Hummus Market Size, Share, Growth Analysis, By Product Type, By Packaging Type, By Distribution Channel, By Ingredients Type, By Application, By Region - Industry Forecast 2024-2031

Global Hummus Market size was valued at USD 4.10 billion in 2022 and is poised to grow from USD 4.55 billion in 2023 to USD 10.40 billion by 2031, growing at a CAGR of 10.9% during the forecast period (2024-2031).

Hummus, a popular Middle Eastern dip made primarily from chickpeas, tahini, garlic, and olive oil, has seen a dramatic surge in popularity over the past decade. This increase is driven by growing consumer demand for healthy, flavorful dips and spreads. With its nutritional benefits-including high protein, vitamins, and minerals-hummus appeals to health-conscious consumers, leading to a significant rise in sales across various markets, nearly tripling quarterly results in some regions. Furthermore, the emergence of alternative variations, such as sweet potato or beetroot hummus, showcases the versatility of the product. As large food producers struggle to keep up with demand, smaller companies are seizing the opportunity to capture market share, further driving the expansion of this thriving sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hummus market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hummus Market Segmental Analysis

Global Hummus Market is segmented by product type, packaging type, distribution channel, ingredients type, application and region. Based on product type, the market is segmented into classic hummus and flavored hummus (red pepper, garlic, black olive, others). Based on packaging type, the market is segmented into tubs, jars, bottles and others. Based on distribution channel, the market is segmented into supermarkets, convenience stores, grocery stores, online retailers and others. Based on ingredients, the market is segmented into chickpeas, tahini, olive oil, lemon juice, garlic and others. Based on application, the market is segmented into sauces and dips, spreads and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hummus Market

The global hummus market is experiencing significant growth, driven by a rising consumer preference for premium, healthy snack options. Hummus is rich in protein, fiber, antioxidants, vitamins, and other essential nutrients, making it an attractive choice for those seeking nutritious between-meal snacks or on-the-go options. This trend is especially pronounced among millennials who appreciate the product's unique flavor and convenience. As a plant-based dip, hummus has gained traction as a versatile and appealing food item, becoming a fridge staple for many households. The combination of busy lifestyles and the desire for healthy, bite-sized snacks continues to propel sales in the hummus market.

Restraints in the Global Hummus Market

The global hummus market is currently facing significant restraints, primarily due to the rising incidents of product adulteration, which hampers growth opportunities. Recently, high-profile recalls, such as the March 2021 incident where Sabra Dipping Company, LLC recalled 2,101 containers of classic hummus due to Salmonella contamination in collaboration with the FDA, have highlighted these concerns. In addition, the increasing availability and popularity of various plant-based alternatives, such as tahini and salsa, may further limit hummus market expansion. The combination of safety issues and competitive pressure from other dips poses a substantial challenge for the hummus market moving forward.

Market Trends of the Global Hummus Market

The global hummus market is experiencing a notable upward trend, primarily driven by the rising vegan movement in developed regions like North America and Europe. As consumers increasingly prioritize animal welfare, health consciousness, and environmental sustainability, hummus-a versatile and nutritious plant-based dip-has gained immense popularity. This shift not only enhances sales but also encourages innovation in flavors and packaging to cater to diverse consumer preferences. Consequently, manufacturers are tapping into this growing demand by introducing new variants, promoting hummus as a healthy snack option, and positioning it prominently in the expanding plant-based food sector, further solidifying its market presence.