Events Industry Market By Type (Music Concert, Festivals, Sports, Others), By Organizer (Sports, Entertainment, Others): Global Opportunity Analysis and Industry Forecast, 2024-2035

The events industry market was valued at $438.8 billion in 2023 and is projected to reach $819.1 billion by 2035, registering a CAGR of 5.4% from 2024 to 2035.

The term "events industry" refers to a diverse industry that is involved in planning, organizing, and executing various events all around the world and it offers services for different occasions such as sporting events, music events, corporate events, social events, and cultural events, among others. The key stakeholders within the events industry are corporate organizations, public organizations & NGOs, and similar others.

The substantial surge in worldwide event sponsorships serves as the key driving factor for the expansion of the events industry market. Prominent players from various industries have made significant investments in events, such as sporting competitions and concerts, as a strategic approach to promote and create awareness about their products and services. As an effort of sponsoring these events, companies aim to leverage the wide reach and engaged audience that such gatherings attract, which ultimately results in improved brand visibility, increased customer engagement, and potential business growth opportunities. This surge in sponsorships highlights the pivotal role events play in the modern business landscape, positioning them as a key driver of market growth and competitiveness.

Event sponsorship has become a critical strategic investment for businesses that seek enhanced brand visibility and targeted marketing opportunities. Companies extend financial support to events or organizations through sponsorships, thereby gaining a valuable platform to promote their products to a wide consumer audience. This strategic approach effectively enhances product acceptance among different groups of customers. Moreover, the potential for tax deductions on sponsorship expenses serves as an added incentive for businesses to capitalize on these opportunities, which helps to optimize their returns on marketing investments. In addition, event sponsorship offers a wide range of benefits that facilitate the achievement of marketing, branding, and financial objectives for businesses. It also fosters brand loyalty and allows companies to better understand and cater to consumer preferences. Furthermore, events serve as effective tools to captivate the interest of both existing and potential customers, which thus leaves a positive impression that contributes to heightened brand loyalty.

Event organization involves substantial expenditure which consists of various cost factors that contribute to the overall operational outlay. These expenses comprise on-site fees, venue costs, food and catering expenditures, event rentals, entertainment expenses, and production costs. On-site expenses refer to charges levied by the event venue, which can significantly impact the overall budget of an event. The venue costs comprise multiple components such as security deposits, room rentals, insurance coverage, and parking fees. The costs related to providing beverages and meals, alongside other relevant expenses, are included in the food and catering aspect of the event. Furthermore, a notable outlay in event management pertains to production expenditures, which consist of the strategic coordination and administration of various logistical elements, as well as endeavors to attract attendees. Thus, these expenditures collectively impose a substantial financial burden on event organizers, posing a significant obstacle to the expansion of the global event industry market.

Online booking, phone calls, emails, and video conferences have made event planning cost-effective and easily accessible. This shift has expanded the customer base through creative digital means. Smartphones, desktop apps, and mobile apps have streamlined event organization, which thus makes it more efficient and manageable. Webinars and video conferences offer seamless event experiences and create lucrative opportunities for market expansion in forthcoming years. Technology has enabled event managers to handle logistics, registration, and ticketing processes with ease, which enhances attendee experiences and satisfaction throughout the event. Real-time communication tools improve team coordination and help in the reduction of errors. Data analytics allows for better customer engagement and personalization, which significantly allows companies to increase their brand loyalty. The trend of online events is expected to grow, and it presents businesses with opportunities to reach global audiences and foster international collaborations, thus boosting market growth.

The events industry market is analyzed on the basis of type, organizer, and region. By type, the market is divided into music concerts, festivals, sports, and others. By the organizer, it is classified into sports, entertainment, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, UK, Italy, Spain, Russia, Netherlands, Sweden, Belgium, Denmark, Finland, Poland, Czechia, Hungary, Romania, and Rest of Europe).

The major players operating in the global events industry market are Access Destination Services, LLC, Cvent Holding Corp., CL Events, DRPG Group, Anschutz Entertainment Group, ATPI Ltd., Capita Plc., BCD Group International BV, Clarion Events Limited, Evenbrite, Live Nation.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the events industry market analysis from 2023 to 2035 to identify the prevailing events industry market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the events industry market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global events industry market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

• Quarterly Update and* (only available with a corporate license, on listed price)
• 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
• Free Upcoming Version on the Purchase of Five and Enterprise User License.
• 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
• 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
• Free data Pack on the Five and Enterprise User License. (Excel version of the report)
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• Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

• Additional company profiles with specific to client's interest
• Additional country or region analysis- market size and forecast
• Average Selling Price Analysis / Price Point Analysis
• Brands Share Analysis
• Criss-cross segment analysis- market size and forecast
• Expanded list for Company Profiles
• Historic market data
• Import Export Analysis/Data
• Key player details (including location, contact details, supplier/vendor network etc. in excel format)
• List of customers/consumers/raw material suppliers- value chain analysis
• Market share analysis of players at global/region/country level
• Per Capita Consumption Trends
• Product Consumption Analysis
• Reimbursement Scenario
• SWOT Analysis
• Volume Market Size and Forecast

Key Market Segments

By Organizer

• Others
• Sports
• Entertainment

By Type

• Music Concert
• Festivals
• Sports
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Sweden
  • Belgium
  • Denmark
  • Finland
  • Poland
  • Czehia
  • Hungary
  • Romania
  • Rest of Europe

Key Market Players:

• Access Destination Services, LLC
• Anschutz Entertainment Group
• ATPI Ltd.
• BCD Group International BV
• Capita plc.
• Clarion Events Limited
• CL Events
• Cvent Holding Corp.
• DRPG Group
• Eventbrite
• Live Nation