Online Microtransaction Market By Type, By Device, By Payment Model : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

Online microtransactions provide a range of benefits that contribute to their widespread adoption and success. One of the primary advantages is the continuous revenue generation offered to businesses, particularly in the gaming and digital content sectors. Furthermore, online microtransactions allow users to make small, incremental payments for virtual goods, upgrades, or premium features, creating a steady income stream. This revenue model is particularly effective for free-to-play platforms, allowing users to access basic services without upfront costs while providing opportunities for monetization through in-app purchases. Moreover, online microtransactions enhance user engagement by offering customization options, personalization features, and the ability to tailor the digital experience according to individual preferences. This not only fosters a more interactive user experience but also encourages users to invest in their virtual presence, creating a sense of ownership and attachment to the platform. Therefore, this sustainable revenue model and offerings are expected to provide lucrative opportunities for market growth during the forecast period.

Factors such as growth in online gaming, rise in digitalization, and penetration of internet connectivity, drive the growth of the global market. In addition, convenient, quick, and seamless digital transactions have driven the adoption of online microtransactions. Furthermore, online microtransaction market trends such as increase in reliance on in-app purchases as a primary revenue stream for mobile applications, and growth in interest in utilizing blockchain technology for secure and transparent microtransactions are expected to drive the growth of the market. Furthermore, expansion of microtransaction ecosystems across multiple platforms and devices and integration of AI for personalized microtransaction recommendations and user experiences are expected to provide lucrative growth opportunities for the online microtransaction industry during the forecast period. However, increase in regulatory scrutiny and potential legal challenges, and growth in concerns about cybersecurity and fraud risks associated with online transactions, negatively impact the market growth.

The online microtransaction market is segmented into type, device, payment model, and region. On the basis of type, the market is categorized into in-game currencies, random chance purchases, in-game items, expiration, and others. On the basis of device, it is divided into PC, gaming consoles, mobile phones, and others. On the basis of payment model, the market is fragmented into prepay, post-pay and pay-as-you-go. On the basis of region, it is studied across different regions such as North America, Europe, Asia-Pacific, Latin America, Middle East & Africa (MEA).

This report further outlines the current trends and key areas of investment. In addition, it includes Porter's five forces analysis to understand the competitive scenario of the industry and the role of each stakeholder. The report features the strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of the key market players to increase their market share and sustain intense competition in the industry. The market players operating in the online microtransaction market are Activision Blizzard, Inc., CyberAgent Inc., Electronic Arts Inc., GungHo Online Entertainment, Inc., NCSoft, NetEase Inc., Niantic, Inc., Riot Games, Valve Corporation, Nexon Co., Ltd., and Wargaming.net.

Key Benefits for Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online microtransaction market analysis from 2022 to 2032 to identify the prevailing online microtransaction market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the online microtransaction market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global online microtransaction market trends, key players, market segments, application areas, and market growth strategies.

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Investment Opportunities
Upcoming/New Entrant by Regions
Technology Trend Analysis
Regulatory Guidelines
Strategic Recommendations
Additional company profiles with specific to client's interest
Expanded list for Company Profiles
SWOT Analysis

Key Market Segments

By Payment Model

Prepay
Post-Pay
Pay-as-you-Go

By Type

In-game currencies
Random chance purchase
In-game items
Expiration
Others

By Device

PC
Gaming Console
Mobile Phones
Others

By Region

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- Gcc Countries
- South Africa
- Rest of Middle East And Africa

Key Market Players:

CyberAgent Inc.
Electronic Arts Inc.
GungHo Online Entertainment, Inc.
NCSoft
NetEase Inc.
Niantic, Inc.
Riot Games
Valve Corporation
Nexon Co., Ltd.
Wargaming.net
Activision Blizzard, Inc.

Product Code: A07401

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities

CHAPTER 4: ONLINE MICROTRANSACTION MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. In-game currencies
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Random chance purchase
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. In-game items
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Expiration
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
4.6. Others
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country

CHAPTER 5: ONLINE MICROTRANSACTION MARKET, BY DEVICE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. PC
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Gaming Console
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Mobile Phones
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: ONLINE MICROTRANSACTION MARKET, BY PAYMENT MODEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Prepay
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Post-Pay
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Pay-as-you-Go
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country

CHAPTER 7: ONLINE MICROTRANSACTION MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Device
- 7.2.4. Market size and forecast, by Payment Model
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Type
  - 7.2.5.1.2. Market size and forecast, by Device
  - 7.2.5.1.3. Market size and forecast, by Payment Model
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Type
  - 7.2.5.2.2. Market size and forecast, by Device
  - 7.2.5.2.3. Market size and forecast, by Payment Model
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Device
- 7.3.4. Market size and forecast, by Payment Model
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Market size and forecast, by Type
  - 7.3.5.1.2. Market size and forecast, by Device
  - 7.3.5.1.3. Market size and forecast, by Payment Model
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Market size and forecast, by Type
  - 7.3.5.2.2. Market size and forecast, by Device
  - 7.3.5.2.3. Market size and forecast, by Payment Model
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Type
  - 7.3.5.3.2. Market size and forecast, by Device
  - 7.3.5.3.3. Market size and forecast, by Payment Model
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Type
  - 7.3.5.4.2. Market size and forecast, by Device
  - 7.3.5.4.3. Market size and forecast, by Payment Model
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Type
  - 7.3.5.5.2. Market size and forecast, by Device
  - 7.3.5.5.3. Market size and forecast, by Payment Model
  - 7.3.5.6. Rest of Europe
  - 7.3.5.6.1. Market size and forecast, by Type
  - 7.3.5.6.2. Market size and forecast, by Device
  - 7.3.5.6.3. Market size and forecast, by Payment Model
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Device
- 7.4.4. Market size and forecast, by Payment Model
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Type
  - 7.4.5.1.2. Market size and forecast, by Device
  - 7.4.5.1.3. Market size and forecast, by Payment Model
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Type
  - 7.4.5.2.2. Market size and forecast, by Device
  - 7.4.5.2.3. Market size and forecast, by Payment Model
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Type
  - 7.4.5.3.2. Market size and forecast, by Device
  - 7.4.5.3.3. Market size and forecast, by Payment Model
  - 7.4.5.4. Australia
  - 7.4.5.4.1. Market size and forecast, by Type
  - 7.4.5.4.2. Market size and forecast, by Device
  - 7.4.5.4.3. Market size and forecast, by Payment Model
  - 7.4.5.5. South Korea
  - 7.4.5.5.1. Market size and forecast, by Type
  - 7.4.5.5.2. Market size and forecast, by Device
  - 7.4.5.5.3. Market size and forecast, by Payment Model
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Type
  - 7.4.5.6.2. Market size and forecast, by Device
  - 7.4.5.6.3. Market size and forecast, by Payment Model
7.5. Latin America
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Device
- 7.5.4. Market size and forecast, by Payment Model
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Type
  - 7.5.5.1.2. Market size and forecast, by Device
  - 7.5.5.1.3. Market size and forecast, by Payment Model
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Market size and forecast, by Type
  - 7.5.5.2.2. Market size and forecast, by Device
  - 7.5.5.2.3. Market size and forecast, by Payment Model
  - 7.5.5.3. Rest of Latin America
  - 7.5.5.3.1. Market size and forecast, by Type
  - 7.5.5.3.2. Market size and forecast, by Device
  - 7.5.5.3.3. Market size and forecast, by Payment Model
7.6. Middle East and Africa
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by Type
- 7.6.3. Market size and forecast, by Device
- 7.6.4. Market size and forecast, by Payment Model
- 7.6.5. Market size and forecast, by country
  - 7.6.5.1. Gcc Countries
  - 7.6.5.1.1. Market size and forecast, by Type
  - 7.6.5.1.2. Market size and forecast, by Device
  - 7.6.5.1.3. Market size and forecast, by Payment Model
  - 7.6.5.2. South Africa
  - 7.6.5.2.1. Market size and forecast, by Type
  - 7.6.5.2.2. Market size and forecast, by Device
  - 7.6.5.2.3. Market size and forecast, by Payment Model
  - 7.6.5.3. Rest of Middle East And Africa
  - 7.6.5.3.1. Market size and forecast, by Type
  - 7.6.5.3.2. Market size and forecast, by Device
  - 7.6.5.3.3. Market size and forecast, by Payment Model

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. Activision Blizzard, Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. CyberAgent Inc.
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Electronic Arts Inc.
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. GungHo Online Entertainment, Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. NCSoft
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. NetEase Inc.
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Niantic, Inc.
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. Riot Games
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Valve Corporation
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
9.10. Nexon Co., Ltd.
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments
9.11. Wargaming.net
- 9.11.1. Company overview
- 9.11.2. Key executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.11.6. Business performance
- 9.11.7. Key strategic moves and developments