Thailand Hair Transplant Market: Current Analysis and Forecast (2024-2032)

Hair transplantation is one popular choice that has seen an exponential demand in the last decade. Thailand's hair transplant has emerged as a prominent destination for medical tourism, particularly in hair restoration procedures. The country offers high-quality hair transplant services at significantly lower costs than Western nations, making it an attractive option for international patients. The market growth is driven by advancements in transplantation techniques and by the provision of natural-looking results with minimal scarring.

The Thailand Hair Transplant Market is expected to grow at a steady rate of around 12.9% owing to the lower treatment cost in the nation. For instance, the average cost in Thailand is USD 0.82 per graft, about a third of the price of hair transplantation in the UK and less than a third in the US. The average total cost of hair transplantations is around USD 2045.24 for 2,500 grafts. Several other factors, including the explosion of product launches, the rising medical tourism, and strategic partnerships between companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of hair transplants also drives this market steadily.

Based on surgical methods, the Thailand hair transplant market is segmented into follicular unit transplantation, follicular unit extraction, and others. The follicular unit extraction (FUE) category is to witness a significant CAGR during the forecast period owing to the FUE being a transplantation method that gives patients with thinning hair a more realistic-looking, thicker appearance to their hair. FUE devices extract the hair grafts in a single operation using a circular motion with the punch, and at the same time using the suction to transfer the grafts into a special container. These are then inserted manually or utilizing an implantation handpiece. The hair is first selected depending on its size, texture, and quality before being inserted. With FUE, patients do not feel any pain during the procedure and have a short recovery and healing period. Current advances with motorized punch have improved the pace and its effectiveness in harvesting more grafts. Thus, owing to the above factors, follicular unit transplantation dominated the market in 2023.

Based on surgery type, the Thailand hair transplant market is divided into head hair transplant, eyebrow transplant, frontal hairline lowering, and others. The head hair transplant segment acquired a majority share in the Thailand hair transplant market and is expected to showcase a substantial growth rate during the forecast period. Post 2021, there has been a significant rise in awareness about hair transplants in Thailand due to social media influencers, celebrities, and increased advertising, contributing to the popularity of head hair transplants. Countries around the world, including Thailand, are experiencing an increase in male pattern baldness cases, particularly among younger men. A 2022 study by Chulalongkorn University found that approximately 50% of Thai men show signs of baldness by age 50, with 20% experiencing it before 30. This trend is driving more men to seek head hair transplant solutions. Many Thai clinics now offer comprehensive packages that include hotel stays, transportation, and post-operative care, which has further acted as a catalyst for the segmental growth in the market.

Based on gender, the Thailand hair transplant market is bifurcated into male and female. The male category is to witness significant adoption of hair transplants during the forecast period. This dominance is related to the rise in male surgical procedures performed in the region. Men are more susceptible to androgenetic alopecia due to higher levels of dihydrotestosterone (DHT). Due to the prevalence of alopecia in 60% more males than women, there is a higher adoption of methods by the male community. Additionally, testosterone higher in men plays a crucial role in baldness, and research finding shows that men with male pattern baldness (MPB) have 30% more free testosterone, which easily converts to DHT, compared to non-balding men. Furthermore, as men age, they experience a natural decrease in enzymes that combat DHT's effects, which can contribute to male pattern baldness. Hence, the male category held a significant share of the market in 2023.

Based on the service provider, the market is categorized into hospitals, trichology clinics, dermatologic clinics, surgical centers, and others. The hospitals held a significant share of the market in 2023. The patient population prefers hospitals and clinics because they have a more developed medical infrastructure. Adding to this, it enhances the country's reputation as a leading destination for medical tourism, particularly in cosmetic surgery. In 2021, Thailand's medical tourism industry ranked 5th globally, generating approximately USD 11.9 billion in 2021 to USD 24.4 billion in 2027 in revenue from foreign patients, a 47% increase over pre-Covid days, as per The Nation (Thailand), in October 2023. Hospitals offer a wide range of healthcare services, including advanced hair transplant techniques, under one roof, providing convenience and confidence to patients. They have the latest medical technologies and facilities, ensuring high-quality and safe hair transplant procedures. Moreover, Hospitals often employ highly trained and experienced surgeons, enhancing the success rates and outcomes of hair transplants. Therefore, hospitals gained the maximum share of the market in 2023.

Some of the major players operating in the market include DHI Global Europe Ltd.; BHC Bangkok Hair Clinic; He Clinic for Men; Asthetica; HAIRSMITH CLINIC; THE BANGKOK COSMETIC CENTER; Advanced Hair Clinic; Aesthetic Answer Co., Ltd; Medical Departures; Harley St. Hair Centre Co., Ltd.