India Men's grooming Market: Current Analysis and Forecast (2022-2030)

The India men's grooming market refers to the industry dedicated to personal care products and services designed specifically for men. This market encompasses a wide array of products, including skincare, haircare, shaving products, and fragrances. With a burgeoning population and a shift in societal norms, there is a growing acceptance and demand for grooming products among Indian men. The market is characterized by a diverse range of offerings, from traditional products deeply rooted in Indian culture to modern, international brands. As urbanization and disposable incomes rise, men are increasingly investing in grooming routines, fueling the expansion of this market.

The India men's grooming market is expected to grow at a steady rate of around 12% owing to changing perceptions of masculinity, increased urbanization, and a rising middle class with higher disposable incomes. The cultural shift towards self-care and personal grooming among men, driven by media influence and evolving societal norms, further propels market growth. Moreover, the untapped potential in tier 2 and tier 3 cities presents a significant opportunity for market players. Tailoring products to cater to regional preferences and affordability, coupled with effective marketing strategies, can unlock new avenues for growth in these emerging markets.

Based on product, the India men's grooming market is segmented into male toiletries, electric products, cream & lotions, oil & shampoo, and others. The male toiletries category to witness higher CAGR during the forecast period owing to the young men are increasingly embracing grooming routines, creating a demand for specialized products. This shift in attitude is fueled by changing societal norms, with grooming no longer confined to females. From facial cleansers to hair care items tailored for specific needs, the market caters to a younger demographic eager to invest in personal care.

Based on age group, the India men's grooming market is segmented into Below 18 Years, 18-25 Years, 26-40 Years, and Above 40 Years. Among these, the 18-25 Years held a significant share in the market in 2022. These young adults actively engage with social media, swiftly incorporating new styles and grooming routines championed by influencers. Their increasing awareness and education about skincare contribute to a demand for innovative products. This demographic's openness to experimentation and willingness to invest in grooming regimes propel the market forward, making them a key influencer in shaping the landscape of men's grooming in India.

Based on usage, the India men's grooming market is segmented into Skin care, hair care, body care, and others. The Skin care category is to witness higher adoption of grooming products during the forecast period. This is mainly due to the evolving perception of skincare as a necessity rather than a luxury has led to an influx of products tailored for youthful skin. Lotions, moisturizers, and acne solutions designed for teenage skin concerns are gaining popularity. The skincare segment is not only meeting the demand for effective products but also fostering a culture of self-care among the younger male demographic.

Based on distribution channel, the India men's grooming market is bifurcated into online and offline. The offline category is to witness higher adoption of grooming products during the forecast period. E-commerce platforms provide a convenient and discreet avenue for young men to explore and purchase grooming products. The digital space facilitates easy comparison, reviews, and access to a diverse range of products, empowering consumers. This shift to online shopping aligns with the tech-savvy nature of the younger generation, fueling the market's expansion by making grooming products accessible at their fingertips.

For a better understanding of the market adoption of the India men's grooming industry, the market is analyzed based on its presence in the states such as North India, South india, East India, and West India. North India is anticipated to grow at a substantial CAGR during the forecast period owing to the urban centers like Delhi, Chandigarh, and Jaipur have become hotspots for the burgeoning market, with a surge in the number of specialized grooming salons and stores offering a diverse range of products. The demand for high-quality shaving essentials, skincare products, and hairstyling tools has seen a steady rise as men in North India increasingly prioritize self-care and adopt international grooming standards. Influenced by a blend of tradition and modernity, the North Indian men's grooming market is poised for continued growth, fueled by a population eager to embrace evolving grooming routines.

Some of the major players operating in the market include: Procter & Gamble; Unilever; Vini Cosmetics; ITC LIMITED; Marico; Godrej Consumer Products Limited; Beiersdorf; McNROE Consumer Products Private Limited; Emami Ltd.; TARZ; and Other Startups.