PUBLISHER: Euromonitor International | PRODUCT CODE: 1547970
PUBLISHER: Euromonitor International | PRODUCT CODE: 1547970
As consumer electronics sales slow amid economic uncertainty, companies are prioritising profitability by offering premium models and leveraging new technologies to enhance product offerings to grow their revenues.
Euromonitor International's Top Trends in Consumer Electronics global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Profitability over market share
Investment in R&D to drive innovation
Affordable indulgences amidst economic uncertainty
AI integration for personalisation
Customisation as differentiator
Conclusion