Global Augmented Shopping Market Size Study, by Device Type, by Application, by Market Type, by Offering, and Regional Forecasts 2022-2032

Description

The Global Augmented Shopping Market is valued at approximately USD 3.4 billion in 2023 and is anticipated to grow at a robust compound annual growth rate (CAGR) of 28.0% over the forecast period from 2024 to 2032. Augmented shopping is revolutionizing the retail landscape by seamlessly blending digital innovation with the physical shopping experience. It employs advanced technologies like augmented reality (AR) to provide consumers with interactive, immersive, and personalized shopping experiences. From virtual try-ons to dynamic store layouts and tailored product recommendations, augmented shopping enables businesses to enhance customer engagement and satisfaction significantly.

The market's growth is attributed to a paradigm shift in consumer behavior and rising expectations for convenient, personalized shopping experiences. Retailers are increasingly adopting augmented shopping tools to bridge the gap between online and offline channels, creating a seamless omnichannel ecosystem. For instance, smart mirrors allow shoppers to try on apparel virtually, and AR-powered mobile apps enable customers to visualize how furniture or decor items will look in their homes. Such innovations cater to a tech-savvy consumer base and help businesses reduce return rates while improving sales conversions.

The burgeoning adoption of augmented shopping across various industries, including fashion, jewelry, and groceries, is a major growth driver. Retailers are leveraging AR-enabled solutions to enhance customer engagement and provide a competitive edge in a rapidly evolving retail environment. For instance, global investments in AR technologies have surged, with major retailers and technology firms allocating significant resources to integrate AR into their operations. Additionally, advancements in hardware, such as head-mounted displays (HMDs) and handheld devices, further accelerate market adoption, making augmented shopping accessible to a broader audience. However, high initial implementation costs and data privacy concerns are potential barriers to growth during the forecast period.

Regionally, North America dominated the augmented shopping market in 2023, owing to the presence of major technology companies, advanced digital infrastructure, and high consumer awareness of AR applications. The region's retail giants, such as Amazon and Walmart, are early adopters of augmented shopping tools, driving widespread acceptance and innovation. Meanwhile, the Asia Pacific market is expected to witness the fastest growth during the forecast period, fueled by increasing smartphone penetration, a burgeoning e-commerce sector, and rising consumer spending in emerging economies like China and India.

Major market players included in this report are:

Amazon.com, Inc.
IKEA
Google LLC
Microsoft Corporation
Apple Inc.
Sephora (LVMH)
Walmart Inc.
Nike, Inc.
Wayfair Inc.
Snap Inc.
Shopify Inc.
Gucci (Kering)
Tencent Holdings Ltd.
JD.com, Inc.
Samsung Electronics Co., Ltd.

The detailed segments and sub-segment of the market are explained below:

By Device Type

HMD
Smart Mirror
Handheld Device

By Application

Try-on Solution
Planning & Designing
Information System

By Market Type

Apparel
Jewelry
Groceries

By Offering

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of the Middle East & Africa

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approaches.
Analysis of the competitive structure of the market.
Demand-side and supply-side analysis of the market.

Chapter 1. Global Augmented Shopping Market Executive Summary

1.1. Global Augmented Shopping Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Device Type
- 1.3.2. By Application
- 1.3.3. By Market Type
- 1.3.4. By Offering
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Shopping Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Augmented Shopping Market Dynamics

3.1. Market Drivers
- 3.1.1. Shift in Consumer Behavior towards Digital Experiences
- 3.1.2. Integration of Advanced AR Technologies in Retail
- 3.1.3. Growing Investments in AR Solutions by Retailers
3.2. Market Challenges
- 3.2.1. High Implementation Costs
- 3.2.2. Data Privacy and Security Concerns
3.3. Market Opportunities
- 3.3.1. Expansion of Omnichannel Retail Strategies
- 3.3.2. Increasing Adoption in Emerging Markets
- 3.3.3. Innovation in AR Hardware and Software

Chapter 4. Global Augmented Shopping Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Shopping Market Size & Forecasts by Device Type 2022-2032

5.1. Segment Dashboard
5.2. Global Augmented Shopping Market: Device Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. HMD
- 5.2.2. Smart Mirror
- 5.2.3. Handheld Device

Chapter 6. Global Augmented Shopping Market Size & Forecasts by Application 2022-2032

6.1. Segment Dashboard
6.2. Global Augmented Shopping Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Try-on Solution
- 6.2.2. Planning & Designing
- 6.2.3. Information System

Chapter 7. Global Augmented Shopping Market Size & Forecasts by Market Type 2022-2032

7.1. Segment Dashboard
7.2. Global Augmented Shopping Market: Market Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Apparel
- 7.2.2. Jewelry
- 7.2.3. Groceries

Chapter 8. Global Augmented Shopping Market Size & Forecasts by Offering 2022-2032

8.1. Segment Dashboard
8.2. Global Augmented Shopping Market: Offering Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Product
- 8.2.2. Service

Chapter 9. Global Augmented Shopping Market Size & Forecasts by Region 2022-2032

9.1. North America Augmented Shopping Market
- 9.1.1. U.S. Augmented Shopping Market
  - 9.1.1.1. Device Type Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.2. Application Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.3. Market Type Breakdown Size & Forecasts, 2022-2032
- 9.1.2. Canada Augmented Shopping Market
9.2. Europe Augmented Shopping Market
- 9.2.1. U.K. Augmented Shopping Market
- 9.2.2. Germany Augmented Shopping Market
- 9.2.3. France Augmented Shopping Market
- 9.2.4. Spain Augmented Shopping Market
- 9.2.5. Italy Augmented Shopping Market
- 9.2.6. Rest of Europe Augmented Shopping Market
9.3. Asia-Pacific Augmented Shopping Market
- 9.3.1. China Augmented Shopping Market
- 9.3.2. India Augmented Shopping Market
- 9.3.3. Japan Augmented Shopping Market
- 9.3.4. Australia Augmented Shopping Market
- 9.3.5. South Korea Augmented Shopping Market
- 9.3.6. Rest of Asia Pacific Augmented Shopping Market
9.4. Latin America Augmented Shopping Market
- 9.4.1. Brazil Augmented Shopping Market
- 9.4.2. Mexico Augmented Shopping Market
- 9.4.3. Rest of Latin America Augmented Shopping Market
9.5. Middle East & Africa Augmented Shopping Market
- 9.5.1. Saudi Arabia Augmented Shopping Market
- 9.5.2. South Africa Augmented Shopping Market
- 9.5.3. Rest of Middle East & Africa Augmented Shopping Market

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. Amazon.com, Inc.
- 10.1.2. IKEA
- 10.1.3. Google LLC
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. Amazon.com, Inc.
  - 10.3.1.1. Key Information
  - 10.3.1.2. Overview
  - 10.3.1.3. Financial (Subject to Data Availability)
  - 10.3.1.4. Product Summary
  - 10.3.1.5. Market Strategies
- 10.3.2. IKEA
- 10.3.3. Google LLC
- 10.3.4. Microsoft Corporation
- 10.3.5. Apple Inc.
- 10.3.6. Sephora (LVMH)
- 10.3.7. Walmart Inc.
- 10.3.8. Nike, Inc.
- 10.3.9. Wayfair Inc.
- 10.3.10. Snap Inc.
- 10.3.11. Shopify Inc.
- 10.3.12. Gucci (Kering)
- 10.3.13. Tencent Holdings Ltd.
- 10.3.14. JD.com, Inc.
- 10.3.15. Samsung Electronics Co., Ltd.

Chapter 11. Research Process

11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
11.2. Research Attributes