Exhibition Global Market Report 2024

Description

Exhibitions are organized events where companies, organizations, and individuals showcase their products, services, or work to the public or industry professionals. These events provide a platform for businesses to highlight innovations, build connections, and generate leads. Exhibitions play a crucial role in networking, brand building, and maintaining market competitiveness.

The main types of exhibitions are traditional, virtual, and hybrid. Traditional exhibitions involve physical events where exhibitors set up booths and displays in a venue to present their offerings. Revenue streams for traditional exhibitions include exhibitor fees, sponsorship fees, entrance fees, and additional services. These events cater to a range of industries, such as consumer goods and retail, hospitality, art and fuel, energy, automotive and transportation, industrial, entertainment, and more. The enterprise sizes involved range from large enterprises to small and midsize enterprises (SMEs).

The exhibition market research report is one of a series of new reports from The Business Research Company that provides exhibition market statistics, including exhibition industry global market size, regional shares, competitors with a exhibition market share, detailed exhibition market segments, market trends and opportunities, and any further data you may need to thrive in the exhibition industry. This exhibition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exhibition market size has grown strongly in recent years. It will grow from $63.49 billion in 2023 to $67.10 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to rising disposable incomes, urban development, increased cultural investments, government grants and support, and the expansion of cultural tourism.

The exhibition market size is expected to see strong growth in the next few years. It will grow to $84.06 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth during the forecast period can be credited to ongoing urban revitalization projects, progress in digital and interactive technologies, expanding international cultural exchange programs, an increasing emphasis on arts education, and public involvement. Key trends during this period include virtual and hybrid exhibitions, greater use of interactive and immersive technologies, the proliferation of specialized and niche exhibitions, a focus on sustainability and eco-friendly practices, and the emergence of data-driven and personalized experiences.

The growth of the arts and cultural industries is anticipated to drive the exhibition market forward. This sector includes a wide range of activities and organizations involved in creating, producing, distributing, and promoting cultural and artistic products and experiences. Factors such as rising disposable incomes and changing spending patterns are fueling this growth, leading to greater investment in cultural and artistic experiences. Exhibitions play a crucial role in the arts and cultural industry by providing platforms to showcase and promote artistic works, engage the public, facilitate cultural exchange, offer educational opportunities, support market development, and strengthen community connections. For instance, in March 2024, the National Endowment for the Arts (NEA) reported a 4.8% growth in the arts and cultural industry economy between 2021 and 2022. As a result, the expanding arts and cultural industries are expected to drive the exhibition market.

Major companies in the exhibition market are focusing on developing digitally advanced event and exhibition planning products, such as mobile applications, to enhance attendee engagement, streamline operations, and offer innovative solutions for a seamless event experience. These mobile apps provide comprehensive tools for managing event schedules, exhibitor logistics, attendee registration, and interactive features, thus improving the planning and execution of exhibitions and events. For example, in November 2023, Simpleview, a US-based marketing software provider, introduced the Eventsforce mobile app, designed as a cost-effective solution for tourism event organizations to enhance attendee engagement. The app includes user-friendly features for attendees, exhibitors, sponsors, and organizers, such as seamless integration with major association management systems (AMS) or customer relationship management (CRM) and event management systems, mobile and desktop access, advanced QR code scanning, and gamification tools to boost engagement.

In April 2024, CloserStill Media, a UK-based media company, acquired Elite Exhibitions for an undisclosed amount. This acquisition aims to enhance CloserStill's portfolio in the cruise ship sector, complementing its existing events in the transportation and design industries. Elite Exhibitions is a UK-based exhibition and conference organizer company.

Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe Munchen, Clarion Events, Fiera Milano SpA, NurnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tuyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Dusseldorf, Messe Frankfurt, ITE Group

North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the exhibition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The exhibition market includes revenues earned by entities by providing services such as event organization, exhibitor space rental, sponsorship opportunities, ticket sales, and ancillary services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Exhibition Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on exhibition market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for exhibition ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The exhibition market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Exhibition: Traditional Exhibitions; Virtual Exhibitions; Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee; Sponsorship Fee; Entrance Fee; Services
3) By Enterprise Size: Large Enterprise; Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector; Hospitality Sector; ART Fuel Forum (AFF) And Energy Sector; Automotive And Transportation Sector; Industrial Sector; Entertainment Sector; Other Industries
Companies Mentioned: Reed Exhibitions; Informa Markets; GL Events; Ascential plc; MCH Group
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19902

1. Executive Summary

2. Exhibition Market Characteristics

3. Exhibition Market Trends And Strategies

4. Exhibition Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Exhibition Market Size and Growth

5.1. Global Exhibition Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Exhibition Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Exhibition Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Exhibition Market Segmentation

6.1. Global Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Traditional Exhibitions
Virtual Exhibitions
Hybrid Exhibitions
6.2. Global Exhibition Market, Segmentation By Revenue Stream, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Exhibitor Fee
Sponsorship Fee
Entrance Fee
Services
6.3. Global Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Large Enterprise
Small And Midsize Enterprise (SME)
6.4. Global Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Consumer Goods And Retail Sector
Hospitality Sector
ART Fuel Forum (AFF) And Energy Sector
Automotive And Transportation Sector
Industrial Sector
Entertainment Sector
Other Industries

7. Exhibition Market Regional And Country Analysis

7.1. Global Exhibition Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Exhibition Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Exhibition Market

8.1. Asia-Pacific Exhibition Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Exhibition Market

9.1. China Exhibition Market Overview
9.2. China Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Exhibition Market

10.1. India Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Exhibition Market

11.1. Japan Exhibition Market Overview
11.2. Japan Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Exhibition Market

12.1. Australia Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Exhibition Market

13.1. Indonesia Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Exhibition Market

14.1. South Korea Exhibition Market Overview
14.2. South Korea Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Exhibition Market

15.1. Western Europe Exhibition Market Overview
15.2. Western Europe Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Exhibition Market

16.1. UK Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Exhibition Market

17.1. Germany Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Exhibition Market

18.1. France Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Exhibition Market

19.1. Italy Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Exhibition Market

20.1. Spain Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Exhibition Market

21.1. Eastern Europe Exhibition Market Overview
21.2. Eastern Europe Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Exhibition Market

22.1. Russia Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Exhibition Market

23.1. North America Exhibition Market Overview
23.2. North America Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Exhibition Market

24.1. USA Exhibition Market Overview
24.2. USA Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Exhibition Market

25.1. Canada Exhibition Market Overview
25.2. Canada Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Exhibition Market

26.1. South America Exhibition Market Overview
26.2. South America Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Exhibition Market

27.1. Brazil Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Exhibition Market

28.1. Middle East Exhibition Market Overview
28.2. Middle East Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Exhibition Market

29.1. Africa Exhibition Market Overview
29.2. Africa Exhibition Market, Segmentation By Exhibition, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Exhibition Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Exhibition Market, Segmentation By Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Exhibition Market Competitive Landscape And Company Profiles

30.1. Exhibition Market Competitive Landscape
30.2. Exhibition Market Company Profiles
- 30.2.1. Reed Exhibitions
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Informa Markets
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. GL Events
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Ascential plc
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. MCH Group
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Exhibition Market Other Major And Innovative Companies

31.1. Emerald Expositions
31.2. Messe Munchen
31.3. Clarion Events
31.4. Fiera Milano SpA
31.5. NurnbergMesse
31.6. Artexis Easyfairs
31.7. Comexposium
31.8. dmg events
31.9. Hyve Group
31.10. Tuyap Fairs and Exhibitions Organization Inc.
31.11. Koelnmesse
31.12. RAI Amsterdam
31.13. Fira Barcelona
31.14. Pico Global
31.15. Tarsus Group

32. Global Exhibition Market Competitive Benchmarking

33. Global Exhibition Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Exhibition Market

35. Exhibition Market Future Outlook and Potential Analysis

35.1 Exhibition Market In 2028 - Countries Offering Most New Opportunities
35.2 Exhibition Market In 2028 - Segments Offering Most New Opportunities
35.3 Exhibition Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer