Makeup Base Market Size, Share & Trends Analysis Report By Product (Foundation, Concealer, Powder, Primer), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025

The global makeup base market size is expected to reach USD 19.29 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.4% from 2025 to 2030. Rising awareness about physical appearance, coupled with increasing purchasing power in developing countries such as China, Brazil, and India, is fueling demand for makeup base over the world. In addition, rising female participation in the global workforce has been impacting the market growth positively. Over the past few years, importance of digital marketing has been growing significantly in this industry owing to influence of social media on consumers. Therefore, manufacturers of makeup base are emphasizing on digital marketing by collaborating with social media platforms and social influencers.

The foundation product segment dominated the global market in 2024, accounting for over 40.6% share of the total revenue. Wide range of shades available in liquid, cream, cake, and stick forms has been expanding the consumer base of the industry. Popularity of the cushion foundation has been increasing significantly over the world owing to its time saving and easy to use features. Key manufacturers including Amorepacific Corporation, L'Oreal S.A., and Christian Dior SE have included this product in their product portfolio.

As of 2024, Asia Pacific held the largest share of 31.3%. Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, and South Korea are the prominent markets of this region. Increasing number of middle-class consumers has fueled the demand for luxury beauty products including makeup base in Asia Pacific.

Major competitors in the industry for makeup base include L'Oreal S.A.; Shiseido Company; LVMH Moet Hennessy - Louis Vuitton SE; Coty Inc.; Estee Lauder Companies; Avon Products, Inc.; Amorepacific Corporation; Unilever; Chanel S.A; and Mary Kay Inc. Companies have been strategically expanding their business through activities such as mergers and acquisitions. For instance, in June 2017, Unilever acquired Hourglass, a luxury color cosmetics brand, in order to expand its product portfolio.

Makeup Base Market Report Highlights:

In terms of product, foundation dominated the makeup base market in 2024, accounting for more than 40.6% share of the total revenue
In terms of distribution channel, the offline segment held the largest share of over 77.06% in 2024. Online distribution channel is expected to expand at the fastest CAGR of 3.9% from 2025 to 2030
Asia Pacific is expected to witness the fastest growth owing to increasing working women professionals and growing spending on personal grooming
Shifting inclination towards natural cosmetics among millennial women is expected to prompt the industry participants to opt for the product innovation.

Product Code: GVR-3-68038-672-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Makeup Base Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Makeup Base Market: Product Estimates & Trend Analysis

5.1. Makeup Base Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Foundation
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Concealer
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Powder
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Primer
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Makeup Base Market: Distribution Channel Estimates & Trend Analysis

6.1. Makeup Base Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Online
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Offline
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Makeup Base Market: Regional Estimates & Trend Analysis

7.1. Makeup Base Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.3. Saudi Arabia
    - 7.3.5.3.1. Key country dynamics
    - 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Makeup Base Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. L'Oreal S.A.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Shiseido Company Limited
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. LVMH Moet Hennessy - Louis Vuitton SE
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Coty Inc.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Estee Lauder Companies
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. The Avon Company
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Amorepacific
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Unilever
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Chanel, Inc.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Mary Kay Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-672-1

List of Tables

Table 1. Global makeup base market: Key market driver analysis
Table 2. Global makeup base market: Key market restraint analysis
Table 3. Global makeup base market estimates & forecast, by product (USD Million)
Table 4. Global makeup base market estimates & forecast, by distribution channel (USD Million)
Table 5. North America makeup base market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 6. North America makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 7. North America makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 8. U.S. macro-economic outlay
Table 9. U.S. makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 10. U.S. makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 11. Canada macro-economic outlay
Table 12. Canada makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 13. Canada makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 14. Mexico macro-economic outlay
Table 15. Mexico makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 16. Mexico makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17. Europe makeup base market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 18. Europe makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 19. Europe makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 20. UK macro-economic outlay
Table 21. UK makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 22. UK makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23. Germany macro-economic outlay
Table 24. Germany makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 25. Germany makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 26. France macro-economic outlay
Table 27. France makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 28. France makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 29. Italy macro-economic outlay
Table 30. Italy makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 31. Italy makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 32. Spain macro-economic outlay
Table 33. Spain makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 34. Spain makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 35. Asia Pacific makeup base market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 36. Asia Pacific makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 37. Asia Pacific makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38. China macro-economic outlay
Table 39. China makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 40. China makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41. India macro-economic outlay
Table 42. India makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 43. India makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 44. Japan macro-economic outlay
Table 45. Japan makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 46. Japan makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 47. Australia & New Zealand macro-economic outlay
Table 48. Australia & New Zealand makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 49. Australia & New Zealand makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 50. South Korea macro-economic outlay
Table 51. South Korea makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 52. South Korea makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 53. Latin America makeup base market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 54. Latin America makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 55. Latin America makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56. Brazil macro-economic outlay
Table 57. Brazil makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 58. Brazil makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 59. Middle East & Africa makeup base market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62. South Africa macro-economic outlay
Table 63. South Africa makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 64. South Africa makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65. Saudi Arabia macro-economic outlay
Table 66. Saudi Arabia makeup base market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 67. Saudi Arabia makeup base market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 68. Recent developments & impact analysis, by key market participants
Table 69. Company market share, 2024 (%)
Table 70. Company heat map analysis, 2024
Table 71. Companies implementing key strategies

List of Figures

Fig. 1 Makeup base market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and makeup base size (USD Million)
Fig. 11 Global makeup base size, 2018 to 2030 (USD Million)
Fig. 12 Makeup base market: Penetration & growth prospect mapping
Fig. 13 Makeup base market: Value chain analysis
Fig. 14 Makeup base market: Dynamics
Fig. 15 Makeup base market: Porter's five forces analysis
Fig. 16 Makeup base market estimates & forecast, by product (USD Million)
Fig. 17 Foundation market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Concealer market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Primer market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Powder market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Makeup base market estimates & forecast, by distribution channel (USD Million)
Fig. 22 Makeup base market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Makeup base market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 24 Makeup base market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 25 Regional marketplace: Key takeaways
Fig. 26 North America makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 US makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Canada makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Mexico makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Europe makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 Germany makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 UK makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 France makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Italy makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Spain makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Asia Pacific makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 China makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 India makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Japan makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Australia & New Zealand makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 South Korea makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Latin America makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Brazil makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Middle East & Africa makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 South Africa makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Saudi Arabia makeup base market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 Key company categorization
Fig. 48 Company market share analysis, 2024
Fig. 49 Strategic framework of makeup base

Makeup Base Market Size, Share & Trends Analysis Report By Product (Foundation, Concealer, Powder, Primer), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Makeup Base Market Growth & Trends:

Makeup Base Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Makeup Base Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Makeup Base Market: Product Estimates & Trend Analysis

Chapter 6. Makeup Base Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Makeup Base Market: Regional Estimates & Trend Analysis

Chapter 8. Makeup Base Market: Competitive Analysis

List of Tables

List of Figures