Thailand Probiotic Food Supplements Market - 2024-2027

Market Overview

The Thailand probiotic food supplement market recorded a value of US$ 22.27 million in 2019 and is expected to reach a value of US$ 37.31 million in 2027, growing at a CAGR of 7.39% during the forecast period (2024-2027).

Due to rising health awareness and interest in preventive health measures, the probiotic food supplement market in Thailand is expanding significantly. This market, though still developing compared to more mature markets, is reflecting broader global trends toward incorporating gut health into overall wellness strategies.

In Thailand, the rise in consumer health consciousness has led to a greater focus on products that promote digestive health, boost the immune system, and enhance overall well-being. Probiotic supplements are increasingly recognized for their role in maintaining a balanced gut microbiome, which is essential for both digestive health and general wellness. A growing body of scientific research linking gut health with various aspects of health, such as immune function, mental well-being, and even skin health, supports this shift.

The market is characterized by a diverse range of probiotic products, including capsules, tablets, powders, and functional foods such as yogurt and fermented beverages. Thai consumers are becoming more sophisticated in their understanding of probiotics, moving beyond traditional dairy-based products to explore a variety of supplement formats and formulations.

Drivers

The rise of telehealth and digital health platforms

The rise of telehealth and digital health platforms is significantly driving the demand for probiotic food supplements in Thailand, reflecting broader global trends while also aligning with the country's unique healthcare landscape. In Thailand, where internet penetration and smartphone usage are high, telehealth services have rapidly gained popularity, especially during and after the COVID-19 pandemic.

Moreover, digital health platforms in Thailand are integrating AI-driven tools that offer personalized health recommendations based on user data. These platforms analyze information such as dietary habits, health concerns, and even genetic predispositions to suggest specific probiotic supplements that could benefit the user. For instance, according to New Year gifts for healthier Thais, the National Health Security Office (NHSO) had launched a telemedicine service for Thai citizens living or traveling abroad through remote medical consultations starting in 2024.

Additionally, in 2024, Arincare, a Health Tech startup providing the largest e-pharmacy platform in Thailand, partnered with global partner Zoom as a premier partner to introduce the country's first Telemedicine solution using Zoom Video Communication Technology. Furthermore, the platform plans to expand its solutions to serve hospital networks, clinics, and pharmacies.

Arincare, being a leading Health Tech startup with expertise in developing healthcare technology, has been a crucial factor in Zoom recognizing and choosing to partner for the development of a pioneering Healthcare solution in Thailand. Thus rise of telehealth and digital health platforms in the country helps to boost the market growth.

Rising incidences of lifestyle diseases

The rising incidences of lifestyle diseases in Thailand are also playing a crucial role in driving the demand for probiotic food supplements. As urbanization and modernization have altered the traditional Thai way of life, more people are experiencing lifestyle-related health issues such as obesity, diabetes, cardiovascular diseases, and digestive disorders. These conditions are often linked to unhealthy dietary habits, physical inactivity, and high stress levels, all of which are becoming more prevalent in Thailand's urban centers.

Probiotic supplements are increasingly being viewed as a natural and preventive measure to manage and mitigate the effects of these lifestyle diseases. For instance, the link between gut health and metabolic disorders is gaining attention, with studies suggesting that a healthy gut microbiome can improve metabolism, reduce inflammation, and support weight management. Thai consumers, particularly those in urban areas like Bangkok and Chiang Mai, are becoming more health-conscious and are turning to probiotics as part of a broader strategy to address these health concerns.

One concrete instance is the use of probiotics to manage diabetes, a condition that is on the rise in Thailand. Probiotics are believed to help regulate blood sugar levels by improving gut health, which in turn can affect insulin sensitivity and glucose metabolism. As more Thai people are diagnosed with diabetes or prediabetes, healthcare providers are recommending lifestyle changes that include dietary modifications and the addition of probiotic supplements. This has led to an increase in demand for probiotics designed specifically for metabolic health.

Restraints

Competition from alternative products

Competition from alternative products is a significant factor that restrains the growth of the probiotic food supplement market in Thailand. As the health and wellness sector expands, consumers are increasingly presented with a wide array of products that claim to offer similar benefits to probiotics, such as improved digestion, enhanced immunity, and overall gut health. These alternatives include prebiotics, synbiotics, digestive enzymes, and other functional foods, which often vie for the same consumer attention and spending.

Prebiotics, for instance, are non-digestible fibers that promote the growth of beneficial bacteria in the gut. In Thailand, these are often marketed as a simpler, more cost-effective alternative to probiotics, appealing to consumers who prefer to support their gut health through diet alone rather than adding another supplement to their regimen.

For instance, popular Thai beverages and snacks are increasingly being fortified with prebiotics, such as inulin or resistant starch, which are touted for their digestive health benefits. These products are often easier to integrate into daily diets, especially for those who are not accustomed to taking capsules or powders, making them a strong competitor to probiotics.

Moreover, the rise of functional foods and beverages in Thailand is creating additional competition for probiotic supplements. Many Thai consumers are drawn to products that offer multiple health benefits in a convenient form, such as fortified juices, teas, and snacks. This intense competition from alternative products challenges the probiotic food supplement market in Thailand by fragmenting consumer attention and diluting the perceived necessity of probiotics.

Segment Analysis

The Thailand probiotic food supplements market is segmented based on ingredient, dosage, application, age and distribution channel.

Growing Demand for Lactobacillus Ingredient in Thailand

Thailand's probiotic food supplement market has a strong demand for Lactobacillus components because of their established health advantages and rising consumer awareness. High on the market preference list is lactobacillus, which is well known for promoting immunity and digestive health. As evidence of their dominance and ubiquity, lactobacillus-based products accounted for almost 60% of Thailand's probiotic supplement industry in 2023.

Ingredients from lactobacillus are sought after because of how well they work to treat immune system and digestive problems. Thirty percent use Lactobacillus supplements for immunological support, and forty-five percent use them for digestive issues, according to research and consumer surveys. Due to the high demand and the expanding health-conscious trend, Lactobacillus is a crucial component of Thailand's probiotic industry. In the upcoming years, it is anticipated that the growing emphasis on health and wellness will maintain and increase demand for supplements containing lactobacillus.

Sustainability Analysis

Sustainability is becoming increasingly important in Thailand's probiotic food supplement business as customer demand turns to more ecologically friendly products. Probiotics are sourced mostly from dairy-based cultures, which have a big influence on the environment. This is a major problem. Growing interest in plant-based probiotics, which are thought to be more sustainable alternatives, is one way to solve this. But by 2023, these will only make up 15% of the market. Growing the use of plant-based alternatives could increase sustainability and satisfy consumer demand for more environmentally friendly goods.

Since the majority of probiotic products are packaged in single-use plastics, which contributes to environmental degradation, packaging and waste management are particularly important considerations. Approximately 80% of goods were sold in plastic containers in 2023. In an effort to address this problem, businesses are starting to investigate reusable alternatives and biodegradable packaging.

To further lessen the environmental impact, recycling programs and consumer education about sustainable behaviors should be put in place. The Thailand probiotic food supplement industry may attract eco-conscious consumers, grow sustainably, and keep up with global sustainability trends by emphasizing sustainable sourcing and packaging.

Unmet Needs

Although the market for probiotic food supplements is growing in Thailand, there are still an array of unmet demands that could be chances for expansion. The absence of consumer knowledge and education is a major problem. Although probiotics are becoming more popular in cities, many people, particularly in rural areas, are still unaware of their advantages.

Many customers are unaware of the entire range of benefits that probiotics offer to immunity, digestive health, and general well-being. Only over 30% of Thais frequently take probiotic supplements, according to a 2023 poll, indicating a gap in the market's penetration. Expanding adoption could be facilitated by addressing this through educational initiatives and improved product labelling.

The range and accessibility of products is another unmet demand. Basic probiotic products now dominate the market, with few options catered to particular health concerns including women's health, age-related digestive disorders, or immunity. Furthermore, probiotic supplements are more readily available in cities, which restricts access for customers in rural areas. Probiotics intended for senior health are in higher demand due to Thailand's aging population, however there aren't many products available in this market.

Competitive Landscape

The major global players in the market include BBGI Public Company Limited, Immortal Corporation Co., Ltd., Interpharma Group, MEGA Lifesciences Public Company Limited, Royce Lab International, Chame Corporation Public Company Limited, THAI HEALTH PRODUCT CO., LTD., and CEO FACTORY THAILAND

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Dosage

Tablet

Capsules

Liquid

Powder

Others

Chewables & Gummies

Soft Gels

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health&Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

After the Thai FDA approved HEAL19 in the fall of 2022, Probi announced in April 2023 that it had HEAL9 approved. Both probiotic strains are included in Probi's concepts Probi Osteo and Probi Defendum. The plan is to launch both concepts in the Thai market within 12 months.

In May 2024, Malaysia-headquartered GK Bio International, which specializes in fungi and probiotics supplements, announced that it is expanding into the neighboring Southeast Asian countries, including Singapore, Vietnam, Indonesia, and Thailand.

Why Purchase the Report?

To visualize the Thailand probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Thailand probiotic food supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Thailand probiotic food supplement report would provide approximately 39 tables, 58 figures and 218 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies