Global Augmented Reality in Retail Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

Description

List of Tables

The global demand for Augmented Reality in Retail Market is presumed to reach the market size of nearly USD 363.5 BN by 2030 from USD 5.85 BN in 2022 with a CAGR of 58.22% under the study period 2023 - 2030.

Augmented reality is defined as bringing digital objects into the physical world. Augmented reality involves the layering of the digital elements onto our physical reality, through viewing devices such as AR glasses, smartphones, and tablets. Augmented reality in retail enables brands to develop good retail experiences that affect the purchasing behavior of their customers and makes online selling easy and more comfortable by creating virtual simulations for users to engage virtually with a product, much like how they try on clothing in a physical store. By using augmented reality, retail customers can virtually visit their preferred brand stores, test products, and make comparisons without ever leaving the comfort of their houses.

MARKET DYNAMICS:

Global augmented reality in the retail business is flourishing as a result of increased investments in the augmented reality market and the rise in smartphone adoption. Augmented reality in retail provides immense opportunities for businesses, such as boosting sales, increasing customer engagement, minimizing returns, reducing staffing expenses, and delivering a contactless experience, further bolsters augmented reality's market growth in retail. Additionally, the advantages of augmented and virtual reality-based solutions in terms of cost-effectiveness positively affect the market's expansion.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of augmented reality in retail. The growth and trends of augmented reality in retail industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the augmented reality in retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Technology

Marker-Based Augmented Reality (Passive Marker, Active Marker)
Marker-Less Augmented Reality (Model Based, Image Processing Based)

By Offering

Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others)
Software & Services (Software Development Kits (Sdks) And Apps, Services)

By Device Type

Head-Mounted Display (HMD)
Smart AR Mirror
Handheld Device

By Application

Advertising And Marketing
Try-On Solutions
Planning And Designing
Information Systems

By Retail Type

Jewelry
Beauty And Cosmetics
Apparel Fitting
Furniture And Lighting
Grocery Shopping
Footwear
Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality in Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the augmented reality in retail market include Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), ViewAR (Austria), Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Total Immersion (France), Kudan (UK), and INDE (UK). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR11219162

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . AUGMENTED REALITY IN RETAIL - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Technology
- 3.7.2 Market Attractiveness Analysis By Offering
- 3.7.3 Market Attractiveness Analysis By Device Type
- 3.7.4 Market Attractiveness Analysis By Application
- 3.7.5 Market Attractiveness Analysis By Retail Type
- 3.7.6 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY TECHNOLOGY

6.1 Overview by Technology
6.2 Historical and Forecast Data
6.3 Analysis by Technology
6.4 Marker-based Augmented Reality (Passive Marker, Active Marker) Historic and Forecast Sales by Regions
6.5 Marker-less Augmented Reality (Model Based, Image Processing Based) Historic and Forecast Sales by Regions

7 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY OFFERING

7.1 Overview by Offering
7.2 Historical and Forecast Data
7.3 Analysis by Offering
7.4 Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others) Historic and Forecast Sales by Regions
7.5 Software & Services (Software Development Kits (SDKs) And Apps, Services) Historic and Forecast Sales by Regions

8 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY DEVICE TYPE

8.1 Overview by Device Type
8.2 Historical and Forecast Data
8.3 Analysis by Device Type
8.4 Head-Mounted Display (HMD) Historic and Forecast Sales by Regions
8.5 Smart AR Mirror Historic and Forecast Sales by Regions
8.6 Handheld Device Historic and Forecast Sales by Regions

9 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY APPLICATION

9.1 Overview by Application
9.2 Historical and Forecast Data
9.3 Analysis by Application
9.4 Advertising And Marketing Historic and Forecast Sales by Regions
9.5 Try-on Solutions Historic and Forecast Sales by Regions
9.6 Planning And Designing Historic and Forecast Sales by Regions
9.7 Information Systems Historic and Forecast Sales by Regions

10 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY RETAIL TYPE

10.1 Overview by Retail Type
10.2 Historical and Forecast Data
10.3 Analysis by Retail Type
10.4 Jewelry Historic and Forecast Sales by Regions
10.5 Beauty And Cosmetics Historic and Forecast Sales by Regions
10.6 Apparel Fitting Historic and Forecast Sales by Regions
10.7 Furniture And Lighting Historic and Forecast Sales by Regions
10.8 Grocery Shopping Historic and Forecast Sales by Regions
10.9 Footwear Historic and Forecast Sales by Regions
10.10. Others Historic and Forecast Sales by Regions

11 . GLOBAL AUGMENTED REALITY IN RETAIL MARKET ANALYSIS BY GEOGRAPHY

11.1. Top Company Share Analysis
11.2. Introduction
11.3. North America Sales Analysis
- 11.3.1. Overview, Historic and Forecast Sales Analysis
- 11.3.2. North America By Segment Sales Analysis
- 11.3.3. North America By Country Sales Analysis
- 11.3.4. United State Sales Analysis
- 11.3.5. Canada Sales Analysis
- 11.3.6. Mexico Sales Analysis
11.4. Europe Sales Analysis
- 11.4.1. Overview, Historic and Forecast Sales Analysis
- 11.4.2. Europe by Segment Sales Analysis
- 11.4.3. Europe by Country Sales Analysis
- 11.4.4. United Kingdom Sales Analysis
- 11.4.5. France Sales Analysis
- 11.4.6. Germany Sales Analysis
- 11.4.7. Italy Sales Analysis
- 11.4.8. Russia Sales Analysis
- 11.4.9. Rest Of Europe Sales Analysis
11.5. Asia Pacific Sales Analysis
- 11.5.1. Overview, Historic and Forecast Sales Analysis
- 11.5.2. Asia Pacific by Segment Sales Analysis
- 11.5.3. Asia Pacific by Country Sales Analysis
- 11.5.4. China Sales Analysis
- 11.5.5. India Sales Analysis
- 11.5.6. Japan Sales Analysis
- 11.5.7. South Korea Sales Analysis
- 11.5.8. Australia Sales Analysis
- 11.5.9. Rest Of Asia Pacific Sales Analysis
11.6. Latin America Sales Analysis
- 11.6.1. Overview, Historic and Forecast Sales Analysis
- 11.6.2. Latin America by Segment Sales Analysis
- 11.6.3. Latin America by Country Sales Analysis
- 11.6.4. Brazil Sales Analysis
- 11.6.5. Argentina Sales Analysis
- 11.6.6. Peru Sales Analysis
- 11.6.7. Chile Sales Analysis
- 11.6.8. Rest of Latin America Sales Analysis
11.7. Middle East & Africa Sales Analysis
- 11.7.1. Overview, Historic and Forecast Sales Analysis
- 11.7.2. Middle East & Africa by Segment Sales Analysis
- 11.7.3. Middle East & Africa by Country Sales Analysis
- 11.7.4. Saudi Arabia Sales Analysis
- 11.7.5. UAE Sales Analysis
- 11.7.6. Israel Sales Analysis
- 11.7.7. South Africa Sales Analysis
- 11.7.8. Rest Of Middle East And Africa Sales Analysis

12 . COMPETITIVE LANDSCAPE OF THE AUGMENTED REALITY IN RETAIL COMPANIES

12.1. Augmented Reality In Retail Market Competition
12.2. Partnership/Collaboration/Agreement
12.3. Merger And Acquisitions
12.4. New Product Launch
12.5. Other Developments

13 . COMPANY PROFILES OF AUGMENTED REALITY IN RETAIL INDUSTRY

13.1. Company Share Analysis
13.2. Market Concentration Rate
13.3. Google (US)
- 13.3.1. Company Overview
- 13.3.2. Company Revenue
- 13.3.3. Products
- 13.3.4. Recent Developments
13.4. PTC (US)
- 13.4.1. Company Overview
- 13.4.2. Company Revenue
- 13.4.3. Products
- 13.4.4. Recent Developments
13.5. Apple (US)
- 13.5.1. Company Overview
- 13.5.2. Company Revenue
- 13.5.3. Products
- 13.5.4. Recent Developments
13.6. Microsoft (US)
- 13.6.1. Company Overview
- 13.6.2. Company Revenue
- 13.6.3. Products
- 13.6.4. Recent Developments
13.7. Wikitude (Austria)
- 13.7.1. Company Overview
- 13.7.2. Company Revenue
- 13.7.3. Products
- 13.7.4. Recent Developments
13.8. DAQRI (US)
- 13.8.1. Company Overview
- 13.8.2. Company Revenue
- 13.8.3. Products
- 13.8.4. Recent Developments
13.9. Zugara (US)
- 13.9.1. Company Overview
- 13.9.2. Company Revenue
- 13.9.3. Products
- 13.9.4. Recent Developments
13.10. Blippar (UK)
- 13.10.1. Company Overview
- 13.10.2. Company Revenue
- 13.10.3. Products
- 13.10.4. Recent Developments
13.11. Marxent Labs (US)
- 13.11.1. Company Overview
- 13.11.2. Company Revenue
- 13.11.3. Products
- 13.11.4. Recent Developments
13.12. Augment (France)
- 13.12.1. Company Overview
- 13.12.2. Company Revenue
- 13.12.3. Products
- 13.12.4. Recent Developments
13.13. ViewAR (Austria)
- 13.13.1. Company Overview
- 13.13.2. Company Revenue
- 13.13.3. Products
- 13.13.4. Recent Developments
13.14. Holition (UK)
- 13.14.1. Company Overview
- 13.14.2. Company Revenue
- 13.14.3. Products
- 13.14.4. Recent Developments
13.15. Ikea (NetherlAnds)
- 13.15.1. Company Overview
- 13.15.2. Company Revenue
- 13.15.3. Products
- 13.15.4. Recent Developments
13.16. Sephora (France)
- 13.16.1. Company Overview
- 13.16.2. Company Revenue
- 13.16.3. Products
- 13.16.4. Recent Developments
13.17. Amazon (US)
- 13.17.1. Company Overview
- 13.17.2. Company Revenue
- 13.17.3. Products
- 13.17.4. Recent Developments
13.18. Imaginate Technologies (India)
- 13.18.1. Company Overview
- 13.18.2. Company Revenue
- 13.18.3. Products
- 13.18.4. Recent Developments
13.19. Total Immersion (France)
- 13.19.1. Company Overview
- 13.19.2. Company Revenue
- 13.19.3. Products
- 13.19.4. Recent Developments
13.20. Kudan (UK)
- 13.20.1. Company Overview
- 13.20.2. Company Revenue
- 13.20.3. Products
- 13.20.4. Recent Developments
13.21. INDE (UK)
- 13.21.1. Company Overview
- 13.21.2. Company Revenue
- 13.21.3. Products
- 13.21.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies