltd., Naturext, and NutriLife Singapore.

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Dosage

Tablet

Capsules

Liquid

Powder

Others

Chewables & Gummies

Soft Gels

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In December 2022, DKSH Business Unit Healthcare introduced two new probiotic products under its own brand, Probi by DKSH, in Singapore. These products are formulated and supplied by Probi AB, renowned for their expertise in developing probiotics that support health beyond gut health. DKSH will handle the marketing of these innovative products, strengthening its position as a leading partner for healthcare companies looking to expand in Asia and beyond.

In April 2022, Hong Kong firm GenieBiome launched its research-backed probiotics, G-NiiB Immunity Plus, in Singapore, aimed at accelerating recovery in COVID-19 patients. The product is now available at Guardian and Watsons pharmacies, as well as on e-commerce platforms like Shopee and Lazada.

Why Purchase the Report?

To visualize the Singapore probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Singapore probiotic food supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Singapore probiotic food supplement report would provide approximately 45 tables, 60 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies