PUBLISHER: Value Market Research | PRODUCT CODE: 1306538
PUBLISHER: Value Market Research | PRODUCT CODE: 1306538
The global demand for Plush Blanket Market is presumed to reach the market size of nearly USD 772.41 MN by 2030 from USD 436.33 MN in 2022 with a CAGR of 7.4% under the study period 2023 - 2030.
A plush blanket is a type of blanket that is characterised by its soft, luxurious, and comforting texture. It is typically made from plush fabric, which is a synthetic material designed to mimic the feel and appearance of fur or animal pelts. These are known for their exceptional softness and warmth, making them popular for cosying up and providing comfort. The fabric used in it is typically made from polyester fibres or a blend of polyester and other materials. These fibres are engineered to create a plush surface that is incredibly soft to the touch. These blankets often have a high pile or a dense surface texture, giving them a fluffy and velvety feel.
Consumers seek the luxurious and cosy feel of these blankets, valuing the comfort and relaxation they offer. Plush blankets are also known for their warmth and insulation, making them desirable for colder climates and winter seasons. Aesthetics and style play a significant role in driving the market, as these come in a wide range of colours, patterns, and designs, allowing consumers to choose options that match their personal style and home decor. The versatility of plush blankets contributes to their market demand, as they can be used on beds, sofas, chairs, and even during travel. Their durability and longevity make them reliable for long-term use and regular washing. Consumer trends and lifestyle choices focusing on self-care and creating cosy living spaces have further boosted the popularity of plush blankets. Its availability through online retail and e-commerce platforms has expanded its market reach, enabling consumers to browse and purchase a wide variety of options easily.
The research covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of plush blanket. The growth and trends of plush blanket industry provide a holistic approach to this study.
This section of the plush blanket market provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Plush Blanket market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the plush blanket market include Berkshire Blanket & Home Co., American Blanket Company, FleecePro, Sunbeam Products, Inc., ADORNit, Plush Addict Ltd., Robert Kaufman Co., Inc., Shannon Fabrics Inc., Venus Group, The Company Store, The Northwest Company. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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