PUBLISHER: Allied Market Research | PRODUCT CODE: 1266329
PUBLISHER: Allied Market Research | PRODUCT CODE: 1266329
The global alcoholic beverages market was valued at $1624 billion in 2021, and is projected to reach $2036.6 billion by 2031, growing at a CAGR of 2.2% from 2022 to 2031. A beverage that contains ethanol is referred to as an alcoholic beverage, adult beverage, or a drink. This drug-like type of alcohol is regarded as an alcoholic beverage and is produced by fermenting grains, fruits, or other sources of sugar. In many cultures, drinking or using alcoholic beverages is a prominent social activity. Regulations frequently apply to the production, sale, and consumption of alcoholic beverages. They may require the use of a warning label and the labeling of the alcohol content percentage. Alcohol is typically acceptable everywhere else while such activity is outright forbidden in some countries.
Surge in demand for cocktails is the major driver of the alcoholic beverages market. Premium and handcrafted variants are gaining more traction around the globe owing to changing lifestyles and increase in disposable income. Alcohol beverages are gaining more popularity across the world as there is an increase in the number of hotels, bars, and restaurants significantly. Alcohol beverages are offered in a variety of drinks such as the popular drink margarita. In addition, key players in the market are introducing new flavors to attract more consumers and expand their portfolios. The increase in the popularity of spirits among youngsters is further acting as a key driver of the alcoholic beverages market. There is a significant increase in the involvement of social media in life of everyone as the number of consumers increased on social media platforms. There is a rise in inclination of youngsters toward alcohol, due to the increase in the number of parties and availability of alcoholic beverages in bars and restaurants. In addition, an increase in penetration of e-commerce sales is expected to offer the remunerative opportunity for the expansion of the alcohol market. Furthermore, the outbreak of the COVID-19 pandemic escalated the sales of alcohol beverages through e-commerce platforms, which notably contributed to the growth of the global market.
Moderate alcohol use raises HDL levels, and greater HDL levels are associated with better protection against heart disease. In addition, moderate alcohol consumption has been linked to rise in blood clotting factors like tissue-type plasminogen activator, fibrinogen, clotting factor VII, and von Willebrand factor as well as improvements in insulin sensitivity, which explains why the demand for alcoholic beverages is expected to rise everywhere. The occurrence of small blood clots, which are a major cause of many heart attacks and the most common type of stroke and can obstruct arteries in the heart, neck, and brain, would also probably be limited by such changes.
The alcohol beverage industry is a strong premium sector, despite the fact that price is still a key determining factor in purchases. Huge openness of customers to innovation and mixology's growth in popularity of mixology support it. The global alcoholic beverage market premiumization of global alcoholic beverage market is anticipated to raise demand for unique goods of affluent customers. The desire of consumers to drink less alcohol without completely giving it up is related to the premiumization of spirits. As a result, they are more inclined to pay more for higher-quality alcohol. Therefore, major brands identify new opportunities in the artisan alcohol beverage sector. If distilleries follow the volume regulations, they might profit from the growing trend.
Moreover, the Asia-Pacific alcoholic beverage market is projected to witness the fastest growth during the forecast period, owing to the availability of alcohol products through e-commerce sites in the region. Furthermore, the launch of new and exciting flavors is anticipated to fuel the demand for alcoholic beverages across the globe.
However, several aspects such as concerns related to health, increase in use of alternatives, such as non-alcoholic beverages, and stringent government policies related to alcoholic beverages are projected to hamper the growth of the global alcoholic beverages market during the forecast period. Conversely, increase in investment in R&D activities and rise in number of manufacturers are expected to pose lucrative opportunities in the upcoming years.
Present views and expectations of consumers toward alcohol consumption are influenced by their prior alcohol-related experiences. Drinkers may be more motivated to consume alcohol if they think back on their prior satisfying experiences with it. One of the most common causes of drinking across all demographics is peer pressure as they are becoming more concerned about the possibility of being excluded or discarded from a group of people while participating in an activity. Teenagers across the globe are drawn to a variety of brands, which can lead to addiction since they are forced to consume more alcohol than they would like, hence the demand in the alcohol beverage likely to increase in the forecast year.
The alcoholic beverage market is segmented on the basis of type, distribution channel, and region. On the basis of type, the market is categorized into beer, distilled spirits, wine and others. On the basis of distribution channel, the market is divided into convenience stores, on-premises, liquid stores, grocery stores, internet retailing and supermarkets. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina and Rest of LAMEA).
The major players operating in the global alcoholic beverage are: Anheuser-Busch InBev (AB InBev), Bacardi Limited, Carlsberg Group (Carlsberg), Constellation Brands, Inc., Diageo Plc (Diageo), Heineken Holding NV. (Heineken), Molson Coors Brewing Company, Pernod Ricard SA, Suntory Holdings Limited, and United Spirits Limited.