Consumer Electronics in Germany

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Computers and peripherals continues to decline in 2024
• Monitors is the only category to see growth, due to the gaming trend, and desktops sees the worst performance, due to preference for laptops
• Consumers gravitate towards appliances and electronics specialists to buy their computers and peripherals

PROSPECTS AND OPPORTUNITIES

• Renewal cycle and substitutions set to increase sales of laptops, while desktops and monitors will decrease in the forecast period
• Digital transformation will lead to decreasing sales, and sustainability concerns will drive innovations in printers
• Sales of tablets might be affected by the "Digitalpakt" policy of the German government

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car entertainment declines due to substitution with alternatives
• TomTom and Garmin are leaving the market
• Appliances and electronics specialists remains the key retail channel

PROSPECTS AND OPPORTUNITIES

• In-car entertainment likely to become a niche category
• Bicycles a possible alternative to generate sales for navigation devices
• VR has the potential to revive in-car entertainment in the long term

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home audio and cinema declines, due to substitution by alternative products
• Home audio and cinema experiences consolidation
• Appliances and electronics specialists remains the most important distribution channel, with retail e-commerce growing

PROSPECTS AND OPPORTUNITIES

• Substitution by wireless speakers likely to continue in the forecast period
• Value could be generated by focusing on niche consumer groups
• Smart home might open up doors for home audio and cinema

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home video sees a marginal increase in 2024 due to sports events
• LCD TVs are being replaced by OLED TVs
• Televisions are still predominantly purchased in stores

PROSPECTS AND OPPORTUNITIES

• Sales of televisions set to decline again after the boom
• Gaming trend also set to impact televisions
• Video players are slowly approaching their end

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Declining sales of imaging devices due to substitution by smartphone cameras
• Mirrorless cameras and cameras integrating camcorder features drive the competitive landscape
• Retail e-commerce sees slow growth, but specialist stores remain the main provider of imaging devices

PROSPECTS AND OPPORTUNITIES

• Trend towards authentic "imperfect" photos could be a gamechanger in the future sales of digital cameras
• Object recognition and artificial intelligence areas likely to drive innovation
• Canon and Sony expected to win share due to mirrorless cameras and global shutter innovation respectively

CATEGORY DATA

• Table 112 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 113 Sales of Imaging Devices by Category: Value 2019-2024
• Table 114 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 115 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 117 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 118 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 120 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 121 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Portable players sees growth due to popularity of wireless speakers and innovation of coloured e-readers
• Boom in e-readers due to innovation of coloured e-readers
• Appliances and electronics specialists remains the main channel for portable players, due to need for informed purchases and in-person testing

PROSPECTS AND OPPORTUNITIES

• Google expected to overtake Amazon in wireless speakers, after years of continuous growth
• Another boom in e-readers expected with the launch of coloured edition of Amazon's Kindle
• Portable multimedia players expected to become obsolete

CATEGORY DATA

• Table 66 Sales of Portable Players by Category: Volume 2019-2024
• Table 67 Sales of Portable Players by Category: Value 2019-2024
• Table 68 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 69 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 71 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 72 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 74 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for mobile phones due to reaching the end of the replacement cycle
• Ranking remains unchanged, although Apple gains share on Samsung
• Appliances and electronics specialists remains the main channel for smartphones, but retail e-commerce is growing

PROSPECTS AND OPPORTUNITIES

• AI features and sustainability trend might influence smartphones in the forecast period
• Germans value longevity and reliability in smartphones
• Potential emergence of a reverse trend for feature phones

CATEGORY DATA

• Table 77 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 78 Sales of Mobile Phones by Category: Value 2019-2024
• Table 79 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 80 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 82 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 83 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 84 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 85 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 86 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wearable electronics continues its overall growth path
• Garmin's growth and Fossil's exit from the market shape the competitive landscape
• Wearable electronics are mainly purchased online

PROSPECTS AND OPPORTUNITIES

• Wearable electronics expected to turn to volume decline
• Company developments expected to affect competitive dynamics
• Health features could drive the popularity of smart wearables in Germany

CATEGORY DATA

• Table 90 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 91 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 93 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 94 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 96 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 98 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN GERMANY

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of headphones increase, driven by the premium segment
• Apple's AirPods continue to dominate TWS earbuds in the German market
• Appliances and electronics specialists remains the dominant retail channel

PROSPECTS AND OPPORTUNITIES

• Innovations in TWS earbuds in terms of gesture recognition and others
• Open-ear headphones expected to continue their growth in the forecast period
• Fairbuds has the potential to completely change the headphones category

CATEGORY DATA

• Table 101 Sales of Headphones by Category: Volume 2019-2024
• Table 102 Sales of Headphones by Category: Value 2019-2024
• Table 103 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 104 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 106 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 107 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 109 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Headphones by Category: % Value Growth 2024-2029