India Consumer Electronic External Coating Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by End-Use : Country Opportunity Analysis and Industry Forecast 2022-2032

Description

List of Tables

The India consumer electronics external coating market attained $6.7 million in 2022 and is projected to reach $11.1 million by 2032, growing at a CAGR of 5.3% from 2023 to 2032. Consumer electronics external coatings are protective layers applied to the surfaces of electronic devices such as smartphones, laptops, tablets, and computers. These coatings serve several purposes, including enhancing the aesthetic appeal, providing protection against scratches, impacts, and environmental factors, and improving the durability of the device. One of the primary properties of consumer electronics coatings is scratch resistance. These coatings are designed to withstand everyday wear and tear, including friction from keys, coins, or other objects that may come in contact with the device's surface. Furthermore, they provide defence from minor impacts, thereby decreasing the chances of aesthetic damage.

Introduction

External coating in consumer electronics refers to the application of a protective layer or finish on the surface of devices such as smartphones, laptops, tablets, televisions, and home appliances. This coating can be composed of various materials including polymers, metals, or composites, and is designed to enhance the device's aesthetic appeal, durability, and functionality. The coatings are applied using techniques like painting, plating, or vacuum deposition, and can range from simple protective films to advanced nano-coatings that provide specific properties such as anti-scratch, anti-fingerprint, or antimicrobial effects.

Key Takeaways

The India consumer electronics external coating industry is highly fragmented, with several players including Henkel Adhesives Technologies India Private Limited, AkzoNobel N. V, Hanjin Chemical Co., Ltd, The Sherwin-Williams Company, H.B. Fuller Company, DAIKIN INDUSTRIES, Ltd., Arkema, Dow, Eastman Chemical Company, BASF SE, and Axalta Coating Systems.

More than 2,765 product literatures, industry releases, annual reports, and other such documents of major industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.

The segment analysis of India consumer electronics external coating market in terms of value ($ million) during the forecast period 2023-2032 is covered in the India consumer electronics external coating report.

Market Dynamics

Rise in demand for consumer electronics in India is set to drive significant growth in the consumer electronics external coatings market. With the proliferation of smartphones, laptops, tablets, and other electronic devices across both urban and rural areas, there is rise in demand for protective coatings to safeguard these products from daily wear and tear. As consumers rely more heavily on electronic devices for communication, entertainment, work, and education, they seek products that offer enhanced durability, aesthetics, and longevity. According to the India Brand Equity Foundation (IBEF), the Indian government intends to elevate India's share in the electronics sector by approximately $400 billion, including exports valued at $120 billion. This initiative aims to boost India's presence in the value chains to 9-10%, a significant rise from the current 1-2% potential.

According to Invest India, India is expected to achieve $1 trillion digital economy by the fiscal year 2025-2026. Presently, the electronics market in India stands at a value of $155 billion, with domestic production contributing 65% to this figure. Protective coatings play a crucial role in providing resistance against scratches, abrasions, moisture, and other environmental factors, thereby prolonging the lifespan of electronic devices, and maintaining their visual appeal. Moreover, the advent of advanced coating technologies has enabled manufacturers to offer coatings with additional functionalities such as anti-fingerprint, anti-microbial, and impact resistance properties, further fueling consumer interest. As a result, the consumer electronics external coatings market in India is poised to capitalize on this trend, with coatings becoming an integral component of electronic devices, contributing to their overall value proposition, and driving the market growth. Rise in the smartphone market in India is projected to be a significant driver for the growth of the consumer electronics external coatings market. As one of the world's largest and fastest-growing smartphone markets, India presents a lucrative opportunity for coatings manufacturers. With increasing smartphone ownership driven by factors such as rise in disposable incomes, expanding 4G and 5G networks, and the availability of affordable smartphones, the demand for coatings to protect and enhance these devices is on the rise.

Consumers are increasingly concerned about keeping their smartphones in pristine condition, leading to rise in demand for coatings that offer protection against scratches, fingerprints, and other forms of damage. Moreover, as smartphones become more sophisticated and feature-rich, manufacturers are looking for coatings to differentiate their products, offering unique colors, textures, and finishes that appeal to consumers' aesthetic preferences. Furthermore, rise in e-commerce platforms has made smartphones more accessible to a wider audience, driving the need for coatings that can withstand the rigors of shipping and handling. The key vendors in the smartphone market are focusing on improving their product offerings and introducing new products in India. For instance, in September 2022, Apple announced the release of the iPhone 14 Pro and iPhone 14 Pro Max. It featured the Always-On display, the first-ever 48 MP camera on an iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with Dynamic Island.

Overall, the growing smartphone market in India presents a promising opportunity for coatings manufacturers to cater to the needs of consumers looking to protect and personalize their devices. Price sensitivity poses a significant challenge to the growth of the consumer electronics external coatings market in India. With a large population and diverse socio-economic backgrounds, consumers in India are often price-conscious when purchasing consumer electronics products. This sensitivity to pricing can limit the market for premium coatings, as consumers may opt for lower-cost alternatives or prioritize other features over the quality of coatings. Moreover, manufacturers may feel pressured to keep prices low to remain competitive in the market due to rise in competition in the consumer electronics sector. As a result, coating manufacturers are expected to face challenges in achieving profitable margins while catering to the pricing demands of the market. Balancing the need for cost-effective solutions with maintaining quality standards becomes crucial for companies operating in the market to overcome the obstacle of price sensitivity and drive sustainable growth.

The demand for scratch-resistant coatings in the consumer electronics market in India presents a highly lucrative opportunity for the market growth. As the Indian consumer base increasingly adopts electronic devices such as smartphones, tablets, laptops, and wearables, the need to protect these electronic devices from scratches and abrasions becomes paramount. Scratch-resistant coatings offer a practical solution to this concern, providing a durable barrier that shields device surfaces from everyday wear and tear. With India's bustling urban centers and hectic lifestyles, where electronic devices are constantly exposed to various surfaces and environments, the appeal of scratch-resistant coatings is significant.

Consumers seek assurance that their devices will maintain their aesthetic appeal and functionality over time, driving the demand for products that offer superior scratch resistance. Moreover, as disposable income rises and consumers become more discerning about the quality and longevity of their purchases, the demand for scratch-resistant coatings is poised for substantial growth. Manufacturers and suppliers who capitalize on this opportunity by offering innovative, high-quality coatings tailored to the needs of the Indian consumer stand to reap considerable rewards in this burgeoning market.

Segments Overview

The India consumer electronics external coatings market is segmented on the basis of type and end use. By type, the market is divided into polyurethane, epoxy, acrylates, and others. On the basis of end use, it is categorized into mobiles and tablets and computers and laptops. The polyurethane segment accounted for the largest share in 2022. The demand for polyurethane coatings in consumer electronics is driven by their durability, scratch resistance, and aesthetic appeal, along with the increasing production of high-end gadgets and the need for protective and functional coatings in advanced device designs. Acrylates is expected to register the highest CAGR of 5.6% during the forecast period. Rise in demand for acrylates coatings in consumer electronics is driven by their superior durability, UV resistance, and clarity, which enhance device longevity and aesthetics. Additionally, growing consumer preference for sleek, durable, and high-performance gadgets fuels this demand.

The mobiles and tablets segment accounted for the largest share in 2022. Increasing demand for external coatings in mobiles and tablets is driven by enhanced device aesthetics, improved durability, resistance to scratches and fingerprints, growing consumer preference for premium finishes, advancements in coating technology, and rising awareness of environmental sustainability. Computer and laptops is expected to register the highest CAGR of 5.5% during the forecast period. Increase in demand for external coatings in consumer electronics, including computers and laptops, is driven by consumer preferences for enhanced durability, aesthetic appeal, scratch resistance, and protection against environmental factors. Advanced coatings also support brand differentiation and meet regulatory standards for safety and environmental compliance.

Competitive Analyysis

The major players operating in the India consumer electronics external coatings market are Henkel Adhesives Technologies India Private Limited, AkzoNobel N. V, Hanjin Chemical Co., Ltd, The Sherwin-Williams Company, H.B. Fuller Company, DAIKIN INDUSTRIES, Ltd., Arkema, Dow, Eastman Chemical Company, BASF SE, and Axalta Coating Systems.

Key findings of the study:

Based on type, the acrylates segment is expected to grow in terms of revenue, during the forecast period.

Depending on end use, the computer and laptops segment is expected to be the fastest-growing segment in terms of revenue, during the forecast period.

Key Benefits For Stakeholders

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the India Consumer Electronic External Coating Market from 2022 to 2032 to determine the prevailing opportunities.

A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.

Estimations and forecast are based on factors impacting the market growth in terms of both value and volume.

Profiles of leading players operating in the market are provided to understand the global competitive scenario.

The report provides extensive qualitative insights on the significant segments and regions exhibiting favorable market growth.

Product Code: A324639

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Porter's Five Forces analysis
3.3. Value Chain Analysis
3.4. Key findings
- 3.4.1. Top investment pockets
3.5. Market dynamics
- 3.5.1. Drivers
  - 3.5.1.1. Rise in demand for consumer electronics
  - 3.5.1.2. Rise in government initiatives
- 3.5.2. Restraint
  - 3.5.2.1. Cost limitations of external coatings of consumer electronics
- 3.5.3. Opportunity
  - 3.5.3.1. Advancements in electronics manufacturing

CHAPTER 4: INDIA CONSUMER ELECTRONICS EXTERNAL COATINGS MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Polyurethane
- 4.2.1. Key market trends, growth factors, and opportunities
- 4.2.2. Market size and forecast, 2022-2032 ($million)
4.3. Epoxy
- 4.3.1. Key market trends, growth factors, and opportunities
- 4.3.2. Market size and forecast, 2022-2032 ($million)
4.4. Acrylates
- 4.4.1. Key market trends, growth factors, and opportunities
- 4.4.2. Market size and forecast, 2022-2032 ($million)
4.5. Others
- 4.5.1. Key market trends, growth factors, and opportunities
- 4.5.2. Market size and forecast, 2022-2032 ($million)

CHAPTER 5: INDIA CONSUMER ELECTRONICS EXTERNAL COATINGS MARKET, BY END-USE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Mobiles and Tablets
- 5.2.1. Key market trends, growth factors, and opportunities
- 5.2.2. Market size and forecast, 2022-2032 ($million)
  - 5.2.2.1. India Consumer Electronics External Coatings Market for Mobiles and Tablets, By Type
5.3. Computer and Laptops
- 5.3.1. Key market trends, growth factors, and opportunities
- 5.3.2. Market size and forecast, 2022-2032 ($million)
  - 5.3.2.1. India Consumer Electronics External Coatings Market for Computer and Laptops, By Type

CHAPTER 6: CONSUMER OUTLOOK

6.1. SAMSUNG
- 6.1.1. Company overview
- 6.1.2. Key executives
- 6.1.3. Company snapshot
- 6.1.4. Product portfolio
- 6.1.5. Business Performance
- 6.1.6. Coating Suppliers and Consumption Analysis
- 6.1.7. Coating Suppliers and Consumption Analysis
- 6.1.8. Key Statistics
- 6.1.9. Key Indicators
  - 6.1.9.1. Vendor Companies
  - 6.1.9.2. Trading
  - 6.1.9.3. Coating Characteristics
  - 6.1.9.4. Production Standards
  - 6.1.9.5. Future Implementations
  - 6.1.9.6. Point of view on the market
- 6.1.10. AMR Analysis and Other Recommendations
6.2. DIXON TECHNOLOGIES
- 6.2.1. Company overview
- 6.2.2. Key executives
- 6.2.3. Company snapshot
- 6.2.4. Operating business segments
- 6.2.5. Product portfolio
- 6.2.6. Business Performance
- 6.2.7. Coating Suppliers and Consumption Analysis
- 6.2.8. Key Statistics
- 6.2.9. Key Development
- 6.2.10. Key Indicators
  - 6.2.10.1. Vendor Companies
  - 6.2.10.2. Trading
  - 6.2.10.3. Coating Characteristics
  - 6.2.10.4. Production Standards
  - 6.2.10.5. Future Implementations
  - 6.2.10.6. Point of view on the market
- 6.2.11. AMR Analysis and Other Recommendations
6.3. APPLE INC.
- 6.3.1. Company overview
- 6.3.2. Key executives
- 6.3.3. Company snapshot
- 6.3.4. Product portfolio
- 6.3.5. Business Performance
- 6.3.6. Coating Suppliers and Consumption Analysis
- 6.3.7. Key Statistics
- 6.3.8. Key Indicators
  - 6.3.8.1. Vendor Companies
  - 6.3.8.2. Production Standards
  - 6.3.8.3. Future Implementations
  - 6.3.8.4. Point of view on the market
- 6.3.9. AMR Analysis and Other Recommendations
6.4. OPPO
- 6.4.1. Company overview
- 6.4.2. Company snapshot
- 6.4.3. Product portfolio
- 6.4.4. Coating Suppliers and Consumption Analysis
- 6.4.5. Key Statistics
- 6.4.6. Key Indicators
  - 6.4.6.1. Vendor Companies
  - 6.4.6.2. Trading
  - 6.4.6.3. Coating Characteristics
  - 6.4.6.4. Future Implementations
  - 6.4.6.5. Point of view on the market
- 6.4.7. AMR Analysis and Other Recommendations
6.5. JIOLYF
- 6.5.1. Company overview
- 6.5.2. Company snapshot
- 6.5.3. Operating Product segments
- 6.5.4. Product portfolio
- 6.5.5. Coating Suppliers and Consumption Analysis
- 6.5.6. Key Statistics
- 6.5.7. Key Indicators
  - 6.5.7.1. Vendor Companies
  - 6.5.7.2. Vendor Requirements: Operational Excellence (OE) Standards and Certifications
  - 6.5.7.3. Future Implementations
  - 6.5.7.4. Point of view on the market
- 6.5.8. AMR Analysis and Other Recommendations
6.6. SALCOMP
- 6.6.1. Company overview
- 6.6.2. Company snapshot
- 6.6.3. Product portfolio
- 6.6.4. Coating Suppliers and Consumption Analysis
- 6.6.5. Key Statistics
- 6.6.6. Key Indicators
  - 6.6.6.1. Vendor Companies
  - 6.6.6.2. Trading
  - 6.6.6.3. Future Implementations
  - 6.6.6.4. Point of view on the market
- 6.6.7. AMR Analysis and Other Recommendations
6.7. REALME
- 6.7.1. Company overview
- 6.7.2. Company snapshot
- 6.7.3. Operating Product segments
- 6.7.4. Product portfolio
- 6.7.5. Coating Suppliers and Consumption Analysis
- 6.7.6. Key Statistics
- 6.7.7. Key Indicators
  - 6.7.7.1. Vendor Companies
  - 6.7.7.2. Future Implementations
  - 6.7.7.3. Point of view on the market
- 6.7.8. AMR Analysis and Other Recommendations
6.8. XIAOMI CORPORATION
- 6.8.1. Company overview
- 6.8.2. Company snapshot
- 6.8.3. Operating Product segments
- 6.8.4. Product portfolio
- 6.8.5. Business Performance
- 6.8.6. Coating Suppliers and Consumption Analysis
- 6.8.7. Key Statistics
- 6.8.8. Key Indicators
  - 6.8.8.1. Trading
  - 6.8.8.2. Future Implementations
  - 6.8.8.3. Point of view on the market
- 6.8.9. AMR Analysis and Other Recommendations
6.9. TATA ELECTRONICS PRIVATE LIMITED
- 6.9.1. Company overview
- 6.9.2. Company snapshot
- 6.9.3. Product portfolio
- 6.9.4. Coating Suppliers and Consumption Analysis
- 6.9.5. Key Statistics
- 6.9.6. Key Development
- 6.9.7. Key Indicators
  - 6.9.7.1. Vendor Companies
  - 6.9.7.2. Future Implementations
  - 6.9.7.3. Point of view on the market
- 6.9.8. AMR Analysis and Other Recommendations
6.10. HP INC.
- 6.10.1. Company overview
- 6.10.2. Company snapshot
- 6.10.3. Operating Product segments
- 6.10.4. Product portfolio
- 6.10.5. Business Performance
- 6.10.6. Coating Suppliers and Consumption Analysis
- 6.10.7. Key Statistics
- 6.10.8. Key Indicators
  - 6.10.8.1. Future Implementations
  - 6.10.8.2. Point of view on the market
- 6.10.9. AMR Analysis and Other Recommendations
6.11. ACER INCORPORATED
- 6.11.1. Company overview
- 6.11.2. Company snapshot
- 6.11.3. Operating Product segments
- 6.11.4. Product portfolio
- 6.11.5. Business Performance.
- 6.11.6. Coating Suppliers and Consumption Analysis
- 6.11.7. Key Statistics
- 6.11.8. Key Indicators
  - 6.11.8.1. Trading
  - 6.11.8.2. Future Implementations
  - 6.11.8.3. Point of view on the market
- 6.11.9. AMR Analysis and Other Recommendations
6.12. DELL INC.
- 6.12.1. Company overview
- 6.12.2. Company snapshot
- 6.12.3. Operating Product segments
- 6.12.4. Product portfolio
- 6.12.5. Business Performance
- 6.12.6. Coating Suppliers and Consumption Analysis
- 6.12.7. Key Statistics
- 6.12.8. K Key Indicators
  - 6.12.8.1. Vendor Companies
  - 6.12.8.2. Trading
  - 6.12.8.3. Future Implementations
  - 6.12.8.4. Point of view on the market
- 6.12.9. AMR Analysis and Other Recommendations
6.13. LENOVO GROUP LIMITED
- 6.13.1. Company overview
- 6.13.2. Company snapshot
- 6.13.3. Operating Product segments
- 6.13.4. Product portfolio
- 6.13.5. Business Performance
- 6.13.6. Coating Suppliers and Consumption Analysis
- 6.13.7. Key Statistics
- 6.13.8. Key Indicators
  - 6.13.8.1. Vendor Companies
  - 6.13.8.2. Trading
  - 6.13.8.3. Coating Characteristics
  - 6.13.8.4. Future Implementations
  - 6.13.8.5. Point of view on the market
- 6.13.9. AMR Analysis and Other Recommendations
6.14. PEGATRON
- 6.14.1. Company overview
- 6.14.2. Company snapshot
- 6.14.3. Operating Product segments
- 6.14.4. Product portfolio
- 6.14.5. Business Performance
- 6.14.6. Coating Suppliers and Consumption Analysis
- 6.14.7. Key Statistics
- 6.14.8. Key Indicators
  - 6.14.8.1. Vendor Companies
  - 6.14.8.2. Trading
  - 6.14.8.3. Coating Characteristics
  - 6.14.8.4. Production Standards
  - 6.14.8.5. Future Implementations
  - 6.14.8.6. Point of view on the market
- 6.14.9. AMR Analysis and Other Recommendations
6.15. GOOGLE
- 6.15.1. Company overview
- 6.15.2. Company snapshot
- 6.15.3. Product portfolio
- 6.15.4. Coating Suppliers and Consumption Analysis
- 6.15.5. Key Statistics
- 6.15.6. Key Indicators
  - 6.15.6.1. Vendor Companies
  - 6.15.6.2. Future Implementations
  - 6.15.6.3. Point of view on the market
- 6.15.7. AMR Analysis and Other Recommendations
6.16. FOXCONN
- 6.16.1. Company overview
- 6.16.2. Key executives
- 6.16.3. Company snapshot
- 6.16.4. Product portfolio
- 6.16.5. Business Performance
- 6.16.6. Coating Suppliers and Consumption Analysis
- 6.16.7. Key Statistics
- 6.16.8. Key Indicators
  - 6.16.8.1. Vendor Companies
  - 6.16.8.2. Trading
  - 6.16.8.3. Coating Characteristics
  - 6.16.8.4. Future Implementations
  - 6.16.8.5. Point of view on the market
- 6.16.9. AMR Analysis and Other Recommendations
6.17. VIVO
- 6.17.1. Company overview
- 6.17.2. Company snapshot
- 6.17.3. Operating Product segments
- 6.17.4. Product portfolio
- 6.17.5. Coating Suppliers and Consumption Analysis
- 6.17.6. Key Statistics
- 6.17.7. Key Indicators
  - 6.17.7.1. Vendor Companies
  - 6.17.7.2. Future Implementations
  - 6.17.7.3. Point of view on the market
- 6.17.8. AMR Analysis and Other Recommendations

CHAPTER 7: COMPETITIVE LANDSCAPE

7.1. Introduction
7.2. Product mapping of top 12 player
7.3. Competitive heatmap
7.4. Top player positioning

CHAPTER 8: COMPANY PROFILES

8.1. AKZO NOBEL N.V.
- 8.1.1. Company overview
- 8.1.2. Key executives
- 8.1.3. Company snapshot
- 8.1.4. Operating business segments
- 8.1.5. Product portfolio
- 8.1.6. Business Performance
8.2. H.B. FULLER COMPANY
- 8.2.1. Company overview
- 8.2.2. Key executives
- 8.2.3. Company snapshot
- 8.2.4. Operating business segments
- 8.2.5. Product portfolio
- 8.2.6. Business performance
8.3. HENKEL ADHESIVES TECHNOLOGIES INDIA PRIVATE LIMITED
- 8.3.1. Company overview
- 8.3.2. Key executives
- 8.3.3. Company snapshot
- 8.3.4. Operating Product segments
- 8.3.5. Product portfolio
8.4. HANJIN CHEMICAL CO., LTD.
- 8.4.1. Company overview
- 8.4.2. Company snapshot
- 8.4.3. Operating Product segments
- 8.4.4. Product portfolio
8.5. THE SHERWIN-WILLIAMS COMPANY
- 8.5.1. Company overview
- 8.5.2. Company snapshot
- 8.5.3. Operating business segments
- 8.5.4. Product portfolio
- 8.5.5. Business performance
8.6. ARKEMA
- 8.6.1. Company overview (business description)
- 8.6.2. Key executives
- 8.6.3. Company snapshot
- 8.6.4. Operating business segments
- 8.6.5. Business performance
- 8.6.6. Product portfolio
8.7. DOW
- 8.7.1. Company overview
- 8.7.2. Key executives
- 8.7.3. Company snapshot
- 8.7.4. Operating business segments
- 8.7.5. Product portfolio
- 8.7.6. Business Performance
8.8. DAIKIN INDUSTRIES, Ltd.
- 8.8.1. Company overview
- 8.8.2. Key executives
- 8.8.3. Company snapshot
- 8.8.4. Operating business segments
- 8.8.5. Product portfolio
- 8.8.6. Business performance
8.9. EASTMAN CHEMICAL COMPANY
- 8.9.1. Company overview
- 8.9.2. Key executives
- 8.9.3. Company snapshot
- 8.9.4. Operating business segments
- 8.9.5. Product portfolio
- 8.9.6. Business performance
8.10. ALLNEX GmbH
- 8.10.1. Company overview
- 8.10.2. Key executives
- 8.10.3. Company snapshot
- 8.10.4. Operating Product segments
- 8.10.5. Product portfolio
8.11. Axalta Coating Systems
- 8.11.1. Company overview (business description)
- 8.11.2. Key executives
- 8.11.3. Company snapshot
- 8.11.4. Operating business segments
- 8.11.5. Business performance
- 8.11.6. Product portfolio
8.12. BASF SE
- 8.12.1. Company overview (business description)
- 8.12.2. Key executives
- 8.12.3. Company snapshot
- 8.12.4. Operating business segments
- 8.12.5. Business performance
- 8.12.6. Product portfolio