Electric Blankets Market Size, Share, Growth Analysis, By Type (Electric Under Blankets, Electric Over Blankets), By Size (Single Size, Double Size), By Material, By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032

Global Electric Blankets Market size was valued at USD 1.1 billion in 2023 and is poised to grow from USD 1.19 billion in 2024 to USD 2.16 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global electric blanket market is poised for growth, driven by rising living standards and increasing disposable incomes, particularly among lower-income families post-pandemic. These electric bedspreads, made from durable polyester and acrylic blends, feature integrated wiring systems that regulate heat for enhanced comfort. Demand is surging as consumers opt for luxurious sleep products, with electric blankets offering therapeutic benefits for pain relief during colder months. Despite initial setbacks from COVID-19, including raw material shortages and factory closures, the market is rebounding as restrictions ease. As consumer preferences shift towards comfort and wellness, the electric blanket industry is set to expand, highlighting a notable trend towards integrated technology in home textiles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Blankets market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Blankets Market Segmental Analysis

Global Electric Blankets Market is segmented by Type, Size, Material, Distribution Channel, End User and region. Based on Type, the market is segmented into Electric Under Blankets and Electric Over Blankets. Based on Size, the market is segmented into Single Size, Double Size and King Size. Based on Material, the market is segmented into Wool, Cotton, Polyester, Acrylic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Online Stores and Others. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Blankets Market

The global electric blankets market is significantly driven by their practicality and affordability, particularly in regions experiencing prolonged and harsh winter conditions. As an alternative to traditional heating methods, electric blankets offer effective warmth and comfort at a lower cost. Manufacturers are focusing on producing high-quality products, featuring well-insulated layers made from thick fleece. Innovations like portable and machine-washable options, such as Medisana's microfibre fleece blanket with four heat settings, are drawing consumer interest. Other notable products, like the Imetec 16175 and Klarstein Dr. Watson XL, showcase unique features, encouraging market expansion while enhancing energy efficiency and cost-effectiveness.

Restraints in the Global Electric Blankets Market

One of the key factors hindering the growth of the global electric blankets market is the concern surrounding safety issues. Overheating poses significant risks, especially for vulnerable populations like pregnant women, who might be adversely affected by the heat generated by these devices. Additionally, electric blankets emit low-frequency electromagnetic fields, which raise alarms about potential dangers to developing fetuses. There are ongoing concerns regarding the long-term exposure to these extremely low frequencies, as it has been linked to serious health risks, including the possible development of brain tumors in adults and an increased risk of childhood leukemia. These apprehensions may deter consumers from purchasing electric blankets.

Market Trends of the Global Electric Blankets Market

The Global Electric Blankets market is witnessing significant growth driven by consumers' increasing preference for luxurious and comfortable bedding products, alongside the ongoing trend of urbanization. This growth is further amplified by the aging population, which often seeks solutions to combat harsh winter conditions. Electric blankets provide warmth and relief for the elderly and those suffering from chronic pain conditions like arthritis, fibromyalgia, and sinus problems. Moreover, innovations such as lightweight, battery-powered models and water- and stain-resistant fabrics are enhancing product appeal and functionality, positioning electric blankets as an essential item for comfort and wellness in a rapidly evolving market landscape.