Global Event Marketing Service Market Size Study, by Service, by Event Type, by End User, and Regional Forecasts 2022-2032

Description

Global Event Marketing Service Market is valued at approximately USD 480.52 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.33% over the forecast period 2024-2032. Event marketing services encompass professional services that assist businesses in planning, organizing, and promoting events to achieve specific marketing objectives. Typically offered by event management organizations or marketing firms specializing in event promotion, these services cover a wide range of event types including conferences, trade shows, product launches, corporate celebrations, and marketing campaigns.

The Global Event Marketing Service Market is driven escalating importance of live experiences in marketing strategies has significantly increased the demand for event marketing services. Companies recognize the unique opportunities events present for enhancing brand awareness, fostering consumer engagement, generating leads, and nurturing relationships. Moreover, rise of experiential marketing, which focuses on providing engaging and memorable experiences to customers, complements the growth of event marketing services. These events offer a platform to deliver personalized, interactive, and multisensory experiences that leave a lasting impression on attendees. Moreover, adoption of digital and hybrid events and technological advancements in event management solutions are anticipated to create lucrative opportunities for the market. However, security concerns and high cost of event management services is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Event Marketing Service Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is expected to dominate the event marketing service market share during the forecast period from 2024 to 2032. This region benefits from industry-specific expertise, contacts, and marketing strategies tailored to successfully promote and manage events in sectors such as finance, technology, healthcare, fashion, and the automotive industry. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

Bassett Events
Planit Inc
Hello Destination Management, LLC
Maritz Holdings LLC
VIVA Creative
PRA Events, Inc
CWT Global B.V.
The Freeman Company, LLC
Cvent Holding Corp.
Jack Morton Worldwide Inc

The detailed segments and sub-segment of the market are explained below:

By Service:

Event Planning and Management
Event Promotion and Publicity
Event Sponsorship and Partnerships
Others

By Event Type:

Trade Shows
Product Launches
Exhibitions and Conferences
Promotional Events
Others

By End User:

Corporate
Trade Associations
Educational Institutions
Entertainment
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
RoMEA

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market

Chapter 1. Global Event Marketing Service Market Executive Summary

1.1. Global Event Marketing Service Market Size & Forecast (2022- 2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Service
- 1.3.2. By Event Type
- 1.3.3. By End User
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Event Marketing Service Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Event Marketing Service Market Dynamics

3.1. Market Drivers
- 3.1.1. Growing importance of live experiences in marketing tactics
- 3.1.2. Increase in experiential marketing
3.2. Market Challenges
- 3.2.1. Data privacy and security concerns
- 3.2.2. High cost of event management services
3.3. Market Opportunities
- 3.3.1. Rising adoption of digital and hybrid events
- 3.3.2. Technological advancements in event management solutions

Chapter 4. Global Event Marketing Service Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Event Marketing Service Market Size & Forecasts by Service 2022-2032

5.1. Segment Dashboard
5.2. Global Event Marketing Service Market: Service Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Event Planning and Management
- 5.2.2. Event Promotion and Publicity
- 5.2.3. Event Sponsorship and Partnerships
- 5.2.4. Others

Chapter 6. Global Event Marketing Service Market Size & Forecasts by Event Type 2022-2032

6.1. Segment Dashboard
6.2. Global Event Marketing Service Market: Event Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Trade Shows
- 6.2.2. Product Launches
- 6.2.3. Exhibitions and Conferences
- 6.2.4. Promotional Events
- 6.2.5. Others

Chapter 7. Global Event Marketing Service Market Size & Forecasts by End User 2022-2032

7.1. Segment Dashboard
7.2. Global Event Marketing Service Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Corporate
- 7.2.2. Trade Associations
- 7.2.3. Educational Institutions
- 7.2.4. Entertainment
- 7.2.5. Others

Chapter 8. Global Event Marketing Service Market Size & Forecasts by Region 2022-2032

8.1. North America Event Marketing Service Market
- 8.1.1. U.S. Event Marketing Service Market
  - 8.1.1.1. Service breakdown size & forecasts, 2022-2032
  - 8.1.1.2. Event Type breakdown size & forecasts, 2022-2032
  - 8.1.1.3. End User breakdown size & forecasts, 2022-2032
- 8.1.2. Canada Event Marketing Service Market
8.2. Europe Event Marketing Service Market
- 8.2.1. U.K. Event Marketing Service Market
- 8.2.2. Germany Event Marketing Service Market
- 8.2.3. France Event Marketing Service Market
- 8.2.4. Spain Event Marketing Service Market
- 8.2.5. Italy Event Marketing Service Market
- 8.2.6. Rest of Europe Event Marketing Service Market
8.3. Asia-Pacific Event Marketing Service Market
- 8.3.1. China Event Marketing Service Market
- 8.3.2. India Event Marketing Service Market
- 8.3.3. Japan Event Marketing Service Market
- 8.3.4. Australia Event Marketing Service Market
- 8.3.5. South Korea Event Marketing Service Market
- 8.3.6. Rest of Asia Pacific Event Marketing Service Market
8.4. Latin America Event Marketing Service Market
- 8.4.1. Brazil Event Marketing Service Market
- 8.4.2. Mexico Event Marketing Service Market
- 8.4.3. Rest of Latin America Event Marketing Service Market
8.5. Middle East & Africa Event Marketing Service Market
- 8.5.1. Saudi Arabia Event Marketing Service Market
- 8.5.2. South Africa Event Marketing Service Market
- 8.5.3. Rest of Middle East & Africa Event Marketing Service Market

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
9.2. Top Market Strategies
9.3. Company Profiles
- 9.3.1. Bassett Events
  - 9.3.1.1. Key Information
  - 9.3.1.2. Overview
  - 9.3.1.3. Financial (Subject to Data Availability)
  - 9.3.1.4. Product Summary
  - 9.3.1.5. Market Strategies
- 9.3.2. Planit Inc
- 9.3.3. Hello Destination Management, LLC
- 9.3.4. Maritz Holdings LLC
- 9.3.5. VIVA Creative
- 9.3.6. PRA Events, Inc.
- 9.3.7. CWT Global B.V.
- 9.3.8. The Freeman Company, LLC
- 9.3.9. Cvent Holding Corp.
- 9.3.10. Jack Morton Worldwide Inc

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes