Global Face Concealer Market Size study, by Type, by Gender, by End User, by Distribution Channel and Regional Forecasts 2022-2032

Description

Global Face Concealer Market is valued approximately at USD 8.03 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 5.61% over the forecast period 2024-2032. Concealer, a cornerstone in cosmetic routines, acts as a pivotal agent in achieving an even skin tone by masking dark circles, age spots, blemishes, and other imperfections. Its targeted application, primarily in specific areas of the face, differs from foundation and has garnered substantial popularity, particularly among women and professionals in the glamour industry. Manufacturers have catered to diverse skin tones by developing a variety of shades and hues, alongside introducing basic colors like red, orange, and green to enhance its utility. The widespread availability of concealers in different forms such as tubes, bottles, chapsticks, and powder kits, coupled with their easy accessibility in supermarkets, medical stores, department stores, and shopping malls, underpins the significant market growth.

The surge in demand for facial makeup, driven by the trend towards polished looks and groomed appearances, acts as a major catalyst for the growth of the global concealer market. The increasing disposable income and the rising number of working women further propel market expansion. Moreover, the availability of concealers on e-commerce platforms has significantly boosted sales, despite the associated risk of counterfeit products. Continuous efforts by manufacturers to develop chemical-free and skin-friendly formulas to address potential skin damage issues enhance the product's appeal. Heightened awareness regarding physical appearance and the preference for organic products amplify the demand for natural-ingredient face makeup. The influence of social media, along with the trend of vlogging and creating unique content, fosters a positive market outlook. Additionally, the proliferation of salons and the burgeoning e-commerce industry, providing seamless access to products, doorstep deliveries, and secure payment methods, significantly drive market growth.

The key region in the Global Face Concealer Market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In 2023, the Asia-Pacific dominates the market in terms of revenue due to the rising adoption of western lifestyles, increasing population, and growing disposable incomes in countries like China and India. The North American market is expected to witness significant growth, driven by the considerable spending power of the region's working professionals. In Europe, the market is bolstered by advancements in the R&D sector and the increasing demand for various facial care products. The global face concealer market is also driven by the increasing demand for vegan and plant-based ingredients, propelled by the growing concern for animal welfare and environmental sustainability.

Major market players included in this report are:

Amway Corporation
Avon Products Inc
Bobbi Brown Professional Cosmetics, Inc.
Dior
Estee Lauder Companies
FSN E-Commerce Ventures Limited
L'Oreal S.A.
Oriflame Cosmetic S.A.
Pacifica Beauty
Revlon Inc
Shiseido Co., Ltd.
Skin Food Co Ltd
The Procter & Gamble Company
Unilever Plc
Weleda

The detailed segments and sub-segment of the market are explained below:

By Type:

Liquid Concealer
Cream Concealer
Stick
Balm

By Gender:

Men
Women
Unisex

By End User:

Personal
Commercial

By Distribution Channel:

Hypermarket/Supermarket
Specialty Stores
Online Sales Channel
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Face Concealer Market Executive Summary

1.1. Global Face Concealer Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Type
- 1.3.2. By Gender
- 1.3.3. By End User
- 1.3.4. By Distribution Channel
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Face Concealer Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Face Concealer Market Dynamics

3.1. Market Drivers
- 3.1.1. Rising Trend of Polished Looks and Groomed Personalities
- 3.1.2. Increasing Disposable Income
- 3.1.3. Growth of E-Commerce Platforms
3.2. Market Challenges
- 3.2.1. Availability of Counterfeit Products
- 3.2.2. Potential Skin Damage from Chemical Combinations
3.3. Market Opportunities
- 3.3.1. Increasing Demand for Vegan and Organic Products
- 3.3.2. Expansion in Developing Regions
- 3.3.3. Innovations in Chemical-Free and Skin-Friendly Formulas

Chapter 4. Global Face Concealer Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Face Concealer Market Size & Forecasts by Type 2022-2032

5.1. Segment Dashboard
5.2. Global Face Concealer Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Liquid Concealer
- 5.2.2. Cream Concealer
- 5.2.3. Stick
- 5.2.4. Balm

Chapter 6. Global Face Concealer Market Size & Forecasts by Gender 2022-2032

6.1. Segment Dashboard
6.2. Global Face Concealer Market: Gender Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Men
- 6.2.2. Women
- 6.2.3. Unisex

Chapter 7. Global Face Concealer Market Size & Forecasts by End User 2022-2032

7.1. Segment Dashboard
7.2. Global Face Concealer Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Personal
- 7.2.2. Commercial

Chapter 8. Global Face Concealer Market Size & Forecasts by Distribution Channel 2022-2032

8.1. Segment Dashboard
8.2. Global Face Concealer Market: Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Hypermarket/Supermarket
- 8.2.2. Specialty Stores
- 8.2.3. Online Sales Channel
- 8.2.4. Others

Chapter 9. Global Face Concealer Market Size & Forecasts by Region 2022-2032

9.1. North America Face Concealer Market
- 9.1.1. U.S. Face Concealer Market
  - 9.1.1.1. Type breakdown size & forecasts, 2022-2032
  - 9.1.1.2. Gender breakdown size & forecasts, 2022-2032
  - 9.1.1.3. End User breakdown size & forecasts, 2022-2032
  - 9.1.1.4. Distribution Channel breakdown size & forecasts, 2022-2032
- 9.1.2. Canada Face Concealer Market
9.2. Europe Face Concealer Market
- 9.2.1. UK Face Concealer Market
- 9.2.2. Germany Face Concealer Market
- 9.2.3. France Face Concealer Market
- 9.2.4. Spain Face Concealer Market
- 9.2.5. Italy Face Concealer Market
- 9.2.6. Rest of Europe Face Concealer Market
9.3. Asia-Pacific Face Concealer Market
- 9.3.1. China Face Concealer Market
- 9.3.2. India Face Concealer Market
- 9.3.3. Japan Face Concealer Market
- 9.3.4. Australia Face Concealer Market
- 9.3.5. South Korea Face Concealer Market
- 9.3.6. Rest of Asia Pacific Face Concealer Market
9.4. Latin America Face Concealer Market
- 9.4.1. Brazil Face Concealer Market
- 9.4.2. Mexico Face Concealer Market
- 9.4.3. Rest of Latin America Face Concealer Market
9.5. Middle East & Africa Face Concealer Market
- 9.5.1. Saudi Arabia Face Concealer Market
- 9.5.2. South Africa Face Concealer Market
- 9.5.3. Rest of Middle East & Africa Face Concealer Market

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. Avon Products Inc
  - 10.3.1.1. Key Information
  - 10.3.1.2. Overview
  - 10.3.1.3. Financial (Subject to Data Availability)
  - 10.3.1.4. Product Summary
  - 10.3.1.5. Market Strategies
- 10.3.2. Bobbi Brown Professional Cosmetics, Inc.
- 10.3.3. Dior
- 10.3.4. FSN E-Commerce Ventures Limited
- 10.3.5. Oriflame Cosmetic S.A.
- 10.3.6. Pacifica Beauty
- 10.3.7. Revlon Inc
- 10.3.8. Shiseido Co., Ltd.
- 10.3.9. Skin Food Co Ltd
- 10.3.10. The Procter & Gamble Company
- 10.3.11. Unilever Plc
- 10.3.12. Weleda
- 10.3.13. Amway Corporation
- 10.3.14. Estee Lauder Companies
- 10.3.15. L'Oreal S.A.

Chapter 11. Research Process

11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
11.2. Research Attributes