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PUBLISHER: Orion Market Research | PRODUCT CODE: 1527060

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PUBLISHER: Orion Market Research | PRODUCT CODE: 1527060

Global Shaojiu Market 2024-2031

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Shaojiu Market Size, Share & Trends Analysis Report by Type (Thick-flavor, Sauce-flavor, and Light-flavor), and by Application (Corporate Hospitality, Government Reception, and Family Dinner) Forecast Period (2024-2031)

Shaojiu market is anticipated to grow at a CAGR of 5.0% during the forecast period (2024-2031). Shaojiu, also known as Baijiu, is a Chinese distilled alcoholic beverage with a rich history. It is primarily made from grains such as sorghum, rice, or maize, with variations in ingredients and production methods across regions. Shaojiu holds significant cultural importance. The market growth is driven by the expanding global market, rising disposable income, and the growth of e-commerce. Additionally, the market players are adopting various business strategies such as product portfolio diversification, innovative production techniques, and investment in branding and marketing. Additionally, the government initiatives to promote shaojiu both domestically and internationally, are contributing significantly towards market growth.

Market Dynamics

Brewing Cultural Bonds and Traditions

Shaojiu is highly significant in Chinese culture and is deeply rooted in the country's traditions. It carries numerous practices and reflects certain beliefs. In addition, Chinese philosophy commonly relates to the use of Shaojiu while considering the proper combination of flavors and a flowery scent that symbolizes ideas such as harmony.

Growing Interest of Consumers

Consumer interest in Chinese alcoholic beverages including Shaojiu is rising. Globalization and increased cultural exchanges have caused more people to try out various types of foods and drinks globally. Also, the drink is available in various flavors and tastes offering different experiences to the masses. Moreover, China is making more people value their traditional practices and values including Shaojiu.

Market Segmentation

Our in-depth analysis of the global shaojiu market includes the following segments by type and application.

  • Based on type, the market is segmented into thick-flavor, sauce-flavor, and light-flavor.
  • Based on application, the market is segmented into corporate hospitality, government reception, and family dinner

Thick-Flavor Segment Dominates the Market

The thick-flavor segment dominates the market. It has a rich, bold, and complicated flavor. It generally holds among others strong flavors such as caramel soy sauce and fermented grains. Such a kind of Shaojiu requires a more extended period of fermentation and aging to get much depth into the taste and increase its alcohol content level. Shaojiu with a thick flavor is commonly considered a high-end product, particularly in China where thick-flavor Shaojiu is an important cuisine and custom ingredient of social etiquette, often served during celebrations and customer receptions to show hospitality. In contrast with other segments, thick-flavor Shaojiu is more expensive due to its premium quality and unique taste.

Corporate Hospitality Sub-segment to Hold a Considerable Market Share

Corporate Hospitality leads the market. Shaojiu is used by companies as a part of their hospitality offerings in business meetings, client dinners, and networking events. As a result, companies could decide to include shaojiu tastings or themed events as part of their corporate event packages, mostly famous in areas with a strong inclination towards Chinese culture or where there are many Chinese business counterparts. Furthermore, businesses that entertain overseas visitors might include Shaojiu-tasting sessions or banquets as a part of their welcome programs, to display Chinese customs and create ties. In addition, corporate hospitality events in regions where Shaojiu is not well known can act as sites for cultural exchange and learning through tasting or seminars where Shaojiu is introduced to a worldwide audience thus promoting cross-cultural understanding.

Regional Outlook

The global shaojiu market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Asia-Pacific Dominates the Market

A combination of cultural importance, economic growth, and an increasing population is driving the regional shaojiu market. Japan holds the highest cultural value for shaojiu, since it is the biggest consumer of chicken, especially during ceremonies and other social functions. Thus, the rapid economic expansion of this region, more specifically countries such as India and China has increased disposable income leading to the growth of the middle class that prefers expensive alcoholic drinks. Its taste includes various flavors, making it more attractive, while this drink benefits from government efforts and marketing strategies that attract customers.

North America is the Fastest Growing Region

Interest in exploring and adopting diverse cultural experiences such as foods and drinks has been high in North America, especially in the US and Canada. This has resulted in enhanced inquisitiveness and pull for conventional Asian spirits such as shaojiu. A rise in multiple ethnics particularly the vast lower China population has seen more and more residents in this geographical area become well versed with shaojiu.

Market Players Outlook

The major companies serving the global shaojiu market include Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd., JNC ((JianNanChun ) Group, Jiangsu King's Luck Brewery Joint-Stock Co., Ltd., Shunxin Holdings Group Ltd. Co., and Shaanxi Xifeng Liquor Group Co., Ltd., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market.

Product Code: OMR2028724

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Market Trends
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Jiangsu King's Luck Brewery Joint-Stock Co., Ltd.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Shunxin Holdings Group Ltd. Co.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Shaanxi Xifeng Liquor Group Co., Ltd.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Shaojiu Market by Type
    • 4.1.1. Thick flavor
    • 4.1.2. Sauce flavor
    • 4.1.3. Light flavor
  • 4.2. Global Shaojiu Market by Application
    • 4.2.1. Corporate Hospitality
    • 4.2.2. Government Reception
    • 4.2.3. Family Dinner

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World
    • 5.4.1. Latin America
    • 5.4.2. Middle East & Africa

6. Company Profiles

  • 6.1. Anhui Yingjia Distillery Co. Ltd.
  • 6.2. Baiyunbian Group
  • 6.3. Beijing Red Star Co.
  • 6.4. Daohuaxiang
  • 6.5. Golden Seed Winery Co. Ltd.
  • 6.6. Gubeichun Group
  • 6.7. Gujing Group (GujingGong Baijiu)
  • 6.8. Hetao Liquor
  • 6.9. JNC (JianNanChun) Group
  • 6.10. Jingzhi Liquor
  • 6.11. Jinhui Liquor
  • 6.12. Kouzijiao
  • 6.13. Kweichow Moutai
  • 6.14. Langjiu Group
  • 6.15. Luzhou Laojiao
  • 6.16. Qinghai Huzhu TianYouDe Highland Barley Spirit Co., Ltd.
  • 6.17. Slurp Wine Co. Ltd.
  • 6.18. Taishan Liquor Industry Group Co., Ltd.
  • 6.19. Tuopai Touqu
  • 6.20. Weiwei Group
  • 6.21. Wuliangye Liquor
  • 6.22. Xiangjiao Winery
  • 6.23. Yanghe Brewery Joint-Stock Co., Ltd.
Product Code: OMR2028724

LIST OF TABLES

  • 1. Global Shaojiu Market Research And Analysis By Type, 2023-2031 ($ Million)
  • 2. Global Thick-Flavor Shaojiu Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 3. Global Sauce-Flavor Shaojiu Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 4. Global Light-Flavor Shaojiu Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 5. Global Shaojiu Market Research And Analysis By Application, 2023-2031 ($ Million)
  • 6. Global Shaojiu For Corporate Hospitality Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 7. Global Shaojiu For Government Reception Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 8. Global Shaojiu For Family Dinner Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 9. Global Shaojiu Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 10. North American Shaojiu Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 11. North American Shaojiu Market Research And Analysis By Type, 2023-2031 ($ Million)
  • 12. North American Shaojiu Market Research And Analysis By Application, 2023-2031 ($ Million)
  • 13. European Shaojiu Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 14. European Shaojiu Market Research And Analysis By Type, 2023-2031 ($ Million)
  • 15. European Shaojiu Market Research And Analysis By Application, 2023-2031 ($ Million)
  • 16. Asia-Pacific Shaojiu Market Research And Analysis By Country, 2023-2031 ($ Million)
  • 17. Asia-Pacific Shaojiu Market Research And Analysis By Type, 2023-2031 ($ Million)
  • 18. Asia-Pacific Shaojiu Market Research And Analysis By Application, 2023-2031 ($ Million)
  • 19. Rest Of The World Shaojiu Market Research And Analysis By Region, 2023-2031 ($ Million)
  • 20. Rest Of The World Shaojiu Market Research And Analysis By Type, 2023-2031 ($ Million)
  • 21. Rest Of The World Shaojiu Market Research And Analysis By Application, 2023-2031 ($ Million)

LIST OF FIGURES

  • 1. Global Shaojiu Market Share By Type, 2023 Vs 2031 (%)
  • 2. Global Thick-Flavor Shaojiu Market Share By Region, 2023 Vs 2031 (%)
  • 3. Global Sauce-Flavor Shaojiu Market Share By Region, 2023 Vs 2031 (%)
  • 4. Global Light-Flavor Shaojiu Market Share By Region, 2023 Vs 2031 (%)
  • 5. Global Shaojiu Market Share By Application, 2023 Vs 2031 (%)
  • 6. Global Shaojiu For Corporate Hospitality Market Share By Region, 2023 Vs 2031 (%)
  • 7. Global Shaojiu For Government Reception Market Share By Region, 2023 Vs 2031 (%)
  • 8. Global Shaojiu For Family Dinner Market Share By Region, 2023 Vs 2031 (%)
  • 9. Global Shaojiu Market Share By Region, 2023 Vs 2031 (%)
  • 10. US Shaojiu Market Size, 2023-2031 ($ Million)
  • 11. Canada Shaojiu Market Size, 2023-2031 ($ Million)
  • 12. UK Shaojiu Market Size, 2023-2031 ($ Million)
  • 13. France Shaojiu Market Size, 2023-2031 ($ Million)
  • 14. Germany Shaojiu Market Size, 2023-2031 ($ Million)
  • 15. Italy Shaojiu Market Size, 2023-2031 ($ Million)
  • 16. Spain Shaojiu Market Size, 2023-2031 ($ Million)
  • 17. Rest Of Europe Shaojiu Market Size, 2023-2031 ($ Million)
  • 18. India Shaojiu Market Size, 2023-2031 ($ Million)
  • 19. China Shaojiu Market Size, 2023-2031 ($ Million)
  • 20. Japan Shaojiu Market Size, 2023-2031 ($ Million)
  • 21. South Korea Shaojiu Market Size, 2023-2031 ($ Million)
  • 22. Rest Of Asia-Pacific Shaojiu Market Size, 2023-2031 ($ Million)
  • 23. Latin America Shaojiu Market Size, 2023-2031 ($ Million)
  • 24. Middle East And Africa Shaojiu Market Size, 2023-2031 ($ Million)
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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