Hummus Market: Current Analysis and Forecast (2024-2032)

The hummus market involves both manufacturing and marketing of hummus, which is a creamy dip prepared from chickpeas, tahini, olive oil, lemon juice, and garlic with numerous nutritive values and culinary uses. Hummus has grown popular all over the world because of current dietary requirements, especially those that comprise plant protein and the tendencies towards natural foods that have little to no processing. This popularity is further seen especially in regions such as North America and Europe where labeled hummus is consumed in homes and food service settings. Since more people look for tasty and easy-to-prepare food that suits multiple diets, hummus maintains robust trends.

The hummus market is set to show a growth rate of about 11.25%. This is due to the shift toward plant-based diets due to health, environmental, and ethical concerns driving hummus sales. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Hummus market. For instance, in June 2021, the country's leading producer and co-manufacturer of hummus, CEDAR'S MEDITERRANEAN FOODS, INC., increased distribution to include Amazon Fresh. With over 8,000 locations nationwide, including Whole Foods Market, Sprouts, Kroger, and Publix, Cedar's is a leading Mediterranean food brand in the natural and organic grocery channel. It will help the company expand its business and achieve wider customer reach.

Based on type, the market is segmented into classic, roasted garlic, red pepper, white bean, black olive, and others. The classic category is expected to have the largest market share of the hummus market. Classic hummus, which needs little promotion, contributes to the increase in the attractiveness of the market due to its recognition and versatility. Authentic hummus is made from ingredients such as chickpeas, tahini, olive oil, lemon, and garlic and appeals well with most consumers, both traditional and new-generation health-conscious consumers. This preparation makes it ideal for use as a dip, spread, or as a filling in many and various recipes making it popular all over the world. Furthermore, the challenging macro environment has impacted the global demand trajectory of the product as it addresses clean-label movement, plant-based, and minimally processed foods and beverages preferences across different regional markets.

Based on the distribution channels, the market is segmented into supermarkets & hypermarkets, convenience stores, grocery stores, and online retailers. Among these, the supermarkets & hypermarkets segment is a key driver of the hummus market. because of their accessibility and affordable prices particularly northwest of the globe. Supermarkets and hypermarkets offer product visibility facilitate Interbrand, inter competition, and promote impulse buying. Also, supermarkets place hummus in the chilled plant-based food area targeting vegan and health-conscious customers. These formats are also conducive to promotional activity since brands can extend the trial of new products such as flavors through taste tests and point-of-sale placements.

For a better understanding of the market adoption of Hummus, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American Hummus market is likely to expand in the coming years because of the growing demand for healthy and protein products. Hummus is classified as high in fiber and high in protein making it fit the above dietary goals and thus is suitable for those clients who are embracing plant-based diets. Another boost to the shift of this product to America's and Canada's kitchens is the current fascination with Mediterranean food.

Some major players running in the market include CEDAR'S MEDITERRANEAN FOODS, INC.; Haliburton International Foods, Inc.; Danone (Strauss Group); Savencia SA (Hope Foods, LLC); Fountain of Health; Hummus Goodness; Fontaine Sante (Lantana Foods); Hormel Foods Corporation; Indic Roots; Ithaca Hummus