Waterproof Makeup Market, By Product Type, By Form, By Distribution Channel, By Geography

Description

The global waterproof makeup market is estimated to be valued at USD 16.67 Bn in 2024 and is expected to reach USD 25.56 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	16.67 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	6.30%	2031 Value Projection:	25.56 Bn

Figure. Waterproof Makeup Market Share (%), By Region 2024

Waterproof makeup has become highly popular around the world in the last few years. Traditionally used by professional performers like actors and musicians, waterproof formulations have provided longer wear and increased transfer-resistance compared to regular makeup. With more active lifestyles and outdoor recreational activities gaining prominence, consumers are increasingly looking for makeup that can withstand sweat, humidity, and incidental water contact without smudging or fading. The rising participation of women in aquatic sports and water adventures has further boosted the demand for waterproof cosmetics. The growing awareness about the benefits of waterproof makeup for different occasions has been a key driver for the global waterproof makeup market.

Market Dynamics

The global waterproof makeup market is driven by the growing popularity of outdoor recreational activities and water sports among consumers. Waterproof formulations allow consumers to enjoy their activities without having to reapply makeup frequently. The increasing participation of women in aquatic sports has also boosted the sales of waterproof cosmetics. However, the market faces restraints from some consumers' preferences for regular makeup over waterproof variants due to reasons such as perceived lack of natural look and difficulty of removal. Product innovation in terms of improving aesthetics and ease of removal can help address these concerns and unlock new growth opportunities. The rising demand for multi-functional cosmetics and creative makeup looks also provides opportunities for manufacturers to launch advanced waterproof products.

Key Features of the Study

This report provides in-depth analysis of the global waterproof makeup market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global waterproof makeup market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal, Estee Lauder Companies, Procter & Gamble, Coty Inc., Revlon, Shiseido Company, Mary Kay Inc., Avon Products, Inc., Beiersdorf AG, Johnson & Johnson, Oriflame Cosmetics, Amway, Unilever, Chanel S.A., and Dior (LVMH)

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global waterproof makeup market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2019 - 2031)
- Face Makeup
- Eye Makeup
- Lip Makeup
- Others
Form Insights (Revenue, USD Bn, 2019 - 2031)
- Liquid
- Gels
- Powder
Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Offline Retail
- Online Retail
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- L'Oreal
- Estee Lauder Companies
- Procter & Gamble
- Coty Inc.
- Revlon
- Shiseido Company
- Mary Kay Inc.
- Avon Products, Inc.
- Beiersdorf AG
- Johnson & Johnson
- Oriflame Cosmetics
- Amway
- Unilever
- Chanel S.A.
- Dior (LVMH)

Product Code: CMI7500

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Waterproof Makeup Market, By Product Type
- Global Waterproof Makeup Market, By Form
- Global Waterproof Makeup Market, By Distribution Channel
- Global Waterproof Makeup Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

4. Global Waterproof Makeup Market, By Product Type, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Face Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Eye Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Lip Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Waterproof Makeup Market, By Form, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Liquid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Powder
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Waterproof Makeup Market, By Distribution Channel, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Offline Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Waterproof Makeup Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa

8. Competitive Landscape

L'Oreal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Estee Lauder Companies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Coty Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Revlon
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shiseido Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mary Kay Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Avon Products, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Beiersdorf AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Johnson & Johnson
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oriflame Cosmetics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amway
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Chanel S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dior (LVMH)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
About us